Coca-Cola and Marvel’s Latest Collab Uses AR to Entice Comic Fans

Coca-Cola is using augmented reality to enhance its latest collaboration with Disney, allowing consumers to unlock digital collectibles by scanning limited-edition packaging featuring illustrations of more than 30 Marvel characters. The brand introduced the campaign with a film blending live action and animation employing a 2D comic book style. The spot shows a weary comic... Continue reading at 'AdWeek'

[ AdWeek | 2024-04-08 18:05:36 UTC ]
News tagged with: #latest collab #augmented reality #latest collaboration #allowing consumers #brand introduced #animation employing #spot shows #weary comic #comic book

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Fans hope Marvel comic book improves Native representation

Native American comic book fans hope a new Marvel anthology by Native artists and writers will jump-start authentic representation in mainstream superhero fare Continue reading at ABC News

[ ABC News | 2020-08-29 15:14:44 UTC ]
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Ka-Pow! Marvel Opens Massive Comic Book Images Archive And API To Fans, Developers

The home of Captain America, Spider-Man, and many other beloved comic book heroes is setting them loose on the world. Hulk fans: happy.What's the sound of 8,000 beloved comic book characters storming the globe? We're about to find out.Read Full Story     Continue reading at Fast Company

[ Fast Company | 2014-01-30 00:00:00 UTC ]
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<i>Agents of S.H.I.E.L.D.'</i>s Latest Marvel Movie and Comic Book Shoutouts

Last night's "F.Z.Z.T." wasn't very heavy with the comic book easter eggs, but it was filled to the brim with callbacks to earlier events in Marvel's movies.     Continue reading at Wired

[ Wired | 2013-11-06 00:00:00 UTC ]
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Marvel Offers Digital Extras for Comic Book Fans

Next month, Marvel Comics will release a new application to add content enhanced with augmented reality to some of its comic books. Continue reading at PC World

[ PC World | 2012-03-26 00:00:00 UTC ]
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Keith Giffen, Comic Book Maverick for DC and Marvel, Dies at 70

A celebrated illustrator and writer, he brought sardonic wit to franchises like Justice League and to offbeat creations like Rocket Raccoon and Ambush Bug. Continue reading at The New York Times

[ The New York Times | 2023-10-30 20:42:24 UTC ]
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How New York Comic Con Brings the Brands to the Fans

From Oct. 11-14, more than 200,000 people made the pilgrimage to Manhattan's Javits Center for New York Comic Con, the annual gathering of fans across movies, television, comic books, anime and video games. The massive convention floor was filled with activations of all sizes from some of the... Continue reading at AdWeek

[ AdWeek | 2023-10-20 08:00:00 UTC ]
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Fans Recharge the Comics Industry at NYCC 2023

New York Comic Con held an exhausting yet exhilarating annual celebration of comics and pop culture October 12–15, where new imprints, partnerships, and plenty of dealmaking took place alongside cosplay, massive manga character balloons, and immersive activations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-17 04:00:00 UTC ]
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Why It Matters That Marvel Comics Are Becoming Penguin Classics

This month, Penguin released the three latest titles in its Penguin Classics Marvel Collection. We spoke with the series editor, Ben Saunders, and two authors who wrote forewords to the books, Jerry Craft and Rainbow Rowell, about the importance of enshrining comics in the literary canon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-20 04:00:00 UTC ]
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Comixology’s Marvel Comics app is shutting down in June

Marvel announced today that its Comixology-operated Marvel Comics app is shutting down this June. Fortunately, comic fans who bought issues in the app can access them in the company’s self-operated Marvel Unlimited app. The shutdown comes several months after layoffs at Amazon (Comixology’s... Continue reading at Engadget

[ Engadget | 2023-04-19 18:50:06 UTC ]
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How Marvel Reaches Fans of All Ages

Marvel says the key priorities of its licensed publishing team are preserving the brand’s history and expanding its presence in the education and library market, Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-30 05:00:00 UTC ]
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Move Over, Hallmark: Coca-Cola Made 3 Christmas Films as It Dives Into Entertainment

Coca-Cola is the latest major brand to branch out into entertainment, with the release of a film anthology series on Prime Video that tells stories about Christmas. The anthology is the first project from Coca-Cola's new entertainment platform, "Real Magic Presents," which will see the brand... Continue reading at AdWeek

[ AdWeek | 2022-12-08 14:42:08 UTC ]
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Fans Come Roaring Back to New York Comic Con 2022

New York Comic Con returned to the Javits Center at full strength for 2022. Held October 6-9, the event drew 200,000 attendees, according to a spokesperson for ReedPop, the show organizer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-11 04:00:00 UTC ]
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NI comic book artist's Marvel-lous dream job

Ruairí Coleman, from County Armagh, has worked on everything from Thor to Iron Man. Continue reading at BBC News

[ BBC News | 2022-09-24 05:42:24 UTC ]
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Review: Comics icon Grant Morrison's debut novel is a marvel of Oedipal camp

'Luda,' debut novel by veteran comics writer Grant Morrison, is a camp spectacular in which patriarchy is defined as a kind of magical Oedipal drag. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-09-02 15:30:56 UTC ]
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Marvel superheroes get a spiffy update. Still, I miss my old DC Comics.

Updated volumes of Spider-Man, Black Panther, Captain America and Hulk bring welcome new relevance, but there’s something missing. Continue reading at The Washington Post

[ The Washington Post | 2022-07-06 16:00:23 UTC ]
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Marvel’s 'All-Out Avengers' Series Is Coming This Fall. Here’s What Fans Should Know.

Marvel says the new comic book series will kick off with everyone's favorite A-List Avengers. Continue reading at The Huffington Post

[ The Huffington Post | 2022-04-13 22:29:27 UTC ]
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George RR Martin to team up with Marvel for new comic book series

Game Of Thrones writer says opportunity to produce comics based on his superhero series Wild Cards is a ‘privilege’George RR Martin will team up with Marvel to produce a new series of comic books, it has been announced.The Game Of Thrones writer said working with the superhero franchise titan... Continue reading at The Guardian

[ The Guardian | 2022-02-19 12:39:49 UTC ]
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How One Afro-Latina Comic Book Artist Is Changing The Marvel Universe

Natacha Bustos didn't see Black or brown characters in the comic books she read growing up. Now, she's the one creating powerful superheroes like "Moon Girl" in hopes of inspiring young girls of color. Continue reading at HuffPost

[ HuffPost | 2020-09-28 12:49:38 UTC ]
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Watchmen is by far the best adaptation of the comic – but should fans watch it?

HBO’s take on the Alan Moore and Dave Gibbons comic succeeds where all others have failed, but it is yet another DC project made without Moore’s approvalIt’s been profoundly depressing to watch Alan Moore and Dave Gibbons’s Watchmen mutate into a cottage industry for DC Entertainment. The comic... Continue reading at The Guardian

[ The Guardian | 2019-12-23 13:46:56 UTC ]
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