Coca-Cola and Marvel’s Latest Collab Uses AR to Entice Comic Fans

Coca-Cola is using augmented reality to enhance its latest collaboration with Disney, allowing consumers to unlock digital collectibles by scanning limited-edition packaging featuring illustrations of more than 30 Marvel characters. The brand introduced the campaign with a film blending live action and animation employing a 2D comic book style. The spot shows a weary comic... Continue reading at 'AdWeek'

[ AdWeek | 2024-04-08 18:05:36 UTC ]
News tagged with: #latest collab #augmented reality #latest collaboration #allowing consumers #brand introduced #animation employing #spot shows #weary comic #comic book

Other Publishing stories related to: 'Coca-Cola and Marvel’s Latest Collab Uses AR to Entice Comic Fans'

New York Times Magazine Goes All Comics for Its Latest Issue

While The New York Times Magazine's New York issue is a regular, annual occurrence, the way in which editors went about it this year is a novelty. The graphic novel may be an established genre, but graphic newsmagazine, essentially what the Times has turned itself into for the issue, is less... Continue reading at AdWeek

[ AdWeek | 2017-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest issue

Marvel fires artist Ardian Syaf over religious references in X-Men comic book

Marvel sacks X-Men artist Ardian Syaf after he hid religious references in a current issue of the comic. Continue reading at BBC News

[ BBC News | 2017-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #current issue

Comic book publishers dismiss Marvel exec's comments as 'rubbish'

Comic book publishers have slammed the recent comments made by a Marvel executive who blamed the inclusion of more diverse and female characters for its declining sales as “ill-judged” and “a load of rubbish”. Continue reading at The Bookseller

[ The Bookseller | 2017-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marvel executive #female characters #declining sales

JK Rowling fan guesses latest Cormoran Strike book title

The author promised to send a signed copy to the fan when the book is published. Continue reading at BBC News

[ BBC News | 2017-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #signed copy

Goosebumps Author R.L. Stine to Write Series of Marvel's Man-Thing Comics

Stine is achieving a "lifelong dream" by writing the comics, a five-issue series that debuts in February and will feature plenty of interdimensional weirdness. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lifelong dream

Onnit releases Marvel comic inspired gym equipment

The buff physiques of Iron Man and Captain America just got a little more attainable, with the release of a line of gym equipment inspired by the comic book heroes. Continue reading at Stuff

[ Stuff | 2016-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #iron man #captain america

Filipino Superman fan undergoes 26 surgeries to look like the comic book character

Filipino man Herbert Chavez, who calls himself Superman's biggest fan, has already undergone 26 painful plastic surgery procedures to transform his Asian face into a carbon copy of his idol. Continue reading at Stuff

[ Stuff | 2016-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest fan

Television series Jessica Jones is Netflix's latest Marvel

There is a tale told in the annals of the superhero casting history books that Christopher Reeve won the role of Superman not with bold, overstated moments of Kryptonian super-strength, but with the simple act of removing his glasses. Continue reading at Stuff

[ Stuff | 2015-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tale told #simple act

Brands and Fans Flock to Biggest New York Comic Con Yet

This year's New York Comic Con featured more fans--a record 169,000 tickets were sold--more programming space, more corporate branding and more emphasis on diversity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-14 00:00:00 UTC ]
More news stories like this |

Comic-Con 2015: Fans insist Superman never goes out of style

The Zack Snyder-directed 2013 film 'Man of Steel" reintroduced comic book staple Superman to filmgoing audiences. Yet the next time ol' Supes graces the silver screen, he'll be sharing the spotlight. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #silver screen

Marvel Expands Exclusive Digital Comics Agreement With Amazon

Amazon's domination of digital comics distribution continues with Marvel's new deal to sell single issues through Kindle.Last April, Amazon took steps to own the comic book industry's digital transition by purchasing comiXology, the leading platform for buying and reading digital comics. Today... Continue reading at Fast Company

[ Fast Company | 2015-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital transition

For TV shows based on books or comics, fans are a mixed blessing

During a recent talk show chat, "Game of Thrones" actress Maisie Williams revealed she had listened to fans' online opinions when crafting her scrappy Arya Stark character, originally written as a left-handed swordswoman in George R.R. Martin's book series. "The fans are so die-hard; they're... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mixed blessing #originally written #book series

Who Will Make You Sick of Comic Book Movies, DC or Marvel?

With the abundance of comic book movies being made there’s bound to be backlash, but will it be Marvel or DC that pushes us over the edge? The post Who Will Make You Sick of Comic Book Movies, DC or Marvel? appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-03-17 00:00:00 UTC ]
More news stories like this |

Fan-made Marvel vs DC trailer's a blast

In the comic book world, Marvel and DC characters were never destined to meet ... until now. Continue reading at Stuff

[ Stuff | 2014-12-23 00:00:00 UTC ]
More news stories like this |

Create Like Nobody's Watching: How An Obscure Marvel Comic Became Disney's Next Big Hero (6)

Big Hero 6 was created when Marvel's top brass was focused on X-Men. A decade later, Disney is bringing it back to life.When it was announced last year that the first-ever Marvel property that Disney Animation was going to tackle as a feature film was Big Hero 6, there was collective... Continue reading at Fast Company

[ Fast Company | 2014-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top brass #feature film #collective head-scratching

Marvel Adds Digital Comics to Kobo Catalog

Dozens of Marvel comic book series are now available on Kobo’s digital reading platform, offering another alternative to ComiXology. The post Marvel Adds Digital Comics to Kobo Catalog appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-01 00:00:00 UTC ]
More news stories like this |

There will be a lot of Marvel and DC Comics movies in the next few years

Earlier this month, Warner Bros. announced its roadmap for DC Comics movies through 2020, and today, Marvel Studios revealed its plans as well. Basically, if you're into superhero/comic book movies, you're set for the next seven years. Need a quick... Continue reading at Engadget

[ Engadget | 2014-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #warner bros

How Comic Cons Protect And Serve The Most Rabid Fans On Earth

Cosplay is increasingly taking over comic conventions. Some say that's bad for artists, and even put cosplayers themselves at risk.When he was interviewed for Fast Company's story on his upcoming Marvel Cinematic universe course at the University of Baltimore, adjunct professor Arnold Blumberg... Continue reading at Fast Company

[ Fast Company | 2014-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fast company #amazing spider-man