It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence. All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse film with a small budget and no brand partnerships. The studio declined to discuss its marketing with Ad Age. But the "Joker” promotion stands in contrast to another of the studio’s 2019 films, “It Chapter Two,” rated R by the MPAA for “disturbing violent content and bloody images throughout.” That film counted Carl’s Jr, AT&T, Cold Stone and Shell among its promotion partners. The studio’s 2016 comic book movie release, "Suicide Squad,” a PG-13 film starring Jared Leto as its Joker, secured a partnership with Samsung and grossed $746 million globally at the box office. It's easier to market superheroes who fight for good. Superhero rollouts have leaned on splashy Super Bowl ads and big brand partnerships with companies like Geico and Coca-Cola. Even without many of the marketing tools that come standard with comic book movies, "Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October. The film won the highest prize at the Venice Film Festival last month, and there's already Oscars buzz about Joaquin Phoenix's lead performance. But some critics are saying the movie is too violent. Police have increased their presence... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-07 17:33:36 UTC ]
See gods and monsters rendered in vivid comic book style in these awesome comics about mythology! This isn't your mom's Hera, kids. Continue reading at Book Riot
[ Book Riot | 2019-08-21 10:36:05 UTC ]
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The season may be winding down, but things are heating up for comics fans, with unusual plot lines and new kinds of heroes. Continue reading at The New York Times
[ The New York Times | 2019-08-20 16:54:57 UTC ]
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A Scotland-wide statue trail is celebrating the work of Dudley D. Watkins, a quiet man who became one of Britain's most important comic book artists. Continue reading at The Conversation
[ The Conversation | 2019-08-20 09:13:05 UTC ]
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His art captured the whimsy of Richie Rich, the fantasy realms of Amethyst and the horror of the terrorist attacks. Continue reading at The New York Times
[ The New York Times | 2019-08-16 17:59:07 UTC ]
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From his earliest days as a comics entrepreneur, which included a stint selling vintage editions from a sidewalk table in the Financial District, Vincent Zurzolo wanted the books treated with... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-08-16 11:00:00 UTC ]
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The new comic book adaptation adjusts for the rise of Marvel but not the rise of Trump. Continue reading at Slate
[ Slate | 2019-08-15 22:06:08 UTC ]
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Scholar working on the show says the author’s estate has refused permission to depict any of the events shown in Peter Jackson’s filmsA JRR Tolkien expert working on Amazon’s forthcoming multi-series adaptation of The Lord of the Rings has claimed that the retail and streaming giant has been... Continue reading at The Guardian
[ The Guardian | 2019-08-09 15:27:18 UTC ]
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During the past decade, Marvel and DC have created more than 20 TV shows featuring their superheroes and villains, but DC Universe's upcoming Harley Quinn series has something that none of those others does: lots and lots of F-bombs. The animated series, coming this fall to the DC Universe SVOD... Continue reading at AdWeek
[ AdWeek | 2019-07-23 18:14:43 UTC ]
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In more “thing becomes other thing” news, Sleeping Beauties, the more-than-700-page fantasy novel that Stephen King wrote with his son, Owen, is being adapted into a 10-part comic book series. The novel imagines a world in which all the women in the world except one have come down with a disease... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-16 19:06:16 UTC ]
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Book Riot has talked about the best comic book artists working today and what makes a great cover in general. ... Continue reading at Book Riot
[ Book Riot | 2019-07-12 10:35:23 UTC ]
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We were mixing papier mache in art class. It was seventh grade. I was twelve. I liked that muddy mix, liked how it felt on my hands, liked spreading it on the balloon that had been distributed to me so that I could make a mask. I began to sing under my breath. I sang […] The post How a Comic... Continue reading at Electric Literature
[ Electric Literature | 2019-07-03 11:00:56 UTC ]
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'The Sandman' is being made into a live-action series by Warner Bros. Television, and HarperCollins Germany gets its second chief in under two years. The post Neil Gaiman’s ‘Sandman’ Coming to Netflix; HarperCollins Germany Names Jürgen Welte appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-02 02:40:58 UTC ]
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Author Neil Gaiman's beloved comic book series "The Sandman" is headed to the small screen. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-07-01 20:44:47 UTC ]
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Author Neil Gaiman's beloved comic book series "The Sandman" is headed to the small screen. Warner Bros. TV is set to produce a live-action series for Netflix based on Gaiman's influential comic books, according to unnamed sources cited by the Hollywood Reporter, who describe it as the most... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-07-01 20:05:00 UTC ]
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For real this time, folks. Yes, more than three years after New Line dashed the hopes of millions by trying and failing to adapt Gaiman’s insanely popular horror fantasy comic book series for the big screen, Netlix has inked a massive financial deal with Warner Bros. Television to adapt... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-01 19:56:50 UTC ]
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Costa Mesa-based action sports brand Vans has announced an upcoming collaboration with Warner Bros. Consumer Products that’s all but guaranteed to put some magic in your step: a Harry Potter-inspired collection of shoes and apparel. The footwear assortment consists of four classic Vans sneaker... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-14 00:00:00 UTC ]
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There is always something magical to uncover in the world of Harry Potter, which is the ultimate premise behind “The Making of Harry Potter” on the Warner Bros. studio tour near London, an experience that continues to reveal new secrets from the film franchise. The tour’s latest — and largest —... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-10 00:00:00 UTC ]
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Shazam!’s counterintuitive path to popularity is an object lesson in pursuing originality in a universe dominated with world-building The success of Warner Bros.’ latest superhero movie Shazam!, which took the No. 1 spot at the box office last weekend and has had critics swooning–it has a... Continue reading at Fast Company
[ Fast Company | 2019-04-09 00:00:00 UTC ]
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Aditi Gupta created a comic book to help girls in India better understand their periods. Continue reading at BBC World
[ BBC World | 2019-03-08 00:00:00 UTC ]
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Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about now.5. Shutterstock: Pop-Art Oscars PostersIn time for the Academy Awards, Shutterstock debuted yet another round of pop-art inspired versions of movies for Oscar-nominated films. Among them, a comic... Continue reading at Advertising Age
[ Advertising Age | 2019-02-25 00:00:00 UTC ]
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