It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence. All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse film with a small budget and no brand partnerships. The studio declined to discuss its marketing with Ad Age. But the "Joker” promotion stands in contrast to another of the studio’s 2019 films, “It Chapter Two,” rated R by the MPAA for “disturbing violent content and bloody images throughout.” That film counted Carl’s Jr, AT&T, Cold Stone and Shell among its promotion partners. The studio’s 2016 comic book movie release, "Suicide Squad,” a PG-13 film starring Jared Leto as its Joker, secured a partnership with Samsung and grossed $746 million globally at the box office. It's easier to market superheroes who fight for good. Superhero rollouts have leaned on splashy Super Bowl ads and big brand partnerships with companies like Geico and Coca-Cola. Even without many of the marketing tools that come standard with comic book movies, "Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October. The film won the highest prize at the Venice Film Festival last month, and there's already Oscars buzz about Joaquin Phoenix's lead performance. But some critics are saying the movie is too violent. Police have increased their presence... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-07 17:33:36 UTC ]
You can book a room in any hotel, but at the Library Hotel you can select which books will be in your room. On the fourth floor, far from the madding crowd downstairs enjoying the complimentary daily wine and cheese, guests can rest in a room filled with Russian novels. The sixth floor’s rooms... Continue reading at Crains New York
[ Crains New York | 2024-12-02 18:27:16 UTC ]
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Publisher ‘profoundly sorry’ for hurt caused by Spirou and the Blue Gorgon as it recalls 30,000 copies from shopsA comic book has been withdrawn from sale by its Belgian publisher after an outcry over racist depictions of black people and “hyper-sexualised” images of women.The publisher Dupuis... Continue reading at The Guardian
[ The Guardian | 2024-11-05 13:10:34 UTC ]
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Venom: The Last Dance is No. 1 at the box office, but the comic book film fell significantly short of expectations. The third and final entry in Sony's Marvel antihero series, led by Tom Hardy, opened to a muted $51 million from 4,125 North American theaters. (Variety)... Continue reading at AdWeek
[ AdWeek | 2024-10-28 11:58:00 UTC ]
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It’s been over a year since Peter Parker and Miles Morales joined forces for their epic crossover adventure game on the Sony PlayStation 5. Now they are swinging their way to PCs early next year. Sony announced at New York Comic Con today that Marvel’s Spider-Man 2 is getting a PC release on... Continue reading at Engadget
[ Engadget | 2024-10-18 22:31:43 UTC ]
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Amazon has launched its first ever ereader with a color display, in addition to the latest versions of the other models in its Kindle lineup. The company says it designed the Kindle Colorsoft Signature Edition to deliver "rich, paper-like color." You'll be able to see book covers, images, comics... Continue reading at Engadget
[ Engadget | 2024-10-16 13:00:32 UTC ]
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The sequel starring Joaquin Phoenix and Lady Gaga has proven to be both a critical disappointment and a box office one. Continue reading at Wired
[ Wired | 2024-10-07 16:43:09 UTC ]
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Todd Phillips' sequel Joker: Folie a Deux bombed in its box-office debut with an estimated domestic opening of $40 million, well behind expectations, after becoming the the first Hollywood comic book movie in history to earn a D CinemaScore from audiences. (THR / Heat... Continue reading at AdWeek
[ AdWeek | 2024-10-07 12:00:00 UTC ]
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Decades after the Dick Tracy movie, the Oscar-winner just can’t quit the comic book detective. Continue reading at Slate
[ Slate | 2024-09-25 07:50:00 UTC ]
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Old school newspaper hawkers will be handing out copies of the ‘Gotham Gazette,‘ a newspaper inspired by the new show ‘The Penguin.’ Given the semi-annual world-ending events and the bevy of unhinged, heavily costumed folks behind them, a comic book universe would be an objectively terrible... Continue reading at Fast Company
[ Fast Company | 2024-09-19 14:04:17 UTC ]
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In series like Planetary, of which he was a creator, and Astonishing X-Men, his drawings conveyed a sense of realism in situations that were often fantastical. Continue reading at The New York Times
[ The New York Times | 2024-09-18 22:47:54 UTC ]
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Comic book superfans have San Diego Comic-Con. Bravo superfans have BravoCon. And now dedicated MSNBC viewers have an in-person experience to satiate their particular strain of superfandom. The network took over the Brooklyn Academy of Music on Saturday for MSNBC Live:... Continue reading at AdWeek
[ AdWeek | 2024-09-09 13:10:00 UTC ]
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Sound & Vision was so revered that Apple brought its first iPod to its offices by hand. It’s now a victim of the industry it coveredSound & Vision once commanded respect. Sony, Netflix, even 60 Minutes all visited the magazine’s 45th floor offices north of Times Square. Apple... Continue reading at The Guardian
[ The Guardian | 2024-08-21 13:30:07 UTC ]
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Former IDW editor-in-chief Jamie Rich and former Boom! president Filip Sablik have joined a new, as-yet-unnamed comic book and graphic novel publisher formed by film and television producer Eric Gitter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-21 04:00:00 UTC ]
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She was the first openly gay woman to write a comic book about lesbians. She went on to write detective novels with a queer woman in the lead. Continue reading at The New York Times
[ The New York Times | 2024-08-08 19:59:24 UTC ]
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New releases in fiction, nonfiction and comics that caught our attention. Toward Eternity by Anton Hur Toward Eternity does not waste any time in getting to the drama. The novel by Anton Hur begins in the not-so-far-off future, and opens with a moment of crisis: a patient in a nanotherapy... Continue reading at Engadget
[ Engadget | 2024-08-03 18:30:58 UTC ]
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As a comic book series to honor the Turtles’ 40th anniversary debuts, here’s a look back at their milestones. Continue reading at The New York Times
[ The New York Times | 2024-07-22 09:01:21 UTC ]
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In case you missed it: Keanu Reeves has written a novel. Yes, it’s true: the internet’s boyfriend has teamed up with China Miéville, one of the great speculative fiction writers of all time, to produce a novel set in the world of BRZRKR—the comic book series he also created—and we here at... Continue reading at Literrary Hub
[ Literrary Hub | 2024-07-19 15:23:42 UTC ]
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Wimbledon wraps up this weekend, so let's introduce ourselves to some comic book characters who live for the game! Continue reading at Book Riot
[ Book Riot | 2024-07-11 15:00:00 UTC ]
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The Random House Publishing Group has signed an agreement, expected to close later this summer, to acquire comic book and graphic novel publisher Boom! Studios. Boom! will become part of Random House Worlds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-10 04:00:00 UTC ]
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