There is nothing 'awesome' about what went down at Sports Illustrated

Welcome to the another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Fear Strikes Out Viciousness and stupidity are as endemic to the publishing business as are deadlines and rate cards, but what took place yesterday at Sports Illustrated’s office in lower Manhattan was an exercise in the most unbridled form of corporate sociopathy. The 65-year-old publication on Thursday laid off “35 to 40 percent of [its] editorial staff,” according to Wall Street Journal reporters Jacob Bogage and Ben Strauss, who characterized the cuts as a business decision that “could decimate what was once the standard-bearer of American sports journalism.” That so many well-respected SI reporters lost their jobs over the course of an afternoon is disconcerting enough, but the manner in which the layoffs were meted out by the Seattle-based firm now managing the brand was nothing short of contemptible. After SI employees had been ordered to attend one of two separate “transition meetings” at noon and 12:30 p.m., new overseer TheMaven canceled both sit-downs “moments before they were set to begin.” Now completely in the dark as to what was about to go down, SI staffers tried to get back into the rhythms of their daily routines. After a few hours of anxious silence, they’re told that the meetings are back on, with roughly half the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-04 22:01:54 UTC ]
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