Whose ad spending is up? The big FANG theory

When it comes to ad spending, the FANG gang has developed some serious teeth. For the first time, all four FANG companies—Facebook, Amazon, Netflix and Google parent Alphabet—rank among the top 100 spenders in Ad Age Leading National Advertisers 2019. FANG—Wall Street lingo for these internet stocks—is helping drive ad spending growth as the companies ratchet up advertising to build brands and protect their reputations. Among the nation’s 100 biggest advertisers, 65 companies, including FANG, increased U.S. ad spending in 2018. FANG accounted for nearly 30 percent of the spending increase, according to data from the Ad Age Leading National Advertisers report, released online and as a downloadable Fact Pack. Facebook’s 2018 estimated U.S. ad spending soared 236 percent to $475 million, the highest growth rate among the top 100 advertisers. Netflix’s U.S. spending last year rocketed 70 percent to $1 billion, the second-highest growth. Amazon’s estimated U.S. advertising and promotion spending jumped 32 percent to $4.5 billion. That made Amazon the nation’s third-largest ad spender behind Comcast Corp. and AT&T. Alphabet’s estimated U.S. advertising and promotion spending increased 23 percent to $3 billion. FANG’s overall U.S. spending surged 37 percent, according to Ad Age Datacenter’s analysis. U.S. spending overall for the top 100 advertisers rose 4.5 percent in 2018. Extract FANG, and spending for the remaining 96 advertisers increased only 2.8... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-25 07:00:00 UTC ]

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BuzzFeed Is Shedding Assets. Now It Should Go Private, Experts Say

The digital media company BuzzFeed successfully sold its food property, First We Feast, to a consortium of investors Thursday morning for $82.5 million, effectively solving the short-term financial crunch that it had been facing. But the spin-off still leaves BuzzFeed... Continue reading at AdWeek

[ AdWeek | 2024-12-12 20:17:14 UTC ]
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Condé Nast Culls Its C-Suite in Fresh Round of Layoffs

The digital media company Conde Nast laid off a number of its top executives, along with key events, social media, and editorial staff, in a targeted round of cuts Thursday evening, according to interviews with four current and former staff. A representative for the... Continue reading at AdWeek

[ AdWeek | 2024-12-05 23:23:59 UTC ]
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BuzzFeed Is Facing a $124 Million Debt Crisis

The digital media company BuzzFeed Inc., which owns BuzzFeed, HuffPost, and the properties Tasty and First We Feast, is facing a potential $124 million debt crisis related to funds it raised in June 2021 to finance its acquisition of Complex Media. According to the... Continue reading at AdWeek

[ AdWeek | 2024-12-04 11:00:00 UTC ]
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USF researchers begin landmark 25-year lifespan study on the effects of digital media use

A new study led by a USF St. Petersburg researcher will track youth through 2050 to assess the long-term impacts of digital media use. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2024-11-25 13:47:11 UTC ]
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Guardian Australia wins Walkley innovation award for Gaza interactive

Story showcasing text messages between Palestinian friends at start of Israel-Gaza war claims gong at 69th annual awardsGuardian Australia has claimed an award for innovation at the 69th annual Walkley awards for excellence in journalism.At the awards evening in Sydney on Tuesday, a team of... Continue reading at The Guardian

[ The Guardian | 2024-11-19 11:16:40 UTC ]
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OpenAI Is Paying Dotdash Meredith At Least $16 Million to License Its Content

The artificial intelligence firm OpenAI is paying the digital media company Dotdash Meredith a minimum of around $16 million per year to license its content, according to public financial documents from IAC, the parent company of Dotdash Meredith. The figure is a minimum... Continue reading at AdWeek

[ AdWeek | 2024-11-18 09:18:13 UTC ]
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Election 2024: How will the candidates regulate big tech?

The US presidential election is in its final stretch. Before election day on November 5, Engadget is looking at where the candidates, Kamala Harris and Donald Trump, stand on the most consequential tech issues of our day. The Biden administration has been more aggressive than almost any in... Continue reading at Engadget

[ Engadget | 2024-10-29 13:30:13 UTC ]
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RFR falls 90 days behind on mortgage at Union Square tower

RFR Holding is more than 90 days delinquent on the mortgage for 90 Fifth Ave., according to Fitch Ratings, the latest sign of mounting strain for the developer fighting eviction from the Chrysler Building.The 140,000 square-foot building at the corner of West 14th Street is a small part of RFR’s... Continue reading at Crains New York

[ Crains New York | 2024-10-25 17:48:58 UTC ]
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Remezcla and The NFL Partner to Boost the League’s Hispanic Reach

The digital media firm Remezcla Media Group partnered with the National Football League Wednesday in a bid to help the league grow its Hispanic fan base and sponsorship offerings. The tie-up is the latest in a series of efforts from the NFL to expand its viewership by... Continue reading at AdWeek

[ AdWeek | 2024-10-23 12:00:00 UTC ]
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It’s time Australia called in the big guns on the social media firms. Our democracy is at risk | Belinda Barnet

Meta has made it very clear to Australians that they do not value our journalism or our public interest mediaThe joint select committee on social media and Australian society tabled their interim report on Monday, recommending that the government explore alternative revenue mechanisms to... Continue reading at The Guardian

[ The Guardian | 2024-10-22 04:53:35 UTC ]
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G/O Media Is Suing Paste Media 1 Year After Selling It Jezebel

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[ AdWeek | 2024-10-14 11:55:00 UTC ]
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G/O Media Is Suing Paste Media a Year After Selling It Jezebel

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[ AdWeek | 2024-10-11 18:17:58 UTC ]
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Why Vox Media Is Selling Its Podcasts as Multichannel Franchises

The digital media company Vox Media signed the YouTube creator Kenny Beecham to its podcast network Friday, part of a broader strategy from the company as it seeks to position its podcast portfolio as a multichannel offering that goes beyond audio. "As video has become a... Continue reading at AdWeek

[ AdWeek | 2024-10-11 13:47:00 UTC ]
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Guardian Australia scores eight Walkley award nominations for excellence in journalism

Online publication takes out two out of three nominations for digital media innovation, including interactive based around messages between friends in Gaza and US Follow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastGuardian Australia... Continue reading at The Guardian

[ The Guardian | 2024-10-10 06:09:24 UTC ]
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Why Whoopi Goldberg Helped Launch Family-Friendly Streaming Service BLKFam

Despite the entertainment industry having more streaming services than ever, Whoopi Goldberg and digital media veteran Larry Adams thought something was missing. That's where BLKFam comes in. Founded by Adams, BLKFam is a free, Black-owned, advertising-based... Continue reading at AdWeek

[ AdWeek | 2024-10-01 13:28:38 UTC ]
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Warwick Hotels honcho snaps up a condo by Central Park

A global hotelier has scored a Manhattan home near where his company first put down roots.Richard Chiu, founder of the chain Warwick Hotels and Resorts, whose initial acquisition in 1980 was Midtown’s Warwick Hotel, purchased the three-bedroom condo on Columbus Circle for $17.3 million,... Continue reading at Crains New York

[ Crains New York | 2024-09-24 17:00:13 UTC ]
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Vice Debuts a Subscription Product and Relaunches Its Print Magazine

The digital media company Vice relaunched its print magazine and debuted its first subscription product on Tuesday, part of a broader renaissance of the publisher following its May 2023 bankruptcy filing. The revival is the byproduct of a joint venture between Vice Media... Continue reading at AdWeek

[ AdWeek | 2024-09-24 13:00:00 UTC ]
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DOJ vs. Google: Can the digital media industry learn from the last 15 years?

Can the industry save itself from short-term thinking, even if Google is dealt a blackened eye, or bloodied nose during a raft of government tussles? Continue reading at Digiday

[ Digiday | 2024-09-20 04:01:00 UTC ]
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