Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working with measurement companies such as comScore, DoubleVerify, IAS, Moat and Nielsen to develop a "new solution" for marketers that helps them better understand cross-screen campaigns and identify high-value customers. With the updates, Google said, a car manufacturer could gain insights about how YouTube ads influence various audiences across devices. According to Google, more than 50 percent of YouTube views now come from mobile, prompting the company to develop new ways for advertisers to measure across more devices. "As more viewership on YouTube shifts to mobile, we're making it easier for advertisers to deliver more relevant, useful ads across screens," YouTube product management director Diya Jolly wrote. "Now, information from activity associated with users' Google accounts (such as demographic information and past searches) may be used to influence the ads those users see on YouTube." With the updates, YouTube is expanding how advertisers can use customer data through Customer Match to reach those that have expressed interest in a store. (Customer Match was announced during Advertising Week in 2015.) While Google expands how advertisers can gain and use customer data, the company is also updating how users can control their own data across devices.... Continue reading at 'AdWeek'
[ AdWeek | 2017-01-21 00:00:00 UTC ]
It’s 1995, and I’m trying to watch a video on the internet. I entered the longest, most complex URL I’d ever seen into AOL’s web browser to view a trailer for Paul W.S. Anderson’s long-awaited film adaptation of Mortal Kombat. I found it in an issue of Electronic Gaming Monthly, tucked away in... Continue reading at Engadget
[ Engadget | 2024-03-01 17:00:14 UTC ]
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How book-loving communities on social media are helping authors break barriers to become bestsellersTalia Hibbert was rewatching a Spider-Man film and eating a meal in her living room when she received life-changing news. Her romance novel Act Your Age, Eve Brown, which she wrote at the... Continue reading at The Guardian
[ The Guardian | 2021-12-30 08:00:44 UTC ]
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This may be one of your best chances of scoring a smart speaker or e-reader before the holiday rush. Amazon is selling multiple recent Echo devices (plus a Kindle reader) at very low prices. To start, the fourth-generation Echo speaker is on sale for just $60 (usually $100), or the same as its... Continue reading at Engadget
[ Engadget | 2021-10-31 14:22:12 UTC ]
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Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing... Continue reading at Folio Magazine
[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
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On Translation Browsing a Copenhagen airport bookstore, a translator picks up a book. The journey between that impulse and his eventual translation of the memoir into English was both emotional and serendipitous. In the summer of 2016 I was passing... Continue reading at World Literature Today
[ World Literature Today | 2021-04-06 13:12:22 UTC ]
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Attention to diversity has yet to pay much heed to us, but we are the biggest minority in the world, so if space is cleared everyone stands to win As a disabled writer, it has been a little strange to watch publishers rush to put on online events during the pandemic. Authors have been... Continue reading at The Guardian
[ The Guardian | 2020-09-04 14:00:57 UTC ]
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On May 4, Pulitzer Prize administrator Dana Canedy announced this year’s winners from her living room with some technological help Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-07-02 07:00:00 UTC ]
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‘The Step-by-Step Instant Pot Cookbook,’ the debut from Pressure Luck Cooking vlogger Jeffrey Eisner, is the #1 book in the country. Plus Abby Jimenez launches ‘The Happy Ever After Playlist’ from her living room, and ornithologist David Allen Sibley explains ‘What It’s Like to Be a Bird.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
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Humiliation is a debut collection of nine stories by Paulina Flores. Each story takes place in Chile, in port cities marked by poverty, and all are tied together with the themes of disgrace, pride and shame experienced both publicly and personally by each of the richly described characters.... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-26 09:49:20 UTC ]
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Notice more TV ads lately? You’re not imagining it. The amount of commercial time on cable TV keeps increasing as networks try to make up for shrinking audiences by stuffing more ads into every hour of television. That’s despite years of promises to cut back on ads. Last quarter, commercial... Continue reading at Advertising Age
[ Advertising Age | 2019-08-02 17:18:39 UTC ]
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Marvel and its distinguished competitor will go head-to-head this fall. But rather than the brawl playing out at comic book shops, the venues will be your living room and local multiplex. Netflix has revealed that its latest Marvel superhero antihero... Continue reading at Engadget
[ Engadget | 2017-10-20 00:00:00 UTC ]
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This week’s Rundown has reports from the Digiday Publishing Summit and the trenches of Advertising Week. The post The Rundown: Publishers confront a user-experience crisis appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-27 00:00:00 UTC ]
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Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working with measurement companies such as comScore, DoubleVerify, IAS, Moat and Nielsen... Continue reading at AdWeek
[ AdWeek | 2017-01-21 00:00:00 UTC ]
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Chief marketing officers are sick of publishers making far-out claims about how great their ads perform, according to Nielsen Chief Operating Officer Steve Hasker.In what could be the line of Advertising Week, Mr. Hasker told a room full of digital marketers: "Let me give you one truth. If you... Continue reading at Advertising Age
[ Advertising Age | 2016-09-29 00:00:00 UTC ]
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Sales have risen 10%, thanks to TV adaptations and clever marketing. As four publishing houses unveil new looks, John Walsh investigates the battle for new readersImagine you have a sudden burning desire to read David Copperfield, Charles Dickens’s favourite of all his novels. Thanks to Project... Continue reading at The Guardian
[ The Guardian | 2016-09-17 00:00:00 UTC ]
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The era of the living room computer finally has its last—and maybe most important—piece: Lapboards. Razer’s Turret finally shipped in late April and today Corsair announced that its competing Lapdog ($120 on Newegg) is available for purchase.It’s been a long time coming. We’ve been seeing... Continue reading at PC World
[ PC World | 2016-05-26 00:00:00 UTC ]
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Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of... Continue reading at AdWeek
[ AdWeek | 2015-10-04 00:00:00 UTC ]
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The Interactive Advertising Bureau elevated its fight against ad blockers on Tuesday, with President-CEO Randall Rothenberg renewing what he called his "cri de coeur" against the practice and showcasing small publishers being hurt by the practice. The organization also said it was taking new... Continue reading at Advertising Age
[ Advertising Age | 2015-09-29 00:00:00 UTC ]
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Time Inc., the nation's largest magazine publisher, now generates 20% of its ad revenue through digital sales, the company said today.The company sold $73 million worth of digital ads in the first quarter, up 1% over the quarter a year earlier, Time Inc. executives told Wall Street investors as... Continue reading at Advertising Age
[ Advertising Age | 2015-05-07 00:00:00 UTC ]
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Throughout this morning’s earnings call, the thought reoccurred: Jack Griffin’s new Tribune Publishing Company is playing catch-up. Then, toward the end of the call, one a little more informative than average, the CEO said it plai ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-05 00:00:00 UTC ]
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