AT&T is acquiring ad tech platform AppNexus, with plans to integrate it into its advertising and analytics unit, the company said Monday. The move will undoubtedly shake up the current ad landscape as well as challenge the so-called duopoly of Google and Facebook.AppNexus, which has been rumoured to go public for years, mainly serves as a sell-side platform (SSP), meaning it provides publishers with software to automate ad sales in formats such as display, audio and over-the-top video. The company also works with marketers to help them buy ads, competing with outfits such as The Trade Desk and Media Math, though that portion of its business is regarded to be much smaller than the sell-side business with publishers.The news comes shortly after AT&T's $85 billion acquisition of Time Warner. Brian Lesser, CEO of AT&T's advertising and analytics unit, was previously responsible for billions in ad spending at WPP-owned GroupM, the world's largest buyer of digital media. At Cannes, Lesser made no secret of his ambitions to compete with the duopoly. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-06-25 00:00:00 UTC ]
AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of... Continue reading at Advertising Age
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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[caption id="attachment_160093" align="alignright" width="150"] Jon Werther[/caption] National Media Group president Jon Werther is out at Meredith Corp. after seven years with the company, effective immediately. In a statement from president and CEO Tom Harty, he said that there aren’t any... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-12 20:33:28 UTC ]
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From the day in 2016 when AT&T announced its $85.4-billion merger with Time Warner, through three years of antitrust wrangling over the deal, the big telecommunications company promised that it would mean lower prices and more choices for consumers. Now AT&T has a message for everyone... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-19 00:00:00 UTC ]
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When AT&T announced in August that it had acquired the rights to a pay-per-view golf duel between Tiger Woods and Phil Mickelson on Thanksgiving weekend, its rechristened entertainment divisionWarnerMediafaced a challenge: how to create a golf event that would appeal beyond the sport's... Continue reading at Advertising Age
[ Advertising Age | 2018-11-21 00:00:00 UTC ]
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AT&T is acquiring ad tech platform AppNexus, with plans to integrate it into its advertising and analytics unit, the company said Monday. The move will undoubtedly shake up the current ad landscape as well as challenge the so-called duopoly of Google and Facebook.AppNexus, which has been... Continue reading at Advertising Age
[ Advertising Age | 2018-06-25 00:00:00 UTC ]
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Time Warner Inc. is no more. Late Thursday, AT&T Inc. announced that it completed its $85-billion acquisition of Time Warner Inc., just two days after a federal judge in Washington gave the deal the green light. AT&T wasted little time consolidating its hard-fought prize — a blockbuster... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-15 00:00:00 UTC ]
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The government on Monday made its final plea to a federal judge to block AT&T Inc.’s $85.4-billion purchase of Time Warner Inc. or order it significantly scaled back, arguing that the combined company would be so powerful it would hinder competition and raise pay TV prices for consumers.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-30 00:00:00 UTC ]
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Time Warner Inc.’s chief executive testified Wednesday that the government’s assertions that AT&T Inc. wanted to buy the company to use its programming as leverage over distributors “makes no sense” because it would limit viewership. “I think it’s ridiculous. It’s not how this works,” Jeff... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-18 00:00:00 UTC ]
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Citizens of Lilliput, unite! We must subdue the evil Gulliverer, Zuckerberg!Variety's just-released cover story doesn't exactly say that, but that's the subtext of the trade magazine's "Gulliver's Travels"-inspired cover illustration (above right). In his piece headlined "Facebook Under Fire:... Continue reading at Advertising Age
[ Advertising Age | 2018-04-03 00:00:00 UTC ]
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The biggest U.S. antitrust case of this century kicked into high gear on Thursday as a government lawyer warned that AT&T Inc. wants to buy media giant Time Warner Inc. to “weaponize” its must-have content — a move that would raise prices for consumers and hinder innovation. “Time Warner... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-23 00:00:00 UTC ]
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The U.S. Department of Justice has sued to block AT&T’s proposed $85-billion purchase of Time Warner Inc. — one of the largest media mergers in American history — arguing that a bulked-up AT&T would stifle competition and lead to higher prices for consumers. “This merger would greatly... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-21 00:00:00 UTC ]
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AT&T’s proposed $85-billion purchase of Time Warner Inc., which owns CNN, HBO and Warner Bros. studios, is encountering resistance from the U.S. Department of Justice. For months, the Dallas telecommunications giant has been confidently predicting that it would finalize the takeover of Time... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-09 00:00:00 UTC ]
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Telecommunications giant AT&T has secured the blessing of Brazilian regulators for its $85-billion takeover of Time Warner Inc., moving the blockbuster deal closer to the finish line. The Dallas phone company on Wednesday said Brazil’s antitrust authority, the Conselho Administrativo de... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-10-19 00:00:00 UTC ]
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AT&T Chief Executive Randall Stephenson indicated that President Trump’s tensions with CNN should not factor into the federal government’s blessing of AT&T’s proposed $85-billion purchase of Time Warner Inc., which owns the cable news network. “I don’t know what the relevance is of CNN... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-10-05 00:00:00 UTC ]
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Hispanics account for almost half of annual U.S. population growth, largely through U.S. births rather than immigration (25.8% of kids aged 9 and under are Hispanic). Totaling 57.5 million people, Hispanics are 17.8% of the U.S. population and growing.That's some of the key information in Ad... Continue reading at Advertising Age
[ Advertising Age | 2017-08-28 00:00:00 UTC ]
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Mashable is exploring strategic options including the sale of all or part of the online media company, according to people with knowledge of the matter.Mashable, founded in 2005, may draw interest from buyers in Europe and the U.S., said one of the people, who asked not to be identified... Continue reading at Advertising Age
[ Advertising Age | 2017-08-16 00:00:00 UTC ]
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Media ownership is being overhauled as companies try to figure out their place in a world where 85 percent of digital dollars are going to two companies: Facebook and Google. The platform giants' dominance were factors in AT&T's $85 billion bid for Time Warner and other mega deals that were... Continue reading at Digiday
[ Digiday | 2016-12-28 00:00:00 UTC ]
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Shares of AT&T Inc. and Time Warner Inc. were down Monday as investors didn’t appear thrilled by the proposed mega-merger announced over the weekend. In response to the $84.5-billion deal, Moody’s Investor Service said Monday it had placed AT&T’s credit rating on review for a possible... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-10-25 00:00:00 UTC ]
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Republican presidential nominee Donald Trump said Saturday that his administration would seek to block a massive media merger between AT&T and Time Warner Inc. if he is elected president. The deal, which appears to be imminent, would turn telephone giant AT&T, a company already valued at... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-10-22 00:00:00 UTC ]
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