Notice more TV ads lately? You’re not imagining it. The amount of commercial time on cable TV keeps increasing as networks try to make up for shrinking audiences by stuffing more ads into every hour of television. That’s despite years of promises to cut back on ads. Last quarter, commercial time rose 1 percent, according to Michael Nathanson, an analyst at MoffettNathanson LLC. After declining in 2017, the volume of ads increased every quarter last year and expanded again in the first half of 2019, he says. Fox was the only major cable network group to lower its ads last quarter, cutting them by 2 percent, according to Nathanson’s analysis. As TV viewership declines and more consumers jump to streaming services like Netflix, media companies have only a couple of options to generate the advertising revenue that Wall Street expects: They can raise prices, run more commercials or do a little of both. “Look at the decline in ratings,” Nathanson says. “Everyone’s got pressure to make their quarterly numbers. Long-term, it’s a very bad decision, but you don’t want to miss your numbers and have your stock go down.” Media companies are adding more commercials because sponsors are more sensitive to price increases than to clutter, says Brian Wieser, global president of business intelligence at the advertising giant GroupM. And if a TV network were to cut the time allotted for commercials, it would need to boost advertising rates to make up the difference—a tough sell if... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-02 17:18:39 UTC ]
The US presidential election is in its final stretch. Before election day on November 5, Engadget is looking at where the candidates, Kamala Harris and Donald Trump, stand on the most consequential tech issues of our day. The Biden administration has been more aggressive than almost any in... Continue reading at Engadget
[ Engadget | 2024-10-29 13:30:13 UTC ]
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A global hotelier has scored a Manhattan home near where his company first put down roots.Richard Chiu, founder of the chain Warwick Hotels and Resorts, whose initial acquisition in 1980 was Midtown’s Warwick Hotel, purchased the three-bedroom condo on Columbus Circle for $17.3 million,... Continue reading at Crains New York
[ Crains New York | 2024-09-24 17:00:13 UTC ]
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Before starting his culinary career, acclaimed chef Marc Murphy wasn't sure if he would be able to find a job that he would actually be good at."I'm very dyslexic. I had a hard time staying in school," he said. "I ended up cooking because I knew I didn't have to read or write."Murphy's life in... Continue reading at Crains New York
[ Crains New York | 2024-09-03 10:03:04 UTC ]
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Insight into personality is dramatically more important than emotional intelligence. Richard Davis is an organizational psychologist and managing director at Russell Reynolds Associates. He has extensive experience advising CEOs, including those leading Fortune 100 companies. Clients include... Continue reading at Fast Company
[ Fast Company | 2024-07-20 08:00:00 UTC ]
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More than 30 years ago Annika Pergament drove up the coast, starting in Florida, in search of her first journalism job after graduate school—her trunk filled with tapes of herself as a news anchor. She landed a gig in television news just several hundred miles later."I hit every news station on... Continue reading at Crains New York
[ Crains New York | 2024-04-23 20:44:42 UTC ]
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Gerald Levin, who led Time Warner Media into a disastrous $182 billion merger with the internet provider America Online, has died at the age of 84 Continue reading at ABC News
[ ABC News | 2024-03-15 09:02:35 UTC ]
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Seeing untold promise in new technology, he was a prime mover in the creation of the cable industry, helping to transform Time Warner Cable into a giant in the field. Continue reading at The New York Times
[ The New York Times | 2023-10-19 20:03:36 UTC ]
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At Time Warner, executives saw AT&T as just a “big phone company from Texas.” At AT&T, they thought Hollywood would play by their rules. That combination led to strategic miscalculation unrivaled in recent corporate history. Continue reading at The New York Times
[ The New York Times | 2022-11-19 10:00:26 UTC ]
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It disrupted the market and has more than 200m subscribers. But with slower growth, some say Netflix must change its gameTwelve years ago Jeff Bewkes, then chief executive of Time Warner, compared Netflix to the Albanian army. “It’s a little bit like, is the Albanian army going to take over the... Continue reading at The Guardian
[ The Guardian | 2022-04-17 07:00:23 UTC ]
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Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing... Continue reading at Folio Magazine
[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
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Over the weekend, a massive merger agreement was hammered out between telecom giant AT&T and entertainment company Discovery Inc. If it receives the blessing of federal regulators, AT&T will spin off its WarnerMedia unit—which includes CNN, HBO, and other assets—into a separate company... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-05-18 12:05:33 UTC ]
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AT&T’s WarnerMedia has brought on a startup to help it get HBO Max into more places. The entertainment arm of the Dallas company has acquired Canada-based You.i TV, a provider of cross-platform development tools for television and media companies, according to a statement. Terms were not... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-12-23 22:03:09 UTC ]
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The cuts are the biggest since the surge in employees at the time of the Time Warner acquisition in 2018. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-10-26 17:04:42 UTC ]
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Gannett, the owner of USA TODAY and more than 260 other daily publications, appointed a new chief financial officer as Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-08 17:34:12 UTC ]
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AT&T’s Brian Lesser, who heads up the company’s key advertising unit, Xandr, is leaving the company, according to a new report from Reuters. Lesser felt comfortable stepping down because Xandr is in a good position and its first quarter results are expected to show significant growth, the... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-03-11 18:26:08 UTC ]
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AT&T Inc. managed something it hasn’t since 2014: An increase in spending on research and development. The Dallas telecommunications and now media company increased in investment in R&D last year by about $80 million to $1.28 billion, an increase of about 7 percent, it said in its... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-02-25 16:16:46 UTC ]
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AT&T Inc. managed something it hasn’t since 2014: An increase in spending on research and development. The Dallas telecommunications and now media company increased in investment in R&D last year by about $80 million to $1.28 billion, an increase of about 7 percent, it said in its... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-02-24 22:58:29 UTC ]
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In January 2019, Xandr and WarnerMedia headed to the Consumer Electronics Show as new collaborators, since parent company AT&T's acquisition of Time Warner had closed only a few months prior. One busy year later, company executives are planning for an even more integrated 2020. They're deep... Continue reading at AdWeek
[ AdWeek | 2020-01-09 15:00:29 UTC ]
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Audience Network, which has been on shaky ground since parent company AT&T bought Time Warner (now called WarnerMedia) in 2018, will soon be no more. AT&T said on Wednesday that it is pulling the plug on Audience Network, and will "transition" it this spring to a preview channel for HBO... Continue reading at AdWeek
[ AdWeek | 2020-01-09 00:45:55 UTC ]
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The Cartoon Network’s top executive has stepped down, joining the growing roster of former Time Warner executives departing the company following its takeover by AT&T Inc. Christina Miller, a... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-11-27 17:35:13 UTC ]
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