It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence. All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse film with a small budget and no brand partnerships. The studio declined to discuss its marketing with Ad Age. But the "Joker” promotion stands in contrast to another of the studio’s 2019 films, “It Chapter Two,” rated R by the MPAA for “disturbing violent content and bloody images throughout.” That film counted Carl’s Jr, AT&T, Cold Stone and Shell among its promotion partners. The studio’s 2016 comic book movie release, "Suicide Squad,” a PG-13 film starring Jared Leto as its Joker, secured a partnership with Samsung and grossed $746 million globally at the box office. It's easier to market superheroes who fight for good. Superhero rollouts have leaned on splashy Super Bowl ads and big brand partnerships with companies like Geico and Coca-Cola. Even without many of the marketing tools that come standard with comic book movies, "Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October. The film won the highest prize at the Venice Film Festival last month, and there's already Oscars buzz about Joaquin Phoenix's lead performance. But some critics are saying the movie is too violent. Police have increased their presence... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-07 17:33:36 UTC ]
Natacha Bustos didn't see Black or brown characters in the comic books she read growing up. Now, she's the one creating powerful superheroes like "Moon Girl" in hopes of inspiring young girls of color. Continue reading at HuffPost
[ HuffPost | 2020-09-28 12:49:38 UTC ]
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Native American comic book fans hope a new Marvel anthology by Native artists and writers will jump-start authentic representation in mainstream superhero fare Continue reading at ABC News
[ ABC News | 2020-08-29 15:14:44 UTC ]
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Here are some great comic book craft ideas for things to DIY with the comics you don’t want any more but just can’t bear to let go. Continue reading at Book Riot
[ Book Riot | 2020-08-17 10:39:00 UTC ]
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The Comic Book Legal Defense Fund has appointed Jeff Trexler its interim director, effective immediately. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-13 04:00:00 UTC ]
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A brief guide to the evolution of comic book art styles, from the early days of comic strips to present day. Continue reading at Book Riot
[ Book Riot | 2020-08-06 10:35:00 UTC ]
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Noted immortal man, Keanu Reeves, is writing a comic book with the help of bestselling graphic novelist Matt Kindt. Called BRZRKR, the first of 12 issues will debut in October just in time to save the world / distract us from the presidential campaign / give us something to do in day 700 of... Continue reading at Literrary Hub
[ Literrary Hub | 2020-07-20 14:56:04 UTC ]
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In a new audio production, James McAvoy, Michael Sheen and a full cast give voice to “The Sandman.” Continue reading at The New York Times
[ The New York Times | 2020-07-15 15:00:03 UTC ]
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This list highlights a hero for each letter of the alphabet. From Phyla-Vell to Alex Treveny, check out these comic book heroes. Continue reading at Book Riot
[ Book Riot | 2020-07-15 10:36:22 UTC ]
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This list highlights a hero for each letter of the alphabet. From Farr to Jesus, check out these comic book heroes. Continue reading at Book Riot
[ Book Riot | 2020-06-29 10:37:30 UTC ]
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This list highlights a hero for each letter of the alphabet. From Alitha to Eijiro, check out these comic book heroes. Continue reading at Book Riot
[ Book Riot | 2020-06-23 10:36:24 UTC ]
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Charles Brownstein, executive director of the Comic Book Legal Defense Fund since 2002, has resigned from his position effective immediately following the resurfacing of allegations of sexual assault. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-23 04:00:00 UTC ]
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The comic book’s creators will return for a one-issue story focusing on Negan, one of the villains of the series, in hopes of aiding comic book retailers. Continue reading at The New York Times
[ The New York Times | 2020-06-18 16:00:10 UTC ]
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In the new graphic biography, 'Jack Kirby: The Epic Life of the King of Comics', comics artist and biographer Tom Scioli pays tribute to Kirby, arguably the greatest superhero comic book artist of all time. In this 11-page excerpt Scioli depicts Kirby’s life on the Lower East Side and the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-17 04:00:00 UTC ]
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In addition to its originals and exclusives, HBO Max now has an original digital comic book series as well. Warner Media partnered with DC Comics to publish To The Max, which tells stories about “everyday people achieving their maximum potential,” ac... Continue reading at Engadget
[ Engadget | 2020-06-15 18:28:41 UTC ]
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The comic book artist explains the triumphs and challenges he experiences while drawing his own life's story in the graphic memoir 'Come Home, Indio.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-12 04:00:00 UTC ]
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The stars of FX's "Pose," Universal Parks, Warner Bros. and Scholastic are among the latest to respond to J.K. Rowling's anti-trans tweets and follow-up essay. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-06-11 18:20:48 UTC ]
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Warner Bros. film JUST MERCY, based on the nonfiction book by Bryan Stevenson, is available for free streaming in the month of June. Continue reading at Book Riot
[ Book Riot | 2020-06-03 13:32:47 UTC ]
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The comic book shop has long been a wall-to-wall repository for tales of world-threatening cataclysms and doomsday dystopias but it has never before been drawn into a fight for survival like the coronavirus pandemic Continue reading at ABC News
[ ABC News | 2020-05-01 08:02:52 UTC ]
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A large group of comic book creators will be using Twitter to auction books, art and more to benefit stores upended by the coronavirus pandemic. Continue reading at The New York Times
[ The New York Times | 2020-04-14 13:49:17 UTC ]
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Here we are in week three of our new (hopefully short-lived) weekly roundup of praise for publishers doing their part to give back to their communities and readerships during the COVID-19 pandemic. It’s heartening to see publishers act selflessly, despite the challenges their own businesses and... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-10 13:51:46 UTC ]
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