Notice more TV ads lately? You’re not imagining it. The amount of commercial time on cable TV keeps increasing as networks try to make up for shrinking audiences by stuffing more ads into every hour of television. That’s despite years of promises to cut back on ads. Last quarter, commercial time rose 1 percent, according to Michael Nathanson, an analyst at MoffettNathanson LLC. After declining in 2017, the volume of ads increased every quarter last year and expanded again in the first half of 2019, he says. Fox was the only major cable network group to lower its ads last quarter, cutting them by 2 percent, according to Nathanson’s analysis. As TV viewership declines and more consumers jump to streaming services like Netflix, media companies have only a couple of options to generate the advertising revenue that Wall Street expects: They can raise prices, run more commercials or do a little of both. “Look at the decline in ratings,” Nathanson says. “Everyone’s got pressure to make their quarterly numbers. Long-term, it’s a very bad decision, but you don’t want to miss your numbers and have your stock go down.” Media companies are adding more commercials because sponsors are more sensitive to price increases than to clutter, says Brian Wieser, global president of business intelligence at the advertising giant GroupM. And if a TV network were to cut the time allotted for commercials, it would need to boost advertising rates to make up the difference—a tough sell if... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-02 17:18:39 UTC ]
News tagged with:
#earnings call
#—bloomberg news
#time warner
As most people reading this website are aware, the literary media has been in steady decline for the last two decades. So in December 2022, when USA Today announced it was putting its bestseller list “on hiatus”—internet parlance for “dead and gone forever”—most of us saw it as one more nail in... Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-28 14:05:30 UTC ]
More news stories like this | News stories tagged with:
#usa today
#bringing back
#bestseller list—
#people reading
#steady decline
#bestseller list
Six months after the beloved literary magazine Bookforum announced its December 2022 issue would be its last, the Nation announced its resurrection. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-06-24 00:21:58 UTC ]
More news stories like this | News stories tagged with:
#literary magazine
Richard Hurowitz's reported bid for Simon & Schuster is said to be backed by the Abu Dhabi sovereign wealth manager Mabudala. The post Report: Abu Dhabi’s Mubadala Backs the Hurowitz S&S Bid appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-06-22 17:01:36 UTC ]
More news stories like this | News stories tagged with:
#post report
#abu dhabi
#richard hurowitz
#simon schuster
The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday
[ Digiday | 2023-06-20 13:41:01 UTC ]
More news stories like this | News stories tagged with:
#ad platforms
#playing field
#samba tv
#nielsen
The season of sitting outside in the sun and reading is upon us — and, fortunately, so is a sale on Kindle e-readers. Amazon is running a deal on its adult and kids Kindles, with the original model down from $100 to $80 — a 16 percent discount. At this price, the base model is just short of its... Continue reading at Engadget
[ Engadget | 2023-06-12 10:55:39 UTC ]
More news stories like this | News stories tagged with:
#standard kindle
#base model
#300ppi display
#battery life
#good option
#buying advice
#follow @engadgetdeals
#kindle
Comics and graphic novels are prime targets in the current battle to ban books at libraries across the country, and librarians who have championed the comics form find themselves on the front lines. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-09 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#graphic novels
#ban books
#front lines
#libraries
The Los Angeles Times says it is cutting 74 jobs due to economic challenges as the newspaper strives to transform itself into a digital media organization Continue reading at ABC News
[ ABC News | 2023-06-07 20:06:25 UTC ]
More news stories like this | News stories tagged with:
#economic challenges
#digital media
For years, Gene Luen Yang was convinced a single character in his groundbreaking graphic novel would doom any attempt at an adaptation. What changed? Continue reading at The New York Times
[ The New York Times | 2023-05-24 09:00:29 UTC ]
More news stories like this | News stories tagged with:
#graphic novel
Pod Digital Media is introducing a platform to unite brands with Black and Latino influencers who double as podcast hosts. Continue reading at Advertising Age
[ Advertising Age | 2023-05-16 17:20:39 UTC ]
More news stories like this | News stories tagged with:
#podcast network
#digital media
Digital publisher and owner of Vice News and Vice TV was once valued at $6bn but has agreed sale for $225mVice, the once high-flying media startup that reached a peak valuation of nearly $6bn (£5bn), has filed for bankruptcy protection in the US as the digital publisher engineers a cut-price... Continue reading at The Guardian
[ The Guardian | 2023-05-15 09:23:50 UTC ]
More news stories like this | News stories tagged with:
#vice news
#vice tv
#bankruptcy protection
#$6bn 5bn
#digital publisher
The biggest news in tech this week came from Google's annual developer conference on Wednesday. They announced three new devices: The Pixel 7a smartphone, the Pixel Tablet and the Pixel Fold. Discounts on brand new products don't happen often, but both Amazon and Google were quick to bundle... Continue reading at Engadget
[ Engadget | 2023-05-12 15:15:04 UTC ]
More news stories like this | News stories tagged with:
#save money
#virtual assistant
#buying advice
#$100 cheaper
#follow @engadgetdeals
#ebooks
#kindle
This afternoon, at around 3PM (EST), from Columbia University in New York City, the winner of this year’s Pulitzer Prize for General Nonfiction will be announced. As well as a check for a cool $15,000 dollars (which feels a little low, tbh), the victor will gain entry to a very exclusive... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-08 14:30:42 UTC ]
More news stories like this | News stories tagged with:
#nonfiction winner
#21st century
#3pm est
#columbia university
#general nonfiction
#cool $15
#gain entry
#pulitzer prize
On Monday, at around 3PM (EST), from Columbia University in New York City, the winner of this year’s Pulitzer Prize for Fiction will be announced. As well as a check for a cool $15,000 dollars (which feels a little low, tbh), the victor (if there is to be one; see 2012) will gain entry to […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-05 14:30:48 UTC ]
More news stories like this | News stories tagged with:
#fiction winner
#21st century
#3pm est
#columbia university
#cool $15
#gain entry
#pulitzer prize
Respect and support to Wasilla, Alaska’s Black Birch Books, who’re getting a lot of online flack for announcing a drag story time in June. But despite a slew of negative, and sometimes threatening, comments and reviews, Black Birch owner Taylor Jordan is going on with the show. As she told... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-04 15:21:17 UTC ]
More news stories like this | News stories tagged with:
#sarah palin
#bookstore
We all have our favorite TV shows, and it seems every year there's a new hit series to add to our watchlist. What do these trends mean, especially to marketers? For decades, Nielsen was the place where advertisers and marketers could turn to better connect with their audiences by understanding... Continue reading at AdWeek
[ AdWeek | 2023-05-02 20:53:41 UTC ]
More news stories like this | News stories tagged with:
#tv measurement
#hit series
#nielsen
Amazon just announced the impending launch of Fire TV Channels, allowing customers access to a wide variety of “premium, free content” on Fire streaming sticks, streaming boxes, and, of course, Fire-branded televisions. The company promises there will be no forced sign-ups or fees associated... Continue reading at Engadget
[ Engadget | 2023-05-01 23:00:56 UTC ]
More news stories like this | News stories tagged with:
#tv shows
#abc news
#major boost
#home screen
#publishing partners
Two factors had an effect on the deals we saw this week: spring sales and early Mother's Day promotions. Even if you don't need a gift for a mom or it's still cold (or weirdly summery hot) where you are, you can snag a decent price on some of our recommended tech. Like our top budget robot... Continue reading at Engadget
[ Engadget | 2023-04-28 18:00:16 UTC ]
More news stories like this | News stories tagged with:
#wireless headset
#holding firm
#buying advice
#$40 savings
#follow @engadgetdeals
#ebooks
#kindle
Measurement's biggest player will not participate in the industry's latest effort to enable multiple currencies. The Joint Industry Committee (JIC)--formed earlier this year by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade... Continue reading at AdWeek
[ AdWeek | 2023-04-25 14:14:53 UTC ]
More news stories like this | News stories tagged with:
#cross-platform measurement
#latest effort
#media agencies
#streaming platforms
#nielsen
Jevon Bolden, an activist for agents and authors of color, praises religion publishers' DEI intentions, then prods them for progress. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-25 04:00:00 UTC ]
More news stories like this |
Pulitzer Prize winning digital media outlet BuzzFeed News is being shut down as part of a cost-cutting drive by its corporate parent that's shedding about 15% of its entire staff Continue reading at ABC News
[ ABC News | 2023-04-20 23:02:36 UTC ]
More news stories like this | News stories tagged with:
#buzzfeed news
#corporate parent
#digital media
#pulitzer prize