It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence. All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse film with a small budget and no brand partnerships. The studio declined to discuss its marketing with Ad Age. But the "Joker” promotion stands in contrast to another of the studio’s 2019 films, “It Chapter Two,” rated R by the MPAA for “disturbing violent content and bloody images throughout.” That film counted Carl’s Jr, AT&T, Cold Stone and Shell among its promotion partners. The studio’s 2016 comic book movie release, "Suicide Squad,” a PG-13 film starring Jared Leto as its Joker, secured a partnership with Samsung and grossed $746 million globally at the box office. It's easier to market superheroes who fight for good. Superhero rollouts have leaned on splashy Super Bowl ads and big brand partnerships with companies like Geico and Coca-Cola. Even without many of the marketing tools that come standard with comic book movies, "Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October. The film won the highest prize at the Venice Film Festival last month, and there's already Oscars buzz about Joaquin Phoenix's lead performance. But some critics are saying the movie is too violent. Police have increased their presence... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-07 17:33:36 UTC ]
Do you have to read superhero comic books to be a comic book nerd? A reader grapples with the answer as she looks at sexism in the inudstry. Continue reading at Book Riot
[ Book Riot | 2019-11-12 11:37:43 UTC ]
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A new crop of adaptations proves that comic book artists can be complex and effective in tackling other writers’ work. Continue reading at The New York Times
[ The New York Times | 2019-11-12 10:00:08 UTC ]
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The French comic book series centered on the clever and brave Gaul warrior will be published in new Americanized versions by Papercutz. Continue reading at The New York Times
[ The New York Times | 2019-11-07 17:02:56 UTC ]
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Imagine being able to walk around the world of your favorite comic book series. Big City Map is based on the world of comics book Brotherman. Continue reading at Book Riot
[ Book Riot | 2019-10-23 10:42:14 UTC ]
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The Oscar-winning filmmaker did not hold back when asked for his opinion on comic book movies. Here we go again.Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-10-21 12:25:56 UTC ]
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One of the comic book world's best-known series is finally coming to screens. Netflix has secured the rights to Jeff Smith's classic Bone, and intends to create an animated kids' series that covers the Bone cousins' trek through the desert. Smith t... Continue reading at Engadget
[ Engadget | 2019-10-17 00:10:00 UTC ]
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It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence. All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse... Continue reading at Advertising Age
[ Advertising Age | 2019-10-07 17:33:36 UTC ]
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"Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October. Warner Bros. Pictures pulled off its record-setting weekend without using many of the marketing tools that come standard with comic book movies. While other... Continue reading at Advertising Age
[ Advertising Age | 2019-10-07 17:33:36 UTC ]
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Welcome to the another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Fear Strikes Out Viciousness and stupidity are as endemic to... Continue reading at Advertising Age
[ Advertising Age | 2019-10-04 22:01:54 UTC ]
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Audiences are accustomed to hype and hot takes for every new comic book movie release, but the controversy surrounding Joker has reached a fever pitch. Three film critics share their views of the film and the commotion it's causing. Continue reading at CBC
[ CBC | 2019-10-04 08:00:00 UTC ]
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Spawn will soon become the longest-running creator-owned comic book series. The creator, Mr. McFarlane, is already thinking about Issue No. 600. Continue reading at The New York Times
[ The New York Times | 2019-10-03 16:14:54 UTC ]
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Is it panel-to-panel representation? Is it casting? This reader has some opinions on what makes a good comic book adaptation, and some good candidates. Continue reading at Book Riot
[ Book Riot | 2019-10-03 10:42:51 UTC ]
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Get some insights on comic book conventions, including pros, cons, tips, and even further reading, with this helpful guide to comic-cons. Continue reading at Book Riot
[ Book Riot | 2019-09-30 10:37:20 UTC ]
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If you loved Outkast back in the days of CDs, you might know something about their ATliens comic. If not, hop on over and discover this find! Continue reading at Book Riot
[ Book Riot | 2019-09-27 10:42:53 UTC ]
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Honda is backing its redesigned 2020 Honda Civic Hatchback with animated comic series Revenge of the Biospiders on Facebook and Instagram. Revenge of the Biospiders debuted on National Comic Book Day Wednesday. Honda said in an email that it "focuses on an apocalyptic world where genetically... Continue reading at AdWeek
[ AdWeek | 2019-09-26 20:30:57 UTC ]
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Warner Bros. Entertainment has leased a large Flatiron District retail space at 935 Broadway for a Harry Potter-themed exhibit that will allow fans to experience the enchanted world of the... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-09-23 17:24:39 UTC ]
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Donald Trump’s Alabama psychodrama is still going on. Previous scenes featured the president of the United States erroneously warning that the state was in the path of a deadly hurricane; doubling, tripling, and quadrupling down on his error; defacing an official weather map with a Sharpie to... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-09-10 12:07:25 UTC ]
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Thursday night’s NFL Kickoff Game wasn’t exactly one for the ages, but the 17-punt, 13-point defensive struggle between the Green Bay Packers and Chicago Bears still managed to scare up a three-year ratings high for NBC. According to Nielsen live-plus-same-day data, the Packers’ 10-3 win over... Continue reading at Advertising Age
[ Advertising Age | 2019-09-06 21:11:16 UTC ]
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Blind magician Chad Allen has entertained audiences for 20 years at Hollywood's Magic Castle. His latest trick: an audio comic book whose heroine does battle in Trump's America. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-08-26 14:00:59 UTC ]
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After months of negotiations, the two companies could not reach a deal for further cooperation over the comic book character. This could affect the future of the Avengers. Continue reading at The New York Times
[ The New York Times | 2019-08-21 23:10:08 UTC ]
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