Brands missing from marketing of 'Joker'

It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence.  All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse film with a small budget and no brand partnerships. The studio declined to discuss its marketing with Ad Age. But the "Joker” promotion stands in contrast to another of the studio’s 2019 films, “It Chapter Two,” rated R by the MPAA for “disturbing violent content and bloody images throughout.” That film counted Carl’s Jr, AT&T, Cold Stone and Shell among its promotion partners. The studio’s 2016 comic book movie release, "Suicide Squad,” a PG-13 film starring Jared Leto as its Joker, secured a partnership with Samsung and grossed $746 million globally at the box office. It's easier to market superheroes who fight for good. Superhero rollouts have leaned on splashy Super Bowl ads and big brand partnerships with companies like Geico and Coca-Cola. Even without many of the marketing tools that come standard with comic book movies, "Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October.  The film won the highest prize at the Venice Film Festival last month, and there's already Oscars buzz about Joaquin Phoenix's lead performance. But some critics are saying the movie is too violent. Police have increased their presence... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-07 17:33:36 UTC ]
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Don’t Miss These April 2023 Book Club Picks

Get involved in a book club with this roundup of what all of the online book clubs are reading in April. Continue reading at Book Riot

[ Book Riot | 2023-04-10 10:36:00 UTC ]
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‘All the details that were missing’: Harry Potter fans on their hopes for TV series

While many Potterheads celebrated reports of HBO Max show, some feel it would be tainted by JK Rowling’s stance on genderAt Platform 9 3/4 in King’s Cross station, Harry Potter devotees from around the world gathered to take their picture in front of one of the book’s most celebrated... Continue reading at The Guardian

[ The Guardian | 2023-04-09 14:00:03 UTC ]
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Digiday+ Research deep dive: Publishers’ dependency on programmatic is likely to grow, with focus on open market

Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday

[ Digiday | 2023-04-04 04:01:00 UTC ]
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Taoist rituals via video call and Tarot readings over WeChat: China’s spiritual market is going digital

Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation

[ The Conversation | 2023-03-21 02:59:12 UTC ]
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ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs

When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek

[ AdWeek | 2023-03-15 00:00:00 UTC ]
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At Bologna: The ‘Taiwan Stories Market’ Program

Taiwan's program at Bologna Children's Book Fair features award-winning illustrators and events including an 'illustration concert.' Sponsored. The post At Bologna: The ‘Taiwan Stories Market’ Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-27 10:56:29 UTC ]
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Bologna Focus: Italy’s €283 Million Children’s Book Market

At Bologna Children's Book Fair, the AIE and Bologna Book Plus will look at young readers' growing place in the Italian market. The post Bologna Focus: Italy’s €283 Million Children’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-15 15:52:17 UTC ]
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News Corp to cut 1,250 jobs after missing second-quarter estimates

Reduced ad spends due to rising inflation and higher interest rates have battered Rupert Murdoch’s media conglomerateMedia conglomerate News Corp said on Thursday that it would cut 1,250 jobs after it missed estimates for second-quarter earnings due to weakness in its news and digital real... Continue reading at The Guardian

[ The Guardian | 2023-02-09 22:30:39 UTC ]
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China’s Book Market in 2022: An 11.77-Percent Decline

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[ Publishing Perspectives | 2023-02-07 16:24:29 UTC ]
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NPD BookScan Sees 2023 US Book Market ‘Off to a Solid Start’

US backlist book sales grew in January, according to NPD Bookscan, with adult fiction helping to offset sagging adult nonfiction. The post NPD BookScan Sees 2023 US Book Market ‘Off to a Solid Start’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-07 14:57:06 UTC ]
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Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers

The Tandem Collective's Naomi Bacon flew to Taipei International Book Exhibition to introduce 'community-led' book marketing. The post Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-06 14:47:16 UTC ]
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At Cairo Book Fair, Publishers Expand Rights Trade and Marketing

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[ Publishing Perspectives | 2023-02-02 17:35:34 UTC ]
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Italy’s Book Market Up 13.3 Percent Over 2019

Presented in Venice at the Mauri School, the 2022 report from Italy's publishers shows gains over the pre-pandemic era, amid market shifts. The post Italy’s Book Market Up 13.3 Percent Over 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-01-27 17:39:09 UTC ]
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17 Small Press Books From 2022 That You Might Have Missed

It’s January and you know what that means—a reset for your TBR pile! There are so many amazing books to look forward to in 2023, but before we get too far into the new year, I think it’s worth spotlighting some of the titles you might have missed last year. And 2022 was an incredible […] The... Continue reading at Electric Literature

[ Electric Literature | 2023-01-27 12:05:00 UTC ]
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You’ve Missed the Plot: Book Price Increases Contribute to Ongoing Censorship

If you thought "teens can get those $15.99 YA paperbacks from the library," you've missed the fact that book bans mean they can't. Continue reading at Book Riot

[ Book Riot | 2023-01-26 11:38:00 UTC ]
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IPA States Its Concern for a Missing Egyptian Publisher

Kotopia's Ahmed Mahmoud Ibrahim, the International Publishers Association says, was detained in Riyadh in October. The post IPA States Its Concern for a Missing Egyptian Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-01-25 07:15:19 UTC ]
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“Phenomenal” woman Meena Harris makes the leap from t-shirt branding to book publishing

Phenomenal Media, a company launched by Kamala Harris’ niece that celebrates underrepresented women, is debuting a new partnership with Hachette Books. In 2016, Meena Harris started designing statement t-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,”... Continue reading at Fast Company

[ Fast Company | 2023-01-24 08:00:00 UTC ]
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Steep discounts reign supreme for Prince Harry's mega-marketed memoir Spare

Publishing experts say the highly discounted product launches for mega-marketed books like Spare are an entrenched method big booksellers use to get people into stores, especially in an era where online competition is only a click away. ... Continue reading at CBC

[ CBC | 2023-01-21 09:00:00 UTC ]
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How Barnes & Noble transformed its brand from corporate bully to lovable neighborhood bookstore

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Media Agencies Call on Marketers to Change Their Digital Strategies

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[ AdWeek | 2023-01-11 13:54:14 UTC ]
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