It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence. All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse film with a small budget and no brand partnerships. The studio declined to discuss its marketing with Ad Age. But the "Joker” promotion stands in contrast to another of the studio’s 2019 films, “It Chapter Two,” rated R by the MPAA for “disturbing violent content and bloody images throughout.” That film counted Carl’s Jr, AT&T, Cold Stone and Shell among its promotion partners. The studio’s 2016 comic book movie release, "Suicide Squad,” a PG-13 film starring Jared Leto as its Joker, secured a partnership with Samsung and grossed $746 million globally at the box office. It's easier to market superheroes who fight for good. Superhero rollouts have leaned on splashy Super Bowl ads and big brand partnerships with companies like Geico and Coca-Cola. Even without many of the marketing tools that come standard with comic book movies, "Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October. The film won the highest prize at the Venice Film Festival last month, and there's already Oscars buzz about Joaquin Phoenix's lead performance. But some critics are saying the movie is too violent. Police have increased their presence... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-07 17:33:36 UTC ]
Working for both Marvel and DC, he created comic book series that brought superheroes together, and was co-creator of The New Teen Titans. Continue reading at The New York Times
[ The New York Times | 2022-05-08 18:57:05 UTC ]
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Free Comic Book Day is back!! Before you head to your local comic book store, check out our faves and remember to support your local. Continue reading at Book Riot
[ Book Riot | 2022-05-06 10:31:00 UTC ]
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He brought an earthy realism (and a new adversary or two) to the superhero characters he drew. He also championed the rights of his fellow comic book creators. Continue reading at The New York Times
[ The New York Times | 2022-05-05 00:42:24 UTC ]
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From creating iconic superheroes and groundbreaking storylines to fighting for creator rights, Neal Adams was a legendary comic book artist. Continue reading at Book Riot
[ Book Riot | 2022-05-02 13:00:02 UTC ]
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Media entrepreneur and popular radio host Charlamagne Tha God's S&S imprint, Black Privilege Publishing, will develop new lines of graphic novels and, in partnership with AWA Studios, new comic book series as well. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-18 04:00:00 UTC ]
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Marvel says the new comic book series will kick off with everyone's favorite A-List Avengers. Continue reading at The Huffington Post
[ The Huffington Post | 2022-04-13 22:29:27 UTC ]
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With the sale, Captain America joined Superman and Spider-Man in having debut issues that topped $3 million at auction. Continue reading at The New York Times
[ The New York Times | 2022-04-08 13:21:14 UTC ]
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A lot of caped crusaders are hitting theaters this year. Here are a few you can catch at home. Continue reading at Wired
[ Wired | 2022-03-03 12:00:00 UTC ]
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On February 17, Amazon implemented dramatic changes on ComiXology, prompting heavy backlash from the comic book community. Continue reading at Book Riot
[ Book Riot | 2022-02-25 11:30:00 UTC ]
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Game Of Thrones writer says opportunity to produce comics based on his superhero series Wild Cards is a ‘privilege’George RR Martin will team up with Marvel to produce a new series of comic books, it has been announced.The Game Of Thrones writer said working with the superhero franchise titan... Continue reading at The Guardian
[ The Guardian | 2022-02-19 12:39:49 UTC ]
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Shares of a copy of Batman No. 1 will be sold by an online collectibles company in mid-March. Continue reading at The New York Times
[ The New York Times | 2022-02-18 19:18:25 UTC ]
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A Tennessee school board removed the graphic novel about the Holocaust from middle school curriculums. Continue reading at HuffPost
[ HuffPost | 2022-02-02 08:44:58 UTC ]
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Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled "Black Ice," is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the... Continue reading at AdWeek
[ AdWeek | 2022-01-20 13:08:00 UTC ]
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We have 11 of the best comic book podcasts for you right here (and it's not all about superheroes). Continue reading at Book Riot
[ Book Riot | 2021-12-22 11:34:00 UTC ]
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As many start to get into the winter holiday spirit, so, too, do our favorite comic book heroes (and a few villains). Continue reading at Book Riot
[ Book Riot | 2021-12-07 11:32:00 UTC ]
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Zestworld, which counts Alexis Ohanian as a supporter, will allow comic book writers and artists to present new work and reap the benefits. Continue reading at The New York Times
[ The New York Times | 2021-11-29 14:30:05 UTC ]
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After a COVID-19-forced hiatus, San Diego comic book store owners are looking forward to the return of an IRL Comic-Con — even if they won't attend. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-11-24 20:45:41 UTC ]
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On this day in 1953, comic book legend Alan Moore (Watchmen, V for Vendetta, From Hell, Batman: The Killing Joke) was born in was Northampton, England. In addition to his mastery of signature storytelling, Moore is known for his forthright, outspoken nature (take, for instance, his criticism of... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-18 16:09:18 UTC ]
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In September 1939, Elizabeth Hardwick took a Greyhound bus to New York to pursue a doctorate in 17th-century English literature at Columbia University. A few years earlier she had visited the city with two high school friends, staying at the Hotel Taft in Times Square. The women’s accents had... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-16 09:55:56 UTC ]
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Disney held its first-ever Disney+ Day on Friday, and wouldn’t you know it, new content from Marvel Studios dominated the slate, with the company announcing or providing updates on 12 different live-action and animated shows. You can see an early look at footage from some of the upcoming shows... Continue reading at Engadget
[ Engadget | 2021-11-12 18:47:14 UTC ]
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