When AT&T announced in August that it had acquired the rights to a pay-per-view golf duel between Tiger Woods and Phil Mickelson on Thanksgiving weekend, its rechristened entertainment divisionWarnerMediafaced a challenge: how to create a golf event that would appeal beyond the sport's traditional followers."We have an obligation to the hardcore fan and the casual fan," said Craig Barry, chief content officer at Turner Sports, who oversaw the production. The goal, he said in an interview, was to find an inoffensive way to appeal to both.Easier said than done. Golf viewers are the oldest demographic of any major U.S. sport, with an average age of 64 for PGA Tour events, according to research published last year in Sport Business Journal. But retirement-age duffers aren't the main prize for AT&T, which is using the match to flex new media muscles following its $85 billion purchase of Time Warner. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-11-21 00:00:00 UTC ]
News tagged with:
#turner sports
#average age
#research published
#main prize
#time warner
When AT&T announced in August that it had acquired the rights to a pay-per-view golf duel between Tiger Woods and Phil Mickelson on Thanksgiving weekend, its rechristened entertainment divisionWarnerMediafaced a challenge: how to create a golf event that would appeal beyond the sport's... Continue reading at Advertising Age
[ Advertising Age | 2018-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#turner sports
#average age
#research published
#main prize
#time warner
Time Inc. spins SI Swimsuit into its own division, 1105 Media's new ABM platform receives a nod, and more... The post Trump Takes a Swing at Golf Magazine | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-03 00:00:00 UTC ]
More news stories like this |
The University of Wales Press, which is gearing up to toast its centenary in 2022, has two titles celebrating the landmark and plans to launch a ‘start-up’ from within its operations. Continue reading at The Bookseller
[ The Bookseller | 2021-11-26 05:37:28 UTC ]
More news stories like this | News stories tagged with:
#ambitious plans
#wales press
Quercus will publish Al Murray's look at 20th-century British history, The Last 100 Years (Give or Take) And All That. Continue reading at The Bookseller
[ The Bookseller | 2020-09-13 18:04:25 UTC ]
More news stories like this | News stories tagged with:
#20th century
Avon has signed two books from debut author Louise Sharland following a competition with the Big Issue to find a new crime writing voice. Continue reading at The Bookseller
[ The Bookseller | 2020-07-08 04:45:22 UTC ]
More news stories like this | News stories tagged with:
#avon takes
#debut author
Scholastic cited a host of factors for a 55% decline in operating income in the fiscal year ended May 31, 2019. Revenue rose 2% in the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-26 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#big hit
#operating income
#scholastic
At the Association of American Publishers' annual meeting held June 3, two speakers called for the power of the huge technology companies to be regulated. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-04 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#big tech
#american publishers
The Matchbook Classics series by Fourth Estate brings 10 of its noted fiction titles under the same branding—and contained in a matchbox, with an unusual method of construction. Continue reading at The Bookseller
[ The Bookseller | 2019-04-16 00:00:00 UTC ]
More news stories like this |
Penguin Random House chair Gail Rebuck has said that she and other UK bosses for parent company Bertelsmann are "unanimous" in wanting to stay inside the European Union, because leaving "it is too big a risk to take". Continue reading at The Bookseller
[ The Bookseller | 2016-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#european union
Jennifer Weiner is widely known to adult readers for her bestselling women-centric novels (Good in Bed; Who Do You Love), her columns for the New York Times Op-Ed pages and Sunday Review, and her humorous Twitter feed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big step
#middle grade
#jennifer weiner
#adult readers
Kim Kardashian may be the queen of selfies, with a best-selling book to prove it, but she's not the first over-sharing, narcissistic reality show star. That dubious title would go to the Bellacourts of the upcoming Comedy Central series Another Period. They're the debauched, filthy-rich... Continue reading at AdWeek
[ AdWeek | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#modern technology
#gilded age
Samsung and Barnes & Noble unveiled a new 10.1-inch Samsung Galaxy Tab 4 NOOK yesterday. Early word from the tech press on the $300 tablet was mixed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#taking stock
‘Maman & Me’ author Roya Shariat talks about writing her cookbook while overseeing social impact and partnerships at Glossier. From the time she sat down with Glossier founder Emily Weiss for a job interview, Roya Shariat told anyone who would listen that her dream was to write a cookbook.... Continue reading at Fast Company
[ Fast Company | 2023-10-25 18:15:00 UTC ]
More news stories like this | News stories tagged with:
#big job
#job interview
#social impact
#fast company
#cookbook
As the cofounder of BookXcess and Big Bad Wolf, Andrew Yap is the most powerful bookseller you likely don’t know. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-30 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#big plans
#bookseller
Quantum cosmologist Laura Mersini-Houghton winds back the clock to ponder the origin of our universe's origin. Continue reading at The Washington Post
[ The Washington Post | 2022-08-05 10:00:13 UTC ]
More news stories like this | News stories tagged with:
#big bang
Amy Argetsinger traces the path to the crown, as well as the contest’s evolution. Continue reading at The Washington Post
[ The Washington Post | 2021-09-10 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#big hair
#big dreams
The easing of lockdowns and strong increases in digital sales led to double-digit sales gains for four trade publishers that reported financial results for the quarter ended September 30 over the same period in 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#strong increases
#trade publishers
Although serial entrepreneur Rufus Griscom has a background in books, he had no intention of getting into the book business when he launched a new venture, Heleo, in 2015. With the Next Big Idea Club, that's changed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big thing
#book business
The all-seeing Amazon, Google, and Facebook have every incentive to help the national security state undermine privacy, free speech, and democracy. We’ve read this book before. Continue reading at Wired
[ Wired | 2019-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big brother
#free speech
#ve read
With Google under pressure to clamp down on YouTube conspiracies and low-quality clickbait, the search giant is launching a major new effort aimed at strengthening its relationship with news publishers–and perhaps keeping them from going under. At an event in New York today, the company... Continue reading at Fast Company
[ Fast Company | 2018-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#search giant
#news publishers
#company announced
#digital age