AT&T is acquiring ad tech platform AppNexus, with plans to integrate it into its advertising and analytics unit, the company said Monday. The move will undoubtedly shake up the current ad landscape as well as challenge the so-called duopoly of Google and Facebook.AppNexus, which has been rumoured to go public for years, mainly serves as a sell-side platform (SSP), meaning it provides publishers with software to automate ad sales in formats such as display, audio and over-the-top video. The company also works with marketers to help them buy ads, competing with outfits such as The Trade Desk and Media Math, though that portion of its business is regarded to be much smaller than the sell-side business with publishers.The news comes shortly after AT&T's $85 billion acquisition of Time Warner. Brian Lesser, CEO of AT&T's advertising and analytics unit, was previously responsible for billions in ad spending at WPP-owned GroupM, the world's largest buyer of digital media. At Cannes, Lesser made no secret of his ambitions to compete with the duopoly. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-06-25 00:00:00 UTC ]
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AT&T is acquiring ad tech platform AppNexus, with plans to integrate it into its advertising and analytics unit, the company said Monday. The move will undoubtedly shake up the current ad landscape as well as challenge the so-called duopoly of Google and Facebook.AppNexus, which has been... Continue reading at Advertising Age
[ Advertising Age | 2018-06-25 00:00:00 UTC ]
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New York Post "Media Ink" columnist Keith Kelly has a report in this morning's paper that makes a current magazineland rumor and presumptionthat Hearst will buy Rodaleseem to be nearly a done deal. Kelly writes,The Hearst board of directors meets Wednesday and is expected to approve the deal to... Continue reading at Advertising Age
[ Advertising Age | 2017-09-27 00:00:00 UTC ]
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#strategic alternatives
In September, British newspaper The Guardian was one of the first publishers to build an app designed specifically for its content to be consumed (and shared) within Facebook. The upside: The prospect of added visibility to 850 million users. The dow ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-17 00:00:00 UTC ]
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Do you have a plant-related class, garden tour or other event you’d like us to mention? Email me at [email protected] — with at least three weeks notice, please! — and we may include it later. Here’s the latest: April 4 The Pacific Rose Society’s monthly meeting features guest speaker... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-30 00:00:00 UTC ]
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In his new book, 'To Be a Jew Today: A New Guide to God, Israel, and the Jewish People,' prolific author and Harvard Law Professor Noah Feldman explores various contemporary approaches to Judaism. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-06 05:00:00 UTC ]
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Chronicling the high-heeled path to drag-queen superstardom, the new memoir also reveals a celebrity infatuated with his sense of a special destiny. Continue reading at The New York Times
[ The New York Times | 2024-03-05 10:00:18 UTC ]
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The managing director of the publishing startup describes her disruptive agenda and promises a list of "strong, game-changing voices." Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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Independent press Fly on the Wall signs the UK Publishers Association's 'Publishing Declares' effort to address the climate crises. The post England: A Fly on the Wall on the Publishers Association’s Climate Pledge appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-16 20:39:11 UTC ]
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Many of the mergers and acquisitions in the year centered on book manufacturers, but the two biggest deals both involved private equity firm KKR. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-15 05:00:00 UTC ]
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The Game Awards got it wrong this year. One of the titles nominated for Best Independent Game, Dave the Diver, was produced by Nexon, one of the largest video game studios in South Korea. No matter how hard you squint, it is not indie. Dave the Diver is an excellent pixel-art game about deep-sea... Continue reading at Engadget
[ Engadget | 2023-12-01 20:52:11 UTC ]
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With this past weekend's edition, the 'Journal' has ended running weekly bestseller lists. The paper had carried a total of seven lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-07 05:00:00 UTC ]
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Computer languages are ultimately rendered in ones and zeros, even AI programs. Though this technology is new, the concept it’s hinged on is not. Isaac Asimov’s iconic science fiction collection I, Robot, tells the story of androids created at U.S. Robots and Mechanical Men Inc. The androids... Continue reading at Fast Company
[ Fast Company | 2023-10-17 06:00:00 UTC ]
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At a GlanceExpert's Rating ProsEasy to useSupports 12 simultaneous devicesDecent for streamingConsInterface feels outdatedSmall list of available serversPricey for the features offeredOur VerdictStrongVPN doesn’t have the largest server list, nor does it offer a very extensive feature set.... Continue reading at PC World
[ PC World | 2023-09-13 14:30:00 UTC ]
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Carduff, who was named books editor at the 'Wall Street Journal' in 2017, was also a contributing editor for the Library of America Series and the publishing consultant to John Updike's literary trust. He died on August 14. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-17 04:00:00 UTC ]
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Book publisher Simon & Schuster's sale to investment firm KKR is novel in many ways, but also part of a long-term trend. History tells us to expect the unexpected. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-08-08 17:35:35 UTC ]
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As part of recent challenges, multiple services have removed TV and film from their libraries – in many cases, meaning they are gone forever, inaccessible to any fan. Continue reading at The Conversation
[ The Conversation | 2023-07-10 20:08:39 UTC ]
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Having satisfied the European Commission's antitrust requirements, Vivendi says, it's on course to acquire Lagardère and its Hachette Livre. The post In France, Vivendi’s Acquisition of Lagardère Approved appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-06-12 16:50:58 UTC ]
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After 10 months of courtship, marketing tech holding company The Brandtech Group wrapped its acquisition of Jellyfish, a digital media and marketing group with global reach that Brandtech didn’t have. Continue reading at Digiday
[ Digiday | 2023-06-01 12:01:00 UTC ]
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