It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence. All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse film with a small budget and no brand partnerships. The studio declined to discuss its marketing with Ad Age. But the "Joker” promotion stands in contrast to another of the studio’s 2019 films, “It Chapter Two,” rated R by the MPAA for “disturbing violent content and bloody images throughout.” That film counted Carl’s Jr, AT&T, Cold Stone and Shell among its promotion partners. The studio’s 2016 comic book movie release, "Suicide Squad,” a PG-13 film starring Jared Leto as its Joker, secured a partnership with Samsung and grossed $746 million globally at the box office. It's easier to market superheroes who fight for good. Superhero rollouts have leaned on splashy Super Bowl ads and big brand partnerships with companies like Geico and Coca-Cola. Even without many of the marketing tools that come standard with comic book movies, "Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October. The film won the highest prize at the Venice Film Festival last month, and there's already Oscars buzz about Joaquin Phoenix's lead performance. But some critics are saying the movie is too violent. Police have increased their presence... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-07 17:33:36 UTC ]
When Paul Allor began writing Clue, a new comic book miniseries based on the popular board game from Hasbro, he had many versions of the game to look to for inspiration. Continue reading at Stuff
[ Stuff | 2017-07-02 00:00:00 UTC ]
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A comic book by a French feminist blogger, and a novel by an Indian author about nine different peoples' relationship with one woman are among the books generating buzz this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-26 00:00:00 UTC ]
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I’ve raved before—to friends, to co-workers, and to Slate readers—about Ethan Rilly’s beautiful and subversive comic book Pope Hats. Issue No. 5, coming soon, is the longest and most fascinating installment yet. Returning to the friendship of neurotic law clerk Frances and actress-on-the-rise... Continue reading at Slate
[ Slate | 2017-05-04 00:00:00 UTC ]
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There are pretty much only two movie seasons each year, Summer Escape and Oscar Bait. Although the first of the two categories is sometimes indistinguishable from March and April fare (hello, F8 of the Furious) there’s something indelibly summer-y about the cinema of May. This year is no... Continue reading at Fast Company
[ Fast Company | 2017-05-01 00:00:00 UTC ]
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“Wonder Woman” took center stage at Anaheim’s WonderCon on Saturday. The comic book convention packed the arena for the Warner Bros. panel with a crowd thirsty for new footage of Diana Prince in action. The studio was happy to oblige, with just a taste of what’s to come with the movie’s June... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-02 00:00:00 UTC ]
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Warner Bros. has signed a deal to buy the gamer-focused YouTube network Machinima in order to expand the movie and TV studio’s digital video business, the company said Thursday. Burbank-based Warner Bros., the studio behind film franchises like Harry Potter and DC Entertainment, was already a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-11-18 00:00:00 UTC ]
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Pow! Bam! Boom! Sorry for borrowing terms from a comic book, but that pretty much describes Gardena Serra’s third-quarter performance on Friday night in La Puente. The Cavaliers turned loose their many athletes and scored touchdowns on three consecutive possessions against Bishop Amat while... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-10-15 00:00:00 UTC ]
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You may have felt immersed in a comic book before, but never quite so literally as this. Madefire has released a free Gear VR preview app that lets you read its Motion Books in virtual reality. As you might guess, it's all about depth. Pages now fill... Continue reading at Engadget
[ Engadget | 2016-10-12 00:00:00 UTC ]
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The angst was palpable at Digital Media Strategies 2016, an annual industry conference held on Wednesday and Thursday at a hotel in Times Square.While there are myriad challenges facing the media companies of today, combatting the power and market share of the social media giants -- often called... Continue reading at Advertising Age
[ Advertising Age | 2016-09-09 00:00:00 UTC ]
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Bonnier Publishing, with Insight Editions and Warner Bros, is hosting an interactive colouring event celebrating the Harry Potter films today in King’s Cross Station, near The Harry Potter Shop at Platform 9 ¾. Continue reading at The Bookseller
[ The Bookseller | 2016-09-02 00:00:00 UTC ]
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NBCUniversal is continuing under the spell of “Harry Potter,” striking an exclusive deal with Warner Bros. to bring films of the juggernaut franchise to two NBCUniversal cable channels. The agreement, announced Monday, extends the relationship between the two media companies by conveying... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-08-09 00:00:00 UTC ]
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A long-promised Warner Bros. theme park, featuring comic book heroes and Looney Tunes characters, is under construction in Abu Dhabi. The $1-billion theme park's first phase is set to open in 2018, the studio and park developer said Tuesday. Warner Bros. World Abu Dhabi will be located on the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-04-20 00:00:00 UTC ]
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Farrar, Straus and Giroux Books for Young Readers has licensed the rights to create novelty titles for the preschool-targeted DC Super Friends brand, under license from Warner Bros. Consumer Products. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-19 00:00:00 UTC ]
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"Batman v Superman: Dawn of Justice," is poised to conquer the box office for the third straight weekend. But beneath the cape, tights and superhero armor lies a mere mortal."Batman v Superman," one of the most expensive films ever made, is on pace to produce a $278 million profit for Warner... Continue reading at Advertising Age
[ Advertising Age | 2016-04-08 00:00:00 UTC ]
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Warner Bros. Consumer Products has announced its global publishing licensees for the November 18, 2016, feature film release 'Fantastic Beasts and Where to Find Them,' and its sequels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-22 00:00:00 UTC ]
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Tristram Shandy has been adapted into other media a surprising number of times for a novel that would appear to be unadaptable. The composer Michael Nyman has released excerpts from an opera based on the novel, begun in 1981 and still apparently “in progress.” Michael Winterbottom’s 2005 film... Continue reading at Slate
[ Slate | 2016-02-19 00:00:00 UTC ]
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The first ever "Suicide Squad" footage was an intense mix of DC Comics' greatest supervillains mugging to deeply dramatic music. But this first, official "Suicide Squad" trailer takes the gang in a whole new direction, a fun direction. Could this Warner Bros. comic book movie be channeling ...... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-01-20 00:00:00 UTC ]
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Studio Press - the newest imprint under Kings Road Publishing, a division of Bonnier Publishing - is to develop a new Harry Potter Colouring Book range, following on the success of the bestselling Harry Potter Colouring Book. Continue reading at The Bookseller
[ The Bookseller | 2016-01-15 00:00:00 UTC ]
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A movie based on a book inside a Harry Potter book is here, and this is our first glimpse.During a week where many people have reached critical levels of Star Wars overload, Warner Bros. has released the first look at an entire movie based around a book that was listed on Harry Potter's freshman... Continue reading at Fast Company
[ Fast Company | 2015-12-15 00:00:00 UTC ]
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So you’re in the market for a new iPad. Excellent choice—I couldn’t live without mine. It’s my companion when I’m catching up on news and email in the morning over tea, reading a comic book in the evening to unwind, or watching a movie while traveling on a plane. But these days, picking an iPad... Continue reading at PC World
[ PC World | 2015-11-23 00:00:00 UTC ]
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