It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence. All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse film with a small budget and no brand partnerships. The studio declined to discuss its marketing with Ad Age. But the "Joker” promotion stands in contrast to another of the studio’s 2019 films, “It Chapter Two,” rated R by the MPAA for “disturbing violent content and bloody images throughout.” That film counted Carl’s Jr, AT&T, Cold Stone and Shell among its promotion partners. The studio’s 2016 comic book movie release, "Suicide Squad,” a PG-13 film starring Jared Leto as its Joker, secured a partnership with Samsung and grossed $746 million globally at the box office. It's easier to market superheroes who fight for good. Superhero rollouts have leaned on splashy Super Bowl ads and big brand partnerships with companies like Geico and Coca-Cola. Even without many of the marketing tools that come standard with comic book movies, "Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October. The film won the highest prize at the Venice Film Festival last month, and there's already Oscars buzz about Joaquin Phoenix's lead performance. But some critics are saying the movie is too violent. Police have increased their presence... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-07 17:33:36 UTC ]
Regina King will be starring in a TV series based on a comic book later this year, but Joel Embiid was the one who looked like a superhero Wednesday night. The Philadelphia 76ers star leaped over the “Watchmen” actress in a single bound as she sat courtside during the team’s game against the New... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-15 00:00:00 UTC ]
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Michael B. Jordan’s Outlier Society and Warner Bros. have acquired the film rights to the epic fantasy novel “Black Leopard, Red Wolf” by Marlon James. The first novel of the Dark Star trilogy, “Black Leopard, Red Wolf” is based on African mythology. Set in a world of competing kingdoms and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-07 00:00:00 UTC ]
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In Warner Bros.’ “Aquaman,” the titular comic book superhero, Arthur Curry (Jason Momoa), seeks to unite the world while his villainous half-brother, King Orm (Patrick Wilson), crusades to keep it divided. For too long, Orm rants, the oceans have suffered at the hands of humans above land whose... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-12-24 00:00:00 UTC ]
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For “Aquaman” co-star Yahya Abdul-Mateen II, the journey to his latest role really started with opening up a comic book and becoming a fan. The Yale School of Drama trained actor admits he was initially skeptical about playing Black Manta, the knife-wielding vengeful mercenary he brings to life... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-12-24 00:00:00 UTC ]
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“Spider-Man: Into the Spider-Verse” is unlike any “Spider-Man” movie that has come before it. Sure, it’s the first that centers on the story of Miles Morales, a black-Latino teen whose ascendance as New York’s newest friendly neighborhood hero updates a theme that has long been associated with ... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-12-18 00:00:00 UTC ]
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On a recent morning, chefs David McMillan and Frédéric Morin sat at Chateau Marmont, the swank hotel on the Sunset Strip, to talk about their new book, “Joe Beef: Surviving the Apocalypse, Another Cookbook of Sorts.” It is a sequel to their debut cookbook, which they also wrote with Meredith... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-11-23 00:00:00 UTC ]
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Warner Bros.' "Fantastic Beasts: The Crimes of Grindelwald" met expectations in winning the box office this weekend, opening in first place with $62.2 million, according to figures from measurement firm Comscore. The "Harry Potter" prequel, a follow-up to 2016's "Fantastic Beasts and Where to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-11-19 00:00:00 UTC ]
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Stan Lee, the creative dynamo who revolutionized the comic book and helped make billions for Hollywood by introducing human frailties in superheroes such as Spider-Man, the Fantastic Four and the... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2018-11-13 00:00:00 UTC ]
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Stan Lee, the creative dynamo who revolutionised the comic book and helped make billions for Hollywood by introducing human frailties in Marvel superheroes such as Spider-Man, the Fantastic Four and the Incredible Hulk, died on Monday. Continue reading at Stuff
[ Stuff | 2018-11-13 00:00:00 UTC ]
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There will never be ’nuff said about this legendary creator. The man born Stanley Lieber published his first comic book under the pseudonym Stan Lee in 1941–Captain America Comics #3–and he never looked back. He went on to create some of the most memorable, beloved, pivotal characters in all of... Continue reading at Fast Company
[ Fast Company | 2018-11-12 00:00:00 UTC ]
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While brands have experimented with augmented reality on surfaces ranging from murals to milk cartons, a Finnish pop star is using the technology to layer herself into a comic book. To promote her sold-out show next month, Sanni, one of Finland's favorite artists, and her label Warner Music... Continue reading at AdWeek
[ AdWeek | 2018-09-21 00:00:00 UTC ]
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Warner Bros. Entertainment, now owned by mobile giant AT&T, has formed a new division to make the most of its big brands, including comic book publisher DC Entertainment. The new unit, which carries the buzzword-heavy name of Warner Bros. Global Brands and Experiences, will be led by Pam... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-14 00:00:00 UTC ]
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HBO’s popular drama series “The Deuce” is set in Times Square in the 1970s before the New York neighborhood was purged of its X-rated movie houses and adult book stores. But the cleanup of the cable network’s own red light district is already complete. Earlier this summer, HBO quietly removed... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-29 00:00:00 UTC ]
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Netflix already has a second comic book lined up mere weeks after its first one hit stores. The service has unveiled Prodigy, a Mark Millar-penned comic book due in both digital and paper forms on December 5th. The series revolves around Edison Cra... Continue reading at Engadget
[ Engadget | 2018-08-14 00:00:00 UTC ]
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Warner Bros.’ highly anticipated Hall H panel got off to a political start Saturday morning as the stars of the sequel to the “Harry Potter” spinoff “Fantastic Beasts: The Crimes of Grindelwald” took the stage. Onscreen in the Harry Potter universe, wizards spin extraordinary spells with the wave... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-07-22 00:00:00 UTC ]
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Time Warner Inc. is no more. Late Thursday, AT&T Inc. announced that it completed its $85-billion acquisition of Time Warner Inc., just two days after a federal judge in Washington gave the deal the green light. AT&T wasted little time consolidating its hard-fought prize — a blockbuster... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-15 00:00:00 UTC ]
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DC Entertainment President Diane Nelson is officially leaving her position as head of the storied Warner Bros.-owned comic book publisher, following a two-month leave of absence. Nelson, who also served as Warner Bros.’ president of consumer products, first stepped away from her duties in late... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-07 00:00:00 UTC ]
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If you still can't wrap your head around the fact that Netflix is publishing a comic book, maybe this trailer can help. The streaming giant has released an animated trailer for The Magic Order by Mark Millar's comic book empire, which Netflix snapped... Continue reading at Engadget
[ Engadget | 2018-05-31 00:00:00 UTC ]
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Isobel Richardson has joined Penguin Ventures as head of brand management from Warner Bros Kids and Family Entertainment division. Continue reading at The Bookseller
[ The Bookseller | 2018-05-30 00:00:00 UTC ]
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Warner Bros. subsidiary DC Comics is bringing its comic books to life for its 2018 SXSW activation. The film and TV studio brought several vehicles from two Batman films, as well as last year's Justice League, allowing festival-goers to get up close and personal with movie history. "They... Continue reading at AdWeek
[ AdWeek | 2018-03-16 00:00:00 UTC ]
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