It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence. All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse film with a small budget and no brand partnerships. The studio declined to discuss its marketing with Ad Age. But the "Joker” promotion stands in contrast to another of the studio’s 2019 films, “It Chapter Two,” rated R by the MPAA for “disturbing violent content and bloody images throughout.” That film counted Carl’s Jr, AT&T, Cold Stone and Shell among its promotion partners. The studio’s 2016 comic book movie release, "Suicide Squad,” a PG-13 film starring Jared Leto as its Joker, secured a partnership with Samsung and grossed $746 million globally at the box office. It's easier to market superheroes who fight for good. Superhero rollouts have leaned on splashy Super Bowl ads and big brand partnerships with companies like Geico and Coca-Cola. Even without many of the marketing tools that come standard with comic book movies, "Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October. The film won the highest prize at the Venice Film Festival last month, and there's already Oscars buzz about Joaquin Phoenix's lead performance. But some critics are saying the movie is too violent. Police have increased their presence... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-07 17:33:36 UTC ]
Image Comics has declined a request by union organizers to voluntarily recognize Comic Book Workers United, an effort to unionize the independent comics publisher, and has moved to hold a vote to determine whether the CBWU will represent eligible Image staff. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-08 05:00:00 UTC ]
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Reimagined characters, practical effects, intimate storytelling—the Oscar-winning director wants to alter what fans see in comic book movies. Continue reading at Wired
[ Wired | 2021-11-02 11:00:00 UTC ]
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It’s been a while since we’ve heard any news from Amy Hennig, but now we know what the former Naughty Dog and Visceral Games writer and creative director has been working away at since going indie in 2018. On Friday, Marvel announced its working with Hennig’s Skydance New Media studio on a new... Continue reading at Engadget
[ Engadget | 2021-10-29 17:27:14 UTC ]
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This is part of a broader marketing effort by the online financial company that includes its first foray into TikTok. Continue reading at Advertising Age
[ Advertising Age | 2021-10-16 17:30:00 UTC ]
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The 2021 Harvey Award winners have been announced, including best manga of the year and best overall comic book of the year! Continue reading at Book Riot
[ Book Riot | 2021-10-15 10:42:00 UTC ]
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Conservatives were ridiculed for objecting to the sexual orientation of a comic book character. Continue reading at HuffPost
[ HuffPost | 2021-10-12 05:14:12 UTC ]
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The Comic Book Legal Defense Fund has added comics writer Amy Chu, editor Joseph Illidge, and fan fixture Pam Noles to its board of directors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-06 04:00:00 UTC ]
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Originally published in 2010, Arsenal Pulp will publish a new edition of 'The 500 Years of Indigenous Resistance Comic Book: Revised and Expanded,' written and drawn by Gord Hill, who has added nearly 60 pages of new material. This seven-page excerpt is the story of the 1990 Oka Crisis, a 77-day... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-06 04:00:00 UTC ]
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Over a half-century and in more than 200 collected volumes, his manga tales of Golgo 13, a globe-trotting assassin, steered Japanese comics toward adults. Continue reading at The New York Times
[ The New York Times | 2021-10-01 21:58:31 UTC ]
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The comics giant has issued lawsuits in a bid to hold on to the copyright of heroes including Spider-Man and Iron ManMarvel has filed a series of lawsuits in a bid to retain full control of characters including Spider-Man and Iron Man.The complaints, which were obtained by the Hollywood... Continue reading at The Guardian
[ The Guardian | 2021-09-27 14:40:42 UTC ]
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Is this a record? No sooner has the iPhone 13 hit store shelves than the rumor mill is already up and churning about the next one. Rumors from the weekend suggest the iPhone 14 will be a “complete redesign,” but the details are thin gruel at this point. Hold not these rumors close to your chest... Continue reading at Engadget
[ Engadget | 2021-09-27 11:15:02 UTC ]
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You no longer have to wonder just what Netflix's adaptation of Sandman will look like. Netflix has shared a teaser for The Sandman that reveals the pivotal moment when an occult ritual captures Morpheus (aka Dream, played by Tom Sturridge) and sets the story in motion. As author Neil Gaiman put... Continue reading at Engadget
[ Engadget | 2021-09-25 17:30:41 UTC ]
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A roundup of fantastic comic book accessories you'll need to survive this semester, so make some room on your school-shopping list.- K.W. Colyard Continue reading at Book Riot
[ Book Riot | 2021-09-17 10:38:00 UTC ]
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Also, Cambell Soup kicks off the NFL season with a spot featuring Los Angeles Rams head coach Sean McVay. Continue reading at Advertising Age
[ Advertising Age | 2021-09-10 17:32:00 UTC ]
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The newsletter platform has poached big names including Salman Rushdie along with a slew of comic book authors from DC and MarvelThe subscription newsletter platform Substack announced on Wednesday it had signed an exclusive deal with Salman Rushdie – but he is just the latest in a growing... Continue reading at The Guardian
[ The Guardian | 2021-09-03 08:00:22 UTC ]
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Scholastic is to release a new set of illustrated books for children and adult fans, based on the TV series "Friends", in partnership with Warner Bros. Continue reading at The Bookseller
[ The Bookseller | 2021-08-12 06:56:45 UTC ]
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A group of creators will publish new comic book stories, essays and how-to guides on the platform as a way to connect directly with fans. Continue reading at The New York Times
[ The New York Times | 2021-08-09 18:28:08 UTC ]
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After COVID-related delays, Denis Villeneuve’s adaptation of Frank Herbert’s sweeping (and difficult to adapt) science fiction epic Dune is finally set to debut both on HBO Max and in theaters on October 1st. As the release date quickly approaches, Warner Bros has dropped a new trailer. (If you... Continue reading at Literrary Hub
[ Literrary Hub | 2021-07-22 16:21:07 UTC ]
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Chef and author Hugh Amano and artist Sarah Becan followup their 2019 comic book cookbook on Ramen, with an equally useful comics guide to the global popularity of dumplings of all kinds—in this case, Asian dumplings. A six-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-07 04:00:00 UTC ]
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When we read comics, we 'hear' sound on the page. Creators are experts at this cross-sensory form of storytelling - indeed one database lists over 2500 comic book sounds. Continue reading at The Conversation
[ The Conversation | 2021-06-10 04:06:11 UTC ]
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