Coca-Cola and Marvel’s Latest Collab Uses AR to Entice Comic Fans

Coca-Cola is using augmented reality to enhance its latest collaboration with Disney, allowing consumers to unlock digital collectibles by scanning limited-edition packaging featuring illustrations of more than 30 Marvel characters. The brand introduced the campaign with a film blending live action and animation employing a 2D comic book style. The spot shows a weary comic... Continue reading at 'AdWeek'

[ AdWeek | 2024-04-08 18:05:36 UTC ]
News tagged with: #latest collab #augmented reality #latest collaboration #allowing consumers #brand introduced #animation employing #spot shows #weary comic #comic book

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Dead Reckoning, Marvel Team to Publish ‘Atlas at War’ Combat Comics

Dead Reckoning, the graphic novel imprint of the Naval Institute Press, has teamed with Marvel Comics to produce 'Atlas at War,' a hardcover collection of classic combat comics stories created by a group of now-acclaimed artists, among them Jack Kirby, Bernie Krigstein, and John Severin. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-23 04:00:00 UTC ]
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Did the Marvel Cinematic Universe Just Lose Spider-Man? Fans Reel at Sony-Disney Split

After months of negotiations, the two companies could not reach a deal for further cooperation over the comic book character. This could affect the future of the Avengers. Continue reading at The New York Times

[ The New York Times | 2019-08-21 23:10:08 UTC ]
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How Beano and Dandy artist Dudley D. Watkins made generations of comic fans roar with laughter

A Scotland-wide statue trail is celebrating the work of Dudley D. Watkins, a quiet man who became one of Britain's most important comic book artists. Continue reading at The Conversation

[ The Conversation | 2019-08-20 09:13:05 UTC ]
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Marvel is turning some of its best-known comic books into audiobooks

Marvel's interest in digital audio isn't limited to podcasts. The media giant and Dreamscape Media have reached a deal to turn dozens of better-known comic books into audiobooks, including Ultimate Spider-Man, Ultimate X-Men and Daredevil: The Man W... Continue reading at Engadget

[ Engadget | 2019-06-03 00:25:00 UTC ]
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'Captain Marvel': Will Brie Larson's superhero go higher, further, faster than comic book storyline?

Carol Danvers did not have any superpowers when she made her Marvel Comics debut, but she was always meant to be a star. She’ll soon be seen soaring on the big screen in “Captain Marvel,” out March 8, as the first female superhero to headline her own movie in the Marvel Cinematic Universe. But... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-03-07 00:00:00 UTC ]
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Marvel Comics Genius Stan Lee Turned Outcasts Into Heroes

Stan Lee, who died in November at the age of 95, turned comic books into art through his ability to empower others. Continue reading at Wired

[ Wired | 2018-12-13 00:00:00 UTC ]
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Stan Lee’s Enduring Legacy At Marvel Comics

The outpouring of tributes to the late, great comics writer, editor, and former chairman of Marvel Comics was a fitting coda to a long and influential career. And his passing is felt most intensely at the publishing house he led. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-30 00:00:00 UTC ]
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Stan Lee, legendary Marvel Comics architect, dies

Stan Lee, the creative dynamo who revolutionized the comic book and helped make billions for Hollywood by introducing human frailties in superheroes such as Spider-Man, the Fantastic Four and the... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2018-11-13 00:00:00 UTC ]
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Stan Lee, Marvel Comics Impresario, Dies at 95

The writer, editor, publisher, and former chairman of Marvel Comics, one of the most influential and best known personalities in the comics industry, has died in Hollywood. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-13 00:00:00 UTC ]
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The Best of Stan Lee’s Marvel Comic Books

From the first hundred issues of Fantastic Four to the genesis of the Incredible Hulk, these comics define some of the very best of Stan Lee's canon. Continue reading at Wired

[ Wired | 2018-11-13 00:00:00 UTC ]
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Amazing Marvel comic book covers from the Golden Age of Stan Lee

Lee created or co-created a stable of superhero characters that drove the comics industry for decades and continues to drive Hollywood profits today. To celebrate the life and work of Stan Lee, the Marvel Comics pioneer who passed away at the age of 95 today, we rounded up some classic covers... Continue reading at Fast Company

[ Fast Company | 2018-11-12 00:00:00 UTC ]
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A Record 250,000 Fans Mob New York Comic Con 2018

The return of the Harvey Awards to New York and more made big splashes at this year's New York Comic Con, which once again set a record for tickets sold. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-10 00:00:00 UTC ]
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To Promote Her Upcoming Show, This Finnish Pop Star Appeared as an AR Cartoon in a Donald Duck Comic Book

While brands have experimented with augmented reality on surfaces ranging from murals to milk cartons, a Finnish pop star is using the technology to layer herself into a comic book. To promote her sold-out show next month, Sanni, one of Finland's favorite artists, and her label Warner Music... Continue reading at AdWeek

[ AdWeek | 2018-09-21 00:00:00 UTC ]
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New Fans, New Books: Change Comes to San Diego Comic-Con 2018

Comic-Con featured the usual mobs of fans searching for movie and TV stars but the show also reflects ongoing change in the fan community, and publishers are presenting a broader selection of titles aimed at women, people of color, and the LGBTQ community. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-25 00:00:00 UTC ]
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Johnny Depp surprises fans, and Zoe Kravitz calls for Trump's impeachment at 'Fantastic Beasts' Comic-Con panel

Warner Bros.’ highly anticipated Hall H panel got off to a political start Saturday morning as the stars of the sequel to the “Harry Potter” spinoff “Fantastic Beasts: The Crimes of Grindelwald” took the stage. Onscreen in the Harry Potter universe, wizards spin extraordinary spells with the wave... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-07-22 00:00:00 UTC ]
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Marvel’s Spider-Man Widens His Web in Russia: Eksmo-AST Buys Into Comics

Some 10 publishers in Russia have licenses to produce Marvel-branded content, but the comics publisher Kofilmo is counting on the size of Eksmo-AST to help it vanquish all foes. The post Marvel’s Spider-Man Widens His Web in Russia: Eksmo-AST Buys Into Comics appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-02-09 00:00:00 UTC ]
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The comic book fan, the auction plan, and the 1.9m Lego Batman

An oversized action hero is on the hunt for a new home after being deemed too large for his current living quarters. Continue reading at Stuff

[ Stuff | 2018-01-29 00:00:00 UTC ]
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Marvel comics arrive in Hoopla's public library app

Comic books are a brilliant medium, but keeping up with the latest releases can be expensive. If you live in the US, it's worth checking out Hoopla; the service is supported by more than 1,500 public libraries, and offers free digital access to DC, I... Continue reading at Engadget

[ Engadget | 2017-12-08 00:00:00 UTC ]
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Marvel joins Madefire's digital comic book collection

Madefire's digital comic book platform is a good way to spice up stories that you may have read countless times, but its catalog has always had a conspicuous gap: namely, there were no Marvel comics. That ends today. Madefire has added Marvel to its... Continue reading at Engadget

[ Engadget | 2017-10-04 00:00:00 UTC ]
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Comic Con: Do fans want diverse characters?

Comic book fans say they welcome diverse characters, despite a Marvel boss claiming otherwise. Continue reading at BBC World

[ BBC World | 2017-08-09 00:00:00 UTC ]
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