Notice more TV ads lately? You’re not imagining it. The amount of commercial time on cable TV keeps increasing as networks try to make up for shrinking audiences by stuffing more ads into every hour of television. That’s despite years of promises to cut back on ads. Last quarter, commercial time rose 1 percent, according to Michael Nathanson, an analyst at MoffettNathanson LLC. After declining in 2017, the volume of ads increased every quarter last year and expanded again in the first half of 2019, he says. Fox was the only major cable network group to lower its ads last quarter, cutting them by 2 percent, according to Nathanson’s analysis. As TV viewership declines and more consumers jump to streaming services like Netflix, media companies have only a couple of options to generate the advertising revenue that Wall Street expects: They can raise prices, run more commercials or do a little of both. “Look at the decline in ratings,” Nathanson says. “Everyone’s got pressure to make their quarterly numbers. Long-term, it’s a very bad decision, but you don’t want to miss your numbers and have your stock go down.” Media companies are adding more commercials because sponsors are more sensitive to price increases than to clutter, says Brian Wieser, global president of business intelligence at the advertising giant GroupM. And if a TV network were to cut the time allotted for commercials, it would need to boost advertising rates to make up the difference—a tough sell if... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-02 17:18:39 UTC ]
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Your TBR has just grown by leaps and bounds, thanks to the winter 2024 YA paperback releases about to hit shelves. Continue reading at Book Riot
[ Book Riot | 2024-01-08 11:33:00 UTC ]
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#hit shelves
The 2024 Golden Globes represented a return to normalcy after a year dominated by strikes in the entertainment industry. Streamers continued to get recognition for their shows, with Netflix, Hulu and Max picking up a combined 12 television awards. Max (formerly HBO Max) won the most awards,... Continue reading at Engadget
[ Engadget | 2024-01-08 10:25:14 UTC ]
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Hours before sunrise on Monday morning, United Launch Alliance’s brand spankin’ new Vulcan Centaur rocket is scheduled to make its maiden flight carrying a historic passenger: Peregrine, the first American lunar lander to be sent to the moon in over 50 years. And its mission could mark a turning... Continue reading at Engadget
[ Engadget | 2024-01-07 14:00:38 UTC ]
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In talking about my debut story collection, House Gone Quiet, with friends and family, I’ve often found myself pitching the merits of the short story form itself. Due to habit or book marketing or a lack of exposure, it’s simply the case that most fiction readers who enter a bookstore are... Continue reading at Electric Literature
[ Electric Literature | 2023-12-19 12:00:00 UTC ]
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Palestine, Eisner Award-winning cartoonist Joe Sacco’s seminal nonfiction graphic novel about Gaza, which pioneered the medium of “comics journalism” upon its publication over twenty years ago, has been rushed back into print in response to surging demand. First published across nine issues by... Continue reading at Literrary Hub
[ Literrary Hub | 2023-12-11 17:26:58 UTC ]
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The senior editor at Simon & Schuster, who acquired NBA finalist ‘Temple Folk’ after putting out a call for submissions on Instagram, wants to make the publishing industry more transparent and accessible. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-24 05:00:00 UTC ]
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Amazon started its Black Friday deals early this year, and many Amazon devices are on sale right now. We sifted through the sale and selected standout deals on Amazon Kindles, Fire TV sticks, Echo speakers, and Eero routers. There's also a bundle that combines an Amazon... Continue reading at Engadget
[ Engadget | 2023-11-17 15:30:25 UTC ]
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The former English professor says there has been a learning curve moving from academia to the publishing industry, but she feels energized by the challenges. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-27 04:00:00 UTC ]
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Scholastic Book Fairs will no longer offer a separate diverse voices book case. But they still fail to address many questions. Continue reading at Book Riot
[ Book Riot | 2023-10-25 14:12:58 UTC ]
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With debates over book bans growing more contentious, the education publishing company tried to find a happy medium that may not exist. Across the nation, it’s time for the Scholastic Book Fair. The beloved and nostalgia-triggering event, where kids go and pick out an armful of books to take... Continue reading at Fast Company
[ Fast Company | 2023-10-25 13:50:00 UTC ]
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Seeing untold promise in new technology, he was a prime mover in the creation of the cable industry, helping to transform Time Warner Cable into a giant in the field. Continue reading at The New York Times
[ The New York Times | 2023-10-19 20:03:36 UTC ]
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As the bookstore chain mounts a comeback, it’s breaking a cardinal rule of corporate branding and store design: consistency. Continue reading at The New York Times
[ The New York Times | 2023-10-17 15:29:03 UTC ]
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Sales on Amazon products continue to roll out ahead of the official start of October Prime Day on everything from Blink cameras to Kindle Scribes. The 16GB Kindle Scribe is back on sale for 22 percent off, dropping to $265 from $340. It mirrors a recent sale on the... Continue reading at Engadget
[ Engadget | 2023-10-02 14:01:15 UTC ]
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In a new memoir about her sudden rise, Cooper, who came to prominence lip-syncing Donald Trump, faces the personal and professional costs of going viral. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-02 10:00:13 UTC ]
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The VP of inclusive network sales writes about helping marketers connect with diverse audiences. Continue reading at Advertising Age
[ Advertising Age | 2023-09-22 09:46:02 UTC ]
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The former editor explains how she turned her acclaimed publishing world satire into a Hulu series, while learning to 'divide' herself from her heroine. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-09-13 19:57:43 UTC ]
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Vintage/Anchor publisher Suzanne Herz will leave Penguin Random House in December. Anchor Books will gradually be phased out, starting with its hardcover program next January, with its 16,000-strong paperback backlist slated to move over to Vintage over time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-07 04:00:00 UTC ]
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In the first half of 2023, publishers struggled to keep expenses down, with multiple companies citing higher costs as the major reason margins shrank in the first six months of 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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The British author discusses having her bestselling book adapted for an Apple TV+ series starring Brie Larson: "It's different from my vision, but it doesn't mean that it's not as good at all." Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-08-31 10:00:32 UTC ]
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Dolby has announced a new Atmos feature to pair your TV speakers with any wireless speakers you have in the room. Officially dubbed Dolby Atmos FlexConnect, the tech will appear first on 2024 TCL TVs.It’s not completely new ground: Samsung has Q-Symphony and Sony has Acoustic Center Sync, for... Continue reading at Engadget
[ Engadget | 2023-08-29 11:15:03 UTC ]
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