It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence. All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse film with a small budget and no brand partnerships. The studio declined to discuss its marketing with Ad Age. But the "Joker” promotion stands in contrast to another of the studio’s 2019 films, “It Chapter Two,” rated R by the MPAA for “disturbing violent content and bloody images throughout.” That film counted Carl’s Jr, AT&T, Cold Stone and Shell among its promotion partners. The studio’s 2016 comic book movie release, "Suicide Squad,” a PG-13 film starring Jared Leto as its Joker, secured a partnership with Samsung and grossed $746 million globally at the box office. It's easier to market superheroes who fight for good. Superhero rollouts have leaned on splashy Super Bowl ads and big brand partnerships with companies like Geico and Coca-Cola. Even without many of the marketing tools that come standard with comic book movies, "Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October. The film won the highest prize at the Venice Film Festival last month, and there's already Oscars buzz about Joaquin Phoenix's lead performance. But some critics are saying the movie is too violent. Police have increased their presence... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-07 17:33:36 UTC ]
It’s six p.m., and I’m at John Marshall Media near Times Square in New York City, sitting in the recording booth where Kathleen McInerney has been narrating two audiobooks back-to-back for the past eight hours. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
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DC Entertainment has announced plans for a year-long celebration of the 75th anniversary of Batman, the iconic Golden Age comic book character that debuted in 1939 and helped launch the superhero genre. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
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Time Warner, the media company that owns HBO and the Warner Bros. film studio as well as Time Inc. for a few more months, surpassed analysts' estimates for both fourth-quarter revenue and profit in results reported on Wednesday.Excluding some items, earnings were $1.17 a share, the New... Continue reading at Advertising Age
[ Advertising Age | 2014-02-05 00:00:00 UTC ]
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For some people, the new year arrives when the ball drops in Times Square. But for this devoted book lover, it's not 2014 till that first copyright page says so. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-02 00:00:00 UTC ]
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J.K. Rowling will write a screenplay for Warner Bros. inspired by her book "Fantastic Beasts and Where to Find Them."Warner Bros. is hoping "Harry Potter" author J.K. Rowling has another magic trick up her sleeve. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-09-13 00:00:00 UTC ]
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Gerard Jones, author of 'Men of Tomorrow: Geeks, Gangsters, and the Birth of the Comic Book,' explains the origins of comic books, the hardships they went through, and where they are apt to go next. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-20 00:00:00 UTC ]
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Bluewater President Darren Davis states that a 'Female Force’ comic book featuring Deen will be published this October despite recent controversy over alleged racial slurs made by Deen. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-14 00:00:00 UTC ]
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The media company that brought you comic books starring Martha Stewart and Hillary Clinton have announced they will release a comic book about embattled chef Paula Deen, after being urged by Deen fans. Continue reading at ABC News
[ ABC News | 2013-07-12 00:00:00 UTC ]
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Amazon's taken a number of steps to bring different types of content to the Kindle Store, and it's now venturing into an area that has a long history with the internet: fan fiction. The company's today announced Kindle Worlds, a new publishing platform that promises to pay writers royalties for... Continue reading at Engadget
[ Engadget | 2013-05-22 00:00:00 UTC ]
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What’s the first information you consume in the morning? It would have to be my alarm clock. That’s purely because my son has a tendency to sit on my chest—he’s not yet 3—and look me square in the eye and say, “Milk.” He’s a bit like the child from The Shining. And that’s around 5:30 in the... Continue reading at AdWeek
[ AdWeek | 2013-02-11 00:00:00 UTC ]
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A couple of years ago, I embarked on a quixotic quest: I gave up the Internet. Surfing, emailing, YouTube-watching—it had taken over my life, eating into time I wanted to be spending with my family, my students, and my work. I documented my four-month Internet fast in a series of articles for... Continue reading at Slate
[ Slate | 2012-11-28 00:00:00 UTC ]
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Comic book contains material deemed insensitive in light of Colorado shootings'The latest issue of a Batman comic series due to hit stores this week will be postponed in light of the shooting rampage at a Batman movie in Aurora, Colo., DC Entertainment said on Tuesday. Continue reading at Baltimore Sun
[ Baltimore Sun | 2012-07-25 00:00:00 UTC ]
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US pop star Katy Perry will become the latest celebrity to be depicted in the biography comic book Fame series, publisher Bluewater Productions says. Continue reading at Stuff
[ Stuff | 2012-06-07 00:00:00 UTC ]
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From time to time, we see movie studio Warner Bros. bring forth ways to give its oldies-but-goodies a longer life span. On this occasion, Warner's launching a novel eBook series titled "Inside the Script." The new release will give movie buffs a deeper look into a handful of the studio's films,... Continue reading at Engadget
[ Engadget | 2012-05-02 00:00:00 UTC ]
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Ben Hur and Casablanca are among the film scripts to be released as ebooks for the first time by Warner Bros. Continue reading at BBC News
[ BBC News | 2012-04-30 00:00:00 UTC ]
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After working for two years with Warner Bros. Pictures, MacGillivray Freeman Films, and IMAX Corp., Braided River, an imprint of nonprofit Mountaineers Books, in Seattle, has produced To the Arctic, the official companion book to the 3D film of the same name set to release next fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-25 00:00:00 UTC ]
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Nearly 40% of Russia's book sales in 2009 came from independent bookstores. Bookshop chains contributed around 20%, and only 8% were transacted online. The dependence on bricks-and-mortar outlets remains unassailable even though bookstores outside of Moscow, St. Petersburg, and some other major... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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