TV networks jam in more commercials despite vows to cut back

Notice more TV ads lately? You’re not imagining it. The amount of commercial time on cable TV keeps increasing as networks try to make up for shrinking audiences by stuffing more ads into every hour of television. That’s despite years of promises to cut back on ads. Last quarter, commercial time rose 1 percent, according to Michael Nathanson, an analyst at MoffettNathanson LLC. After declining in 2017, the volume of ads increased every quarter last year and expanded again in the first half of 2019, he says. Fox was the only major cable network group to lower its ads last quarter, cutting them by 2 percent, according to Nathanson’s analysis. As TV viewership declines and more consumers jump to streaming services like Netflix, media companies have only a couple of options to generate the advertising revenue that Wall Street expects: They can raise prices, run more commercials or do a little of both. “Look at the decline in ratings,” Nathanson says. “Everyone’s got pressure to make their quarterly numbers. Long-term, it’s a very bad decision, but you don’t want to miss your numbers and have your stock go down.” Media companies are adding more commercials because sponsors are more sensitive to price increases than to clutter, says Brian Wieser, global president of business intelligence at the advertising giant GroupM. And if a TV network were to cut the time allotted for commercials, it would need to boost advertising rates to make up the difference—a tough sell if... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-02 17:18:39 UTC ]
News tagged with: #earnings call #—bloomberg news #time warner

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Publisher Salon Grows Revenue After Cutting Resellers

Showing that publishers are better off controlling their own programmatic destiny, news publisher Salon has grown revenue after cutting off access to its inventory for the vast majority of resellers earlier this year. That increase comes that's from being able to charge more for its inventory... Continue reading at AdWeek

[ AdWeek | 2023-08-16 11:53:00 UTC ]
More news stories like this | News stories tagged with: #vast majority #news publisher


Author says the Apple TV+ 'Tetris' movie ripped off his book

The Apple TV+ film Tetris was copied from a book written years ago, according to a lawsuit filed against the tech giant and the Tetris Company. Dan Ackerman, the editor-in-chief of Gizmodo, has accused the plaintiffs of ripping off his book The Tetris Effect, which tells the history of the game... Continue reading at Engadget

[ Engadget | 2023-08-09 06:17:44 UTC ]
More news stories like this | News stories tagged with: #apple tv+ #tech giant #desist letter #major source #point home #lengthy list #real life #book written


Paramount sales beat forecasts thanks to streaming TV growth

Company also announced the sale of its Simon & Schuster publishing business to KKR & Co. for $1.62 billion. Continue reading at Advertising Age

[ Advertising Age | 2023-08-07 22:19:36 UTC ]
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In London, Schroders Backs the Business Book of the Year Award

The Financial Times is joined this year by Schroders, with added support from Nikkei, in the £30,000 Business Book of the Year award. The post In London, Schroders Backs the Business Book of the Year Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-07 20:19:16 UTC ]
More news stories like this | News stories tagged with: #business book #added support #book of the year


12 back-to-school gadgets you didn’t know you needed

Some tech purchases are no-brainers when getting ready for a fresh school year, like buying a new laptop or Chromebook. But other back-to-school products aren’t quite as obvious. They might seem purely optional—stuff you buy if you have money to throw around. But don’t be so quick to... Continue reading at PC World

[ PC World | 2023-08-04 15:00:00 UTC ]
More news stories like this | News stories tagged with: #royal pain #move frequently #special torture #lcd screens #store hundreds #decent trade- #local library #overdrive service #written word #consumer electronics #purely optional—stuff #kindle


The AirPods Pro drop back to an all-time low, plus the rest of this week's best tech deals

This week, the biggest event in tech took place in Seoul with Samsung's Unpacked showcase. Among other announcements, the company officially unveiled its latest foldable smartphone, the Galaxy Z Fold 5. It's not even available yet, but Amazon is offering a $200 gift card if you pre-order from... Continue reading at Engadget

[ Engadget | 2023-07-28 18:33:17 UTC ]
More news stories like this | News stories tagged with: #6ghz band #record low #buying advice #$100 savings #follow @engadgetdeals #kindle


10 back-to-school gadgets you didn’t know you needed

Some tech purchases are no-brainers when getting ready for a fresh school year, like buying a new laptop or Chromebook. But other back-to-school products aren’t quite as obvious. They might seem purely optional—stuff you buy if you have money to throw around. But don’t be so quick to... Continue reading at PC World

[ PC World | 2023-07-28 10:45:00 UTC ]
More news stories like this | News stories tagged with: #royal pain #move frequently #special torture #lcd screens #store hundreds #decent trade- #local library #overdrive service #written word #consumer electronics #purely optional—stuff #kindle


Exclusive: Mailchimp Owner Intuit Launches Media Network for Small Businesses

Financial services giant Intuit is launching a small business-focused media network, letting advertisers target customers across the web and tapping into a new revenue line, executives exclusively told Adweek. The venture, called SMB MediaLabs, will let advertisers target the customers of... Continue reading at AdWeek

[ AdWeek | 2023-07-24 10:13:48 UTC ]
More news stories like this | News stories tagged with: #small businesses #advertisers target #including audio #online publishers #digital media


Apple's 10.2-inch iPad drops back to $250, plus the rest of the week's best tech deals

This week's best tech deals include a couple of all-time lows on older but still worthwhile Apple gadgets, with the 9th-gen iPad on sale for $250 and the M1-powered MacBook Air available for $750. The Amazon Fire TV Stick 4K Max is a solid value for those in need of a cheap media streamer at... Continue reading at Engadget

[ Engadget | 2023-07-21 15:15:52 UTC ]
More news stories like this | News stories tagged with: #wireless earbuds #extra cost #$40 cheaper #$100 drop #follow @engadgetdeals #audiobook


After Cutting Open-Market Programmatic, Bloomberg Media Sees Efficiency Gains, Revenue Losses

On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek

[ AdWeek | 2023-07-18 11:31:59 UTC ]
More news stories like this | News stories tagged with: #user experience #privately owned


May Bookstore Sales Bounce Back

After falling in April, bookstore sales rose 6% in May over 2022, rising to $650 million from $613 million a year ago. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-18 04:00:00 UTC ]
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Streaming services are removing original TV and films. What this means for your favourite show – and our cultural heritage

As part of recent challenges, multiple services have removed TV and film from their libraries – in many cases, meaning they are gone forever, inaccessible to any fan. Continue reading at The Conversation

[ The Conversation | 2023-07-10 20:08:39 UTC ]
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USA Today is bringing back its bestseller list—with some improvements.

As most people reading this website are aware, the literary media has been in steady decline for the last two decades. So in December 2022, when USA Today announced it was putting its bestseller list “on hiatus”—internet parlance for “dead and gone forever”—most of us saw it as one more nail in... Continue reading at Literrary Hub

[ Literrary Hub | 2023-06-28 14:05:30 UTC ]
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Bookforum is back! After folding last year, the beloved lit mag is revived by the Nation

Six months after the beloved literary magazine Bookforum announced its December 2022 issue would be its last, the Nation announced its resurrection. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-06-24 00:21:58 UTC ]
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Report: Abu Dhabi’s Mubadala Backs the Hurowitz S&S Bid

Richard Hurowitz's reported bid for Simon & Schuster is said to be backed by the Abu Dhabi sovereign wealth manager Mabudala. The post Report: Abu Dhabi’s Mubadala Backs the Hurowitz S&S Bid appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-06-22 17:01:36 UTC ]
More news stories like this | News stories tagged with: #post report #abu dhabi #richard hurowitz #simon schuster


How ad platforms are inflating streaming TV performance

The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday

[ Digiday | 2023-06-20 13:41:01 UTC ]
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Amazon's Kindle falls back to $80 in e-reader sale

The season of sitting outside in the sun and reading is upon us — and, fortunately, so is a sale on Kindle e-readers. Amazon is running a deal on its adult and kids Kindles, with the original model down from $100 to $80 — a 16 percent discount. At this price, the base model is just short of its... Continue reading at Engadget

[ Engadget | 2023-06-12 10:55:39 UTC ]
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Librarians Strike Back Against Comics Bans

Comics and graphic novels are prime targets in the current battle to ban books at libraries across the country, and librarians who have championed the comics form find themselves on the front lines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-09 04:00:00 UTC ]
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Los Angeles Times announces 74 job cuts due to economic challenges

The Los Angeles Times says it is cutting 74 jobs due to economic challenges as the newspaper strives to transform itself into a digital media organization Continue reading at ABC News

[ ABC News | 2023-06-07 20:06:25 UTC ]
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The High-Risk Feat of Bringing ‘American Born Chinese’ to TV

For years, Gene Luen Yang was convinced a single character in his groundbreaking graphic novel would doom any attempt at an adaptation. What changed? Continue reading at The New York Times

[ The New York Times | 2023-05-24 09:00:29 UTC ]
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