It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence. All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse film with a small budget and no brand partnerships. The studio declined to discuss its marketing with Ad Age. But the "Joker” promotion stands in contrast to another of the studio’s 2019 films, “It Chapter Two,” rated R by the MPAA for “disturbing violent content and bloody images throughout.” That film counted Carl’s Jr, AT&T, Cold Stone and Shell among its promotion partners. The studio’s 2016 comic book movie release, "Suicide Squad,” a PG-13 film starring Jared Leto as its Joker, secured a partnership with Samsung and grossed $746 million globally at the box office. It's easier to market superheroes who fight for good. Superhero rollouts have leaned on splashy Super Bowl ads and big brand partnerships with companies like Geico and Coca-Cola. Even without many of the marketing tools that come standard with comic book movies, "Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October. The film won the highest prize at the Venice Film Festival last month, and there's already Oscars buzz about Joaquin Phoenix's lead performance. But some critics are saying the movie is too violent. Police have increased their presence... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-07 17:33:36 UTC ]
Comic book writer Alan Moore has been saying for years that fans need to critique their dark heroes. He has a point—but only kinda. Continue reading at Wired
[ Wired | 2022-10-29 11:00:00 UTC ]
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Historian and critic Elvis Mitchell talks about his revealing Netflix documentary that focuses on an often forgotten eraI’m worried about Black Panther: Wakanda Forever. The original, released to great fanfare in 2018, was such a hit across the board – with critics, at the box office, as a... Continue reading at The Guardian
[ The Guardian | 2022-10-29 06:17:49 UTC ]
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The latest campaign from the delivery company revolves around a comic book starring four superpowered DoorDash delivery people, or “Dashers.” Continue reading at Advertising Age
[ Advertising Age | 2022-10-06 21:20:53 UTC ]
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The Making of Another Motion Picture Masterpiece spans 80 years and is said to be ‘thoughtful, poignant and hugely entertaining’Oscar winner Tom Hanks’s debut novel has been announced, and is due out next year. The book, Hanks’s second foray into fiction – he published a short story collection... Continue reading at The Guardian
[ The Guardian | 2022-09-27 14:01:40 UTC ]
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Ruairí Coleman, from County Armagh, has worked on everything from Thor to Iron Man. Continue reading at BBC News
[ BBC News | 2022-09-24 05:42:24 UTC ]
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Neil Gaiman, Marjorie Henderson Buell, Gilbert Shelton and Roy Thomas will be honored for their comic book work at New York Comic Con on Oct. 7. Continue reading at The New York Times
[ The New York Times | 2022-09-23 13:00:07 UTC ]
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A refugee from Nazi-annexed Austria, she started a new life in New York drawing powerful, glamorous heroines and broke barriers in a male-dominated field. Continue reading at The New York Times
[ The New York Times | 2022-09-14 17:51:10 UTC ]
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Did you know streaming TV was the future? Nielsen data shows streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on internet services — slightly more than the 34.4 percent for cable.Breaking it down further, Netflix had... Continue reading at Engadget
[ Engadget | 2022-08-19 11:15:00 UTC ]
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The union of HBO Max and Discovery+ is already causing pain through layoffs, and now the move is affecting some shows. Warner Bros. Discovery has confirmed to Variety that it's removing 36 titles from HBO Max as soon as this week while it prepares for the Discovery+ platform merger. Most of the... Continue reading at Engadget
[ Engadget | 2022-08-18 20:30:29 UTC ]
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Try as it might, Hogwarts Legacy developer Avalanche Software can't magically make its creation arrive any sooner. In fact, Warner Bros. Interactive Entertainment has once again delayed the game, which at least now has a firm release date. It will hit PC, PlayStation 4, PS5, Xbox One and Xbox... Continue reading at Engadget
[ Engadget | 2022-08-12 18:52:47 UTC ]
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His portfolio included the adventures of Richie Rich and graphic treatments of 9/11 and torture by the C.I.A. He also wrote dozens of songs. Continue reading at The New York Times
[ The New York Times | 2022-08-06 15:16:54 UTC ]
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The enduringly popular comic book series about gods and the afterlife gets the big-bucks, amazing-cast Netflix treatment. And it’s good. Very good, in factNothing lets me know I’m in for a week of tedious emails like being tasked to write about a big-budget fantasy series for this fun TV column.... Continue reading at The Guardian
[ The Guardian | 2022-08-06 06:00:07 UTC ]
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It's taken 35 years, but Neil Gaiman believes he's done the impossible: adapt his hugely successful comic book The Sandman for the screen. He just had to wait until everything about movies, TV and media consumption changed before he could do it. ... Continue reading at CBC
[ CBC | 2022-08-05 08:00:00 UTC ]
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British comic book writer responsible for shaping storylines for characters such as Judge Dredd, Batman and Strontium DogWhen the comic book writer Alan Grant, who has died aged 73, was at school in Scotland in the 1950s, he was regularly beaten by his teachers for being left-handed, and... Continue reading at The Guardian
[ The Guardian | 2022-07-31 12:08:58 UTC ]
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Consider these wonderful...and maybe dangerous?...comic book locals for your summer vacation destination. Continue reading at Book Riot
[ Book Riot | 2022-07-29 10:31:00 UTC ]
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BRZRKR becomes the first comic book to feature in Comic-Con's prestigious Hall H. Continue reading at BBC News
[ BBC News | 2022-07-23 23:09:26 UTC ]
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The long wait for fans of The Umbrella Academy is finally over. Netflix released Season 3 of this hit series, which centers on a dysfunctional family of superheroes. The siblings reunite to solve the mystery of their father's death (and, of course, stop an imminent apocalypse). The comic book... Continue reading at AdWeek
[ AdWeek | 2022-07-13 18:48:42 UTC ]
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His groundbreaking work on such seminal characters as Judge Dredd, Preacher and Punisher is being celebrated with a posthumous show of his remarkable legacyThere are few artists who exemplify the anarchic, irreverent and anti-authoritarian British take on the comic book the way Steve Dillon... Continue reading at The Guardian
[ The Guardian | 2022-06-30 13:00:06 UTC ]
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A bookstore in New Mexico fosters a community of Native artists, writers, and fans of the flourishing Indigenous comic book genre. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2022-06-27 14:59:00 UTC ]
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David C Cook is expanding its staff and comic book offerings through the acquisition of the graphic arts studio Corvus Comics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-22 04:00:00 UTC ]
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