AT&T is acquiring ad tech platform AppNexus, with plans to integrate it into its advertising and analytics unit, the company said Monday. The move will undoubtedly shake up the current ad landscape as well as challenge the so-called duopoly of Google and Facebook.AppNexus, which has been rumoured to go public for years, mainly serves as a sell-side platform (SSP), meaning it provides publishers with software to automate ad sales in formats such as display, audio and over-the-top video. The company also works with marketers to help them buy ads, competing with outfits such as The Trade Desk and Media Math, though that portion of its business is regarded to be much smaller than the sell-side business with publishers.The news comes shortly after AT&T's $85 billion acquisition of Time Warner. Brian Lesser, CEO of AT&T's advertising and analytics unit, was previously responsible for billions in ad spending at WPP-owned GroupM, the world's largest buyer of digital media. At Cannes, Lesser made no secret of his ambitions to compete with the duopoly. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-06-25 00:00:00 UTC ]
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After 10 months of courtship, marketing tech holding company The Brandtech Group wrapped its acquisition of Jellyfish, a digital media and marketing group with global reach that Brandtech didn’t have. Continue reading at Digiday
[ Digiday | 2023-06-01 12:01:00 UTC ]
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Illustration by Krishna Bala Shenoi. Talk Easy with Sam Fragoso is a weekly series of intimate conversations with artists, authors, and politicians. It’s a podcast where people sound like people. New episodes air every Sunday, distributed by Pushkin Industries. * Live from On Air Fest in... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-02 08:54:53 UTC ]
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By Dr Oliver Tearle (Loughborough University) ‘Lottery in June, corn be heavy soon.’ This line is a quotation from one of the most disturbing short stories of the entire twentieth century; but what does it mean? Shirley Jackson’s ‘The Lottery’, published in the New Yorker in 1948, has been read […] Continue reading at Interesting Literature
[ Interesting Literature | 2023-04-25 17:00:58 UTC ]
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The publishing party for my first book was held in the bookstore I used to work at. My book was piled on the table. People with flowers, people with cups of wine, people who didn’t understand Icelandic all filled the store. I felt like it was my birthday. Ten days earlier, I’d been awarded the […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-19 08:52:49 UTC ]
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OpenAI unveiled GPT-4 today, its next-gen large language model that is the technical foundation for both ChatGPT and Microsoft’s Bing AI chatbots. It’s a profound upgrade, potentially opening the door for major advances in both the capabilities and features of today’s AI... Continue reading at PC World
[ PC World | 2023-03-14 19:29:22 UTC ]
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Soon after “The Midnight Library” became a best seller, the British author learned something about himself. Continue reading at The New York Times
[ The New York Times | 2023-01-05 10:00:17 UTC ]
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While big deals dominated publishing acquisition activity in 2021—led by Clarivate’s buying ProQuest for $5.3 billion—acquisitions in 2022 were more a mix of private equity and niche purchases. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-30 05:00:00 UTC ]
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News Corp said that Emma Tucker, a longtime editor in London, would replace Matt Murray, who has led the news organization for four years. Continue reading at The New York Times
[ The New York Times | 2022-12-12 22:10:23 UTC ]
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The classic Marvel comic book anti-hero is known for ultra-violence and vigilante justice: why is he so appealing to law enforcement? Continue reading at The Conversation
[ The Conversation | 2022-12-06 03:38:55 UTC ]
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Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub
[ Literrary Hub | 2022-11-28 09:52:10 UTC ]
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In the United States, Judge Pan rules against the merger of trade book publishers Penguin Random House and Simon & Schuster. The post Court Blocks PRH-Simon & Schuster Acquisition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-01 02:36:58 UTC ]
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Lulu Cheng Meservey will resign from the board and become executive vice president of corporate affairs and chief communications officer. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-10-06 21:51:31 UTC ]
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How this little-remembered "robber baron" shorted stock, collected railroads, caused a financial panic -- and amassed a fortune. Continue reading at The Washington Post
[ The Washington Post | 2022-09-16 10:00:15 UTC ]
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Whatever price artists get from their initial sale is, currently, all the money they'll ever receive from their art — though that could change if the federal government reforms Canada's copyright law to give artists a cut of resales. Continue reading at CBC
[ CBC | 2022-09-10 08:00:00 UTC ]
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Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-07 08:52:00 UTC ]
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Wang is set to appear in conversation with Crystal Chen of the New York Public Library. The live stream is set for Tuesday, September 6 at 1 PM ET. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-29 04:00:00 UTC ]
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A survey released by the Association of American Literary Agents has found that 87% of respondents oppose the acquisition of Simon & Schuster by Penguin Random House, citing, among their chief concerns, that the deal would result in “less competition” for titles and “lower advances.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-17 04:00:00 UTC ]
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Marine veteran Elliot Ackerman, who helped evacuate Afghans, reflects on the war's flawed decisions, moments of kindness and "disastrous" end. Continue reading at The Washington Post
[ The Washington Post | 2022-08-12 10:00:04 UTC ]
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The United States' Department of Justice is suing to block the Penguin Random House-Simon & Schuster merger deal struck in late 2020. The post The PRH-S&S Acquisition Case Goes to Court appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-01 13:55:05 UTC ]
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James Bridle argues that we must be open to a “more-than-human world,” in which people aren't separated from nature. Continue reading at The Washington Post
[ The Washington Post | 2022-07-22 12:00:17 UTC ]
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