Brands missing from marketing of 'Joker'

It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence. All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse film with a small budget and no brand partnerships. The studio declined to discuss its marketing with Ad Age. But the "Joker” promotion stands in contrast to another of the studio’s 2019 films, “It Chapter Two,” rated R by the MPAA for “disturbing violent content and bloody images throughout.” That film counted Carl’s Jr, AT&T, Cold Stone and Shell among its promotion partners. The studio’s 2016 comic book movie release, "Suicide Squad,” a PG-13 film starring Jared Leto as its Joker, secured a partnership with Samsung and grossed $746 million globally at the box office. It's easier to market superheroes who fight for good. Superhero rollouts have leaned on splashy Super Bowl ads and big brand partnerships with companies like Geico and Coca-Cola. Even without many of the marketing tools that come standard with comic book movies, "Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October. The film won the highest prize at the Venice Film Festival last month, and there's already Oscars buzz about Joaquin Phoenix's lead performance. But some critics are saying the movie is too violent. Police have increased their presence... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-07 17:33:36 UTC ]

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Todd McFarlane Talks Spawn Ahead of the Comic’s Milestone Issue 301

Spawn will soon become the longest-running creator-owned comic book series. The creator, Mr. McFarlane, is already thinking about Issue No. 600. Continue reading at The New York Times

[ The New York Times | 2019-10-03 16:14:54 UTC ]
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What Makes a Good Comic Book Adaptation?

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[ Book Riot | 2019-10-03 10:42:51 UTC ]
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On the Pros and Cons of Comic Cons

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[ Book Riot | 2019-09-30 10:37:20 UTC ]
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Make Your Next Comic Book Read the Liner Notes from Outkast’s ATLIENS

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[ Book Riot | 2019-09-27 10:42:53 UTC ]
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Honda Develops an Animated Comic Series to Promote Its 2020 Civic Hatchback

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[ AdWeek | 2019-09-26 20:30:57 UTC ]
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Warner Bros. to open Harry Potter exhibit in Flatiron

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[ Crains New York | 2019-09-23 17:24:39 UTC ]
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How should we respond to Trump’s hurricane lies?

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[ Columbia Journalism Review | 2019-09-10 12:07:25 UTC ]
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17-punt NFL Kickoff Game draws 22 million viewers

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[ Advertising Age | 2019-09-06 21:11:16 UTC ]
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A blind heroine rules this audio comic book written for a blind audience

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[ Los Angeles Times | 2019-08-26 14:00:59 UTC ]
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Did the Marvel Cinematic Universe Just Lose Spider-Man? Fans Reel at Sony-Disney Split

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[ The New York Times | 2019-08-21 23:10:08 UTC ]
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[ Book Riot | 2019-08-21 10:36:05 UTC ]
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8 New Comic Book Series for the End of Summer

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[ The New York Times | 2019-08-20 16:54:57 UTC ]
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How Beano and Dandy artist Dudley D. Watkins made generations of comic fans roar with laughter

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[ The Conversation | 2019-08-20 09:13:05 UTC ]
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Ernie Colón, Comic Book Artist Who Drew 9/11, Dies at 88

His art captured the whimsy of Richie Rich, the fantasy realms of Amethyst and the horror of the terrorist attacks. Continue reading at The New York Times

[ The New York Times | 2019-08-16 17:59:07 UTC ]
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A comic book dealer thrives trading the rare and coveted

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[ Crains New York | 2019-08-16 11:00:00 UTC ]
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Amazon’s Superhero Satire The Boys Is Wonderfully Tasteless and Occasionally Timely

The new comic book adaptation adjusts for the rise of Marvel but not the rise of Trump. Continue reading at Slate

[ Slate | 2019-08-15 22:06:08 UTC ]
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Amazon's new Lord of the Rings 'cannot use much of Tolkien's plot'

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[ The Guardian | 2019-08-09 15:27:18 UTC ]
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DC Universe’s Harley Quinn Brings Something New to a Comic Book TV Series: F-Bombs

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[ AdWeek | 2019-07-23 18:14:43 UTC ]
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Stephen King and Owen King’s novel Sleeping Beauties is becoming a comic book series.

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[ Literrary Hub | 2019-07-16 19:06:16 UTC ]
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