It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence. All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse film with a small budget and no brand partnerships. The studio declined to discuss its marketing with Ad Age. But the "Joker” promotion stands in contrast to another of the studio’s 2019 films, “It Chapter Two,” rated R by the MPAA for “disturbing violent content and bloody images throughout.” That film counted Carl’s Jr, AT&T, Cold Stone and Shell among its promotion partners. The studio’s 2016 comic book movie release, "Suicide Squad,” a PG-13 film starring Jared Leto as its Joker, secured a partnership with Samsung and grossed $746 million globally at the box office. It's easier to market superheroes who fight for good. Superhero rollouts have leaned on splashy Super Bowl ads and big brand partnerships with companies like Geico and Coca-Cola. Even without many of the marketing tools that come standard with comic book movies, "Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October. The film won the highest prize at the Venice Film Festival last month, and there's already Oscars buzz about Joaquin Phoenix's lead performance. But some critics are saying the movie is too violent. Police have increased their presence... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-07 17:33:36 UTC ]
May the Fourth be with you as you celebrate Free Comic Book Day and pick up some of the 48 (!) free titles being offered this year. Continue reading at Book Riot
[ Book Riot | 2024-05-01 15:41:32 UTC ]
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Fanatics plans to premiere the centerpiece of its new events division with a flagship sports festival in August.The company is looking to replicate the success of New York Comic Con, the annual fan convention centered around comic book culture, in the sports sector with Fanatics Fest NYC. The... Continue reading at Crains New York
[ Crains New York | 2024-04-16 16:33:03 UTC ]
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Coca-Cola is using augmented reality to enhance its latest collaboration with Disney, allowing consumers to unlock digital collectibles by scanning limited-edition packaging featuring illustrations of more than 30 Marvel characters. The brand introduced the campaign with... Continue reading at AdWeek
[ AdWeek | 2024-04-08 18:05:36 UTC ]
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'DC: Batman,' a luxe new slipcased hardcover gathering some of the Dark Knight’s most iconic stories, is among a number of recent reprint editions employing differing printing strategies and techniques to bring classic comics stories to readers old and new. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-06 05:00:00 UTC ]
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Comic book writers and animators fear the growing impact of artificial intelligence. Continue reading at BBC World
[ BBC World | 2024-01-11 00:15:56 UTC ]
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Yep—noted art book publisher, comic book writer, and all-purpose hero Keanu Reeves is back to bless the darkest timeline with a novel. The Book of Elsewhere, which will be published by Del Rey on July 23, 2024, was co-written with China Miéville, and is set in the world of the BRZRKR comics that... Continue reading at Literrary Hub
[ Literrary Hub | 2024-01-10 15:27:59 UTC ]
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Comic book fans (and some creators) too often use nostalgia as a cudgel, but that doesn't mean it has to be the industry's kryptonite. Continue reading at Book Riot
[ Book Riot | 2023-12-12 11:30:00 UTC ]
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We love a good comic book holiday special, and these are 12 of the best to enjoy this season—and beyond. Continue reading at Book Riot
[ Book Riot | 2023-12-08 11:34:00 UTC ]
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Arkane Lyon, the developer of Deathloop, is making a game based on Marvel’s resident vampire hunter Blade. There’s a trailer, but it’s just a cinematic with no gameplay. Still, this is very exciting news as Arkane Lyon is the talented team behind Prey and the Dishonored 2. It also made the... Continue reading at Engadget
[ Engadget | 2023-12-08 03:21:48 UTC ]
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A Moncton comic book shop is selling one of the most valuable issues of Spider-Man comics out there. The Comic Hunter in Moncton is looking for $60,000 for a copy of Amazing Fantasy #15. Continue reading at CBC
[ CBC | 2023-12-03 21:53:26 UTC ]
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Absurd Ventures, the new creative studio from Rockstar Games co-founder and ex-creative director Dan Houser, has announced its first projects. As it happens, neither of them are video games, at least not yet. The first of these two new universes is called American Caper, which will debut as a... Continue reading at Engadget
[ Engadget | 2023-11-29 21:02:58 UTC ]
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Absurd Ventures, the new creative studio from Rockstar Games co-founder and ex-creative director Dan Houser, has announced its first projects. As it happens, neither of them are video games, at least not yet. The first of these two new universes is called American Caper,... Continue reading at Engadget
[ Engadget | 2023-11-29 21:02:58 UTC ]
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A semi-serious discussion of the study "She's Got Legs: Longer Legs in Female Comic Book Characters Correspond to Global Preferences." Continue reading at Book Riot
[ Book Riot | 2023-11-28 11:31:00 UTC ]
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Read on for news about the new publishing program based on popular board game Ticket to Ride, two recently released Dr. Seuss podcasts, merchandise to celebrate the 40th anniversary of the Tortall universe, a new Dick Tracy comic book series, brand extensions for Spookley the Square Pumpkin, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-28 05:00:00 UTC ]
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A celebrated illustrator and writer, he brought sardonic wit to franchises like Justice League and to offbeat creations like Rocket Raccoon and Ambush Bug. Continue reading at The New York Times
[ The New York Times | 2023-10-30 20:42:24 UTC ]
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At the Frankfurt Book Fair's comics center, German publishers see growing interest from readers and are expanding into manga and manwha. The post Frankfurt: German Comic Book Scene Grows in Partnerships appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-20 12:38:10 UTC ]
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Sometimes, comics covers do such a spectacular job that they deserve a whole book to themselves. That's where these books come in. Continue reading at Book Riot
[ Book Riot | 2023-10-13 10:30:00 UTC ]
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Equal parts Terminator, The Golden Child and The Matrix prequel, The Creator is yet another sci-fi epic about a war between humans and AI, one told by someone who just can't shut up about their time backpacking across Asia. Director Gareth Edwards clearly understands the... Continue reading at Engadget
[ Engadget | 2023-09-29 17:30:21 UTC ]
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Sony continues its mission to release first-party titles on PC, as the critically-acclaimed PS5 sequel Horizon Forbidden West is coming to Steam and the Epic Games Store early next year. The port’s being handled by Nixxes Software, a company Sony purchased back in 2021.... Continue reading at Engadget
[ Engadget | 2023-09-27 17:26:58 UTC ]
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Anger at ‘created in London’ tagline on poster of Dennis the Menace, who was made by a cartoonist in DundeeIt was, according to Scotland’s foremost comic book creator, “madness”.Mark Millar, the writer of Kick-Ass, Jupiter’s Legacy and Ultimate X-Men, was reacting to a new billboard... Continue reading at The Guardian
[ The Guardian | 2023-09-26 12:59:20 UTC ]
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