It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence. All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse film with a small budget and no brand partnerships. The studio declined to discuss its marketing with Ad Age. But the "Joker” promotion stands in contrast to another of the studio’s 2019 films, “It Chapter Two,” rated R by the MPAA for “disturbing violent content and bloody images throughout.” That film counted Carl’s Jr, AT&T, Cold Stone and Shell among its promotion partners. The studio’s 2016 comic book movie release, "Suicide Squad,” a PG-13 film starring Jared Leto as its Joker, secured a partnership with Samsung and grossed $746 million globally at the box office. It's easier to market superheroes who fight for good. Superhero rollouts have leaned on splashy Super Bowl ads and big brand partnerships with companies like Geico and Coca-Cola. Even without many of the marketing tools that come standard with comic book movies, "Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October. The film won the highest prize at the Venice Film Festival last month, and there's already Oscars buzz about Joaquin Phoenix's lead performance. But some critics are saying the movie is too violent. Police have increased their presence... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-07 17:33:36 UTC ]
Is this a record? No sooner has the iPhone 13 hit store shelves than the rumor mill is already up and churning about the next one. Rumors from the weekend suggest the iPhone 14 will be a “complete redesign,” but the details are thin gruel at this point. Hold not these rumors close to your chest... Continue reading at Engadget
[ Engadget | 2021-09-27 11:15:02 UTC ]
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You no longer have to wonder just what Netflix's adaptation of Sandman will look like. Netflix has shared a teaser for The Sandman that reveals the pivotal moment when an occult ritual captures Morpheus (aka Dream, played by Tom Sturridge) and sets the story in motion. As author Neil Gaiman put... Continue reading at Engadget
[ Engadget | 2021-09-25 17:30:41 UTC ]
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A roundup of fantastic comic book accessories you'll need to survive this semester, so make some room on your school-shopping list.- K.W. Colyard Continue reading at Book Riot
[ Book Riot | 2021-09-17 10:38:00 UTC ]
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Also, Cambell Soup kicks off the NFL season with a spot featuring Los Angeles Rams head coach Sean McVay. Continue reading at Advertising Age
[ Advertising Age | 2021-09-10 17:32:00 UTC ]
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The newsletter platform has poached big names including Salman Rushdie along with a slew of comic book authors from DC and MarvelThe subscription newsletter platform Substack announced on Wednesday it had signed an exclusive deal with Salman Rushdie – but he is just the latest in a growing... Continue reading at The Guardian
[ The Guardian | 2021-09-03 08:00:22 UTC ]
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Scholastic is to release a new set of illustrated books for children and adult fans, based on the TV series "Friends", in partnership with Warner Bros. Continue reading at The Bookseller
[ The Bookseller | 2021-08-12 06:56:45 UTC ]
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A group of creators will publish new comic book stories, essays and how-to guides on the platform as a way to connect directly with fans. Continue reading at The New York Times
[ The New York Times | 2021-08-09 18:28:08 UTC ]
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After COVID-related delays, Denis Villeneuve’s adaptation of Frank Herbert’s sweeping (and difficult to adapt) science fiction epic Dune is finally set to debut both on HBO Max and in theaters on October 1st. As the release date quickly approaches, Warner Bros has dropped a new trailer. (If you... Continue reading at Literrary Hub
[ Literrary Hub | 2021-07-22 16:21:07 UTC ]
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Chef and author Hugh Amano and artist Sarah Becan followup their 2019 comic book cookbook on Ramen, with an equally useful comics guide to the global popularity of dumplings of all kinds—in this case, Asian dumplings. A six-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-07 04:00:00 UTC ]
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When we read comics, we 'hear' sound on the page. Creators are experts at this cross-sensory form of storytelling - indeed one database lists over 2500 comic book sounds. Continue reading at The Conversation
[ The Conversation | 2021-06-10 04:06:11 UTC ]
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Jeff Lemire’s grim post-apocalyptic comic book gets a major glow-up on its way to the screen. Continue reading at Slate
[ Slate | 2021-06-06 03:53:48 UTC ]
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Keanu Reeves discusses his comic book debut, 'BRZRKR,' with his collaborators, writer Matt Kindt and illustrator Ron Garney. The series tells the epic tale of B., a demigod with a curse for violence. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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Alan Moore is back, baby, and he’s positively bursting with fiction (his words, not mine). Yes, two years on from his much-publicized comic book world retirement, the mercurial, cantankerous, adaptation-hatin’ creator of Watchmen, V for Vendetta, From Hell, and The League of Extraordinary... Continue reading at Literrary Hub
[ Literrary Hub | 2021-05-03 16:04:33 UTC ]
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Black superheroes are popular onscreen thanks to the work of Black creators of comic book characters and stories that anticipated this racial reckoning moment. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-04-29 12:00:48 UTC ]
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BRZRKR, a new comic book created and co-written by the actor, has a character who looks a lot like him. It’s also receiving high orders from comic-book shops. Continue reading at The New York Times
[ The New York Times | 2021-03-03 15:22:16 UTC ]
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For your own escapism needs, here are the 10 of the best fantasy comics you can safely snag from your local comic book store. Continue reading at Book Riot
[ Book Riot | 2021-02-16 11:36:00 UTC ]
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I first heard about the monkey king from my mom. When I was a kid, my mother used to tell me Chinese folktales before bedtime. My mother is an immigrant. She was born in mainland China and eventually made her way to the United States for graduate school. She told me those stories so that […] Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-11 09:48:32 UTC ]
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Rioters talk about what they miss most about comic book conventions. Everything from cosplay to the sweet comic book finds. Continue reading at Book Riot
[ Book Riot | 2021-02-10 11:35:00 UTC ]
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'The Access Guide to the Black Comic Book Community 2020-2021', is the first in a series of reference works that will showcase creators of color who released books in 2020 as well as industry institutions and events that spotlight their works. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-03 05:00:00 UTC ]
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In his Graphic Content column, Ed Park looks at “The Black Panther Party,” a new history of the group, and “Come Home, Indio,” a memoir about growing up part Native American. Continue reading at The New York Times
[ The New York Times | 2021-02-02 17:30:26 UTC ]
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