It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence. All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse film with a small budget and no brand partnerships. The studio declined to discuss its marketing with Ad Age. But the "Joker” promotion stands in contrast to another of the studio’s 2019 films, “It Chapter Two,” rated R by the MPAA for “disturbing violent content and bloody images throughout.” That film counted Carl’s Jr, AT&T, Cold Stone and Shell among its promotion partners. The studio’s 2016 comic book movie release, "Suicide Squad,” a PG-13 film starring Jared Leto as its Joker, secured a partnership with Samsung and grossed $746 million globally at the box office. It's easier to market superheroes who fight for good. Superhero rollouts have leaned on splashy Super Bowl ads and big brand partnerships with companies like Geico and Coca-Cola. Even without many of the marketing tools that come standard with comic book movies, "Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October. The film won the highest prize at the Venice Film Festival last month, and there's already Oscars buzz about Joaquin Phoenix's lead performance. But some critics are saying the movie is too violent. Police have increased their presence... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-07 17:33:36 UTC ]
In case you missed it: Keanu Reeves has written a novel. Yes, it’s true: the internet’s boyfriend has teamed up with China Miéville, one of the great speculative fiction writers of all time, to produce a novel set in the world of BRZRKR—the comic book series he also created—and we here at... Continue reading at Literrary Hub
[ Literrary Hub | 2024-07-19 15:23:42 UTC ]
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Wimbledon wraps up this weekend, so let's introduce ourselves to some comic book characters who live for the game! Continue reading at Book Riot
[ Book Riot | 2024-07-11 15:00:00 UTC ]
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The Random House Publishing Group has signed an agreement, expected to close later this summer, to acquire comic book and graphic novel publisher Boom! Studios. Boom! will become part of Random House Worlds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-10 04:00:00 UTC ]
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It's time: the graphic novel adaptation of First Test by Tamora Pierce is here!! Continue reading at Book Riot
[ Book Riot | 2024-07-09 15:30:00 UTC ]
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Mr. Potter narrated the epic sagas of popular comic book heroes and villains on his channel Comicstorian. Continue reading at The New York Times
[ The New York Times | 2024-06-11 20:31:26 UTC ]
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Molly Baz, the cookbook author whose recent billboard for breastfeeding brand Swehl was deemed too spicy for Times Square, is following up that controversy with a new sponsorship. Baz, in a timely alliance with Kellogg's, will become the first pregnant woman to appear on... Continue reading at AdWeek
[ AdWeek | 2024-06-04 13:00:00 UTC ]
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His Moon Knight was a hit in the 1970s, 30 years after he began his career. Bloodshot, another popular superhero, followed two decades later. Continue reading at The New York Times
[ The New York Times | 2024-05-26 21:24:09 UTC ]
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Kobo isn’t the first on the color-ereader scene; Boox and Pocketbook have had color ereaders and tablets for years. Both of those companies make beautiful, premium devices that are highly capable and customizable — but they don’t offer the plug-and-play ereader experience of a Kindle or Kobo. Of... Continue reading at Engadget
[ Engadget | 2024-05-23 13:00:13 UTC ]
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The following article discusses spoilers for the first season of X-Men ‘97. I was excited about the return of the ‘90s Saturday morning cartoon version of the X-Men. Still, I wasn’t sure Marvel, under the auspices of Disney, could deliver on the flavor of the original while also making a modern... Continue reading at Engadget
[ Engadget | 2024-05-18 14:00:23 UTC ]
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The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company
[ Fast Company | 2024-05-14 22:45:00 UTC ]
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If you weren't familiar with breastfeeding brand Swehl before this week, you surely are now. This week, the company's 45-foot billboard featuring cookbook author Molly Baz, her pregnant belly, a rhinestone bikini and two lactation cookies covering her breasts took over... Continue reading at AdWeek
[ AdWeek | 2024-05-14 21:45:47 UTC ]
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Times Square is no stranger to women's bodies, but a particular advertisement recently stirred controversy, reflecting deep societal tensions surrounding motherhood and female sexuality. The ad promoted lactation cookies in a provocative campaign by breastfeeding startup... Continue reading at AdWeek
[ AdWeek | 2024-05-13 20:32:01 UTC ]
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Celebrate Free Comic Book Day one more time at Flying Colors Comics store in Concord, which is where Joe Field originally came up with the idea. Continue reading at Baltimore Sun
[ Baltimore Sun | 2024-05-02 16:09:44 UTC ]
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May the Fourth be with you as you celebrate Free Comic Book Day and pick up some of the 48 (!) free titles being offered this year. Continue reading at Book Riot
[ Book Riot | 2024-05-01 15:41:32 UTC ]
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Fanatics plans to premiere the centerpiece of its new events division with a flagship sports festival in August.The company is looking to replicate the success of New York Comic Con, the annual fan convention centered around comic book culture, in the sports sector with Fanatics Fest NYC. The... Continue reading at Crains New York
[ Crains New York | 2024-04-16 16:33:03 UTC ]
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Coca-Cola is using augmented reality to enhance its latest collaboration with Disney, allowing consumers to unlock digital collectibles by scanning limited-edition packaging featuring illustrations of more than 30 Marvel characters. The brand introduced the campaign with... Continue reading at AdWeek
[ AdWeek | 2024-04-08 18:05:36 UTC ]
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'DC: Batman,' a luxe new slipcased hardcover gathering some of the Dark Knight’s most iconic stories, is among a number of recent reprint editions employing differing printing strategies and techniques to bring classic comics stories to readers old and new. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-06 05:00:00 UTC ]
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Comic book writers and animators fear the growing impact of artificial intelligence. Continue reading at BBC World
[ BBC World | 2024-01-11 00:15:56 UTC ]
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Yep—noted art book publisher, comic book writer, and all-purpose hero Keanu Reeves is back to bless the darkest timeline with a novel. The Book of Elsewhere, which will be published by Del Rey on July 23, 2024, was co-written with China Miéville, and is set in the world of the BRZRKR comics that... Continue reading at Literrary Hub
[ Literrary Hub | 2024-01-10 15:27:59 UTC ]
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Comic book fans (and some creators) too often use nostalgia as a cudgel, but that doesn't mean it has to be the industry's kryptonite. Continue reading at Book Riot
[ Book Riot | 2023-12-12 11:30:00 UTC ]
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