When AT&T announced in August that it had acquired the rights to a pay-per-view golf duel between Tiger Woods and Phil Mickelson on Thanksgiving weekend, its rechristened entertainment divisionWarnerMediafaced a challenge: how to create a golf event that would appeal beyond the sport's traditional followers."We have an obligation to the hardcore fan and the casual fan," said Craig Barry, chief content officer at Turner Sports, who oversaw the production. The goal, he said in an interview, was to find an inoffensive way to appeal to both.Easier said than done. Golf viewers are the oldest demographic of any major U.S. sport, with an average age of 64 for PGA Tour events, according to research published last year in Sport Business Journal. But retirement-age duffers aren't the main prize for AT&T, which is using the match to flex new media muscles following its $85 billion purchase of Time Warner. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-11-21 00:00:00 UTC ]
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Netflix is getting the band back together with Scott Pilgrim Takes Off, an anime adaptation of the Scott Pilgrim graphic novel series. The company has dropped the first teaser for the eight-episode show, which centers around the titular character and his attempt to win a battle of the bands... Continue reading at Engadget
[ Engadget | 2023-08-16 14:23:55 UTC ]
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Comics source storytelling inspiration from all manner of media—video game–based graphic novels are a growing trend, but there have also been recent adaptations from such unexpected originals as a suppressed WWII opera and a 1980s cult classic film. These media tie-ins promise a timely remix in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
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Amazon Prime Day came and went in July, but Amazon’s not done with its membership-only sales events for 2023. The company just announced that it will hold another Prime Day of sorts in October, potentially mirroring what it did at the same time last year. This year’s event is dubbed “Prime Big... Continue reading at Engadget
[ Engadget | 2023-08-08 19:00:44 UTC ]
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In a July 28 ruling, federal judge Brian Morris found sufficient evidence to grant a temporary restraining order blocking the law so that Montana Pride, which began on July 30 and will run through August 6, can proceed without legal risk. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-31 04:00:00 UTC ]
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Unit sales of print books fell 6.1% last week. All six major categories had declines. In the year's strongest segment, adult fiction, sales couldn't keep pace with last year, when 'Where the Crawdads Sing' sold more than 123,000 copies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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In 2009, two bookshops a week were closing in the UK and the days of physical books seemed numbered. Now, indie stores are booming. What explains the turnaround – and can it be sustained?When Sarah Mullen was asked to set up a children’s book festival in a leafy suburb of Birmingham in 2012, she... Continue reading at The Guardian
[ The Guardian | 2023-07-27 09:00:32 UTC ]
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Being sustainable is more than just a company-wide initiative at C&C Offset, says deputy general manager Francis Ho. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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Stories Are All about Taking up Space: A Conversation with Ekemini Pius, by Darlington Chibueze Anuonye Interviews [email protected] Thu, 07/20/2023 - 15:08 Photo by Offlong EkpenyongThe first week of July, the Caine Prize for African Writing... Continue reading at World Literature Today
[ World Literature Today | 2023-07-20 20:08:39 UTC ]
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We talk to Samuel Ross about the new Beats Studio Pro. It’s the first update to the Beats Studio line since 2017. I’m holding the box for Beats Studio3 headphones. They were released in 2017—in other words, a lifetime ago. The box is nothing short of peak packaging, with a hefty fiberboard... Continue reading at Fast Company
[ Fast Company | 2023-07-19 10:00:00 UTC ]
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I was surprised to read this morning that Milan Kundera, the eminent Czech novelist best known for The Unbearable Lightness of Being, died yesterday at the age of 94. Mainly because I thought he was already dead. For a generation of literary types (Gen X in particular), Kundera was the cool,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-07-12 15:34:43 UTC ]
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The company claims to reach “over half” of adults across 146 UK towns and cities. Continue reading at Media Week
[ Media Week | 2023-07-12 08:53:16 UTC ]
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The tech industry is reeling from the combination of a rough economy, the COVID-19 pandemic and some obvious business missteps. And while that led to job cuts in 2022, the headcount reductions have unfortunately ramped up in 2023. It can be tough to keep track of these moves, so we’ve compiled... Continue reading at Engadget
[ Engadget | 2023-06-29 15:28:56 UTC ]
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Nearly half of eligible employees have accepted a voluntary separation offer made by the company; to qualify, employees must be at least 60 years old and have been at the company for at least 15 years. Meanwhile, former CEO Markus Dohle has joined the board of Indigo Books & Music though he... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-29 04:00:00 UTC ]
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Welcome to Day Four of Ad Age’s Cannes Today newsletter. Reading online and want it delivered straight to your inbox? Sign up here. For real-time updates, follow our live blog. And see all our coverage here. Click here for a recap of Day Three. AI overload As everyone knows, unless you are... Continue reading at Advertising Age
[ Advertising Age | 2023-06-22 19:48:12 UTC ]
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The problem with studying the universe around us is that it is simply too big. The stars overhead remain too far away to interact with directly, so we are relegated to testing our theories on the formation of the galaxies based on observable data. Simulating these celestial bodies on computers... Continue reading at Engadget
[ Engadget | 2023-06-18 15:30:05 UTC ]
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Patricia J. Murphy, author of the picture book ‘Mama, Look!’ and dozens of other titles, explores how spirituality can help with difficult emotions in a new children’s book, ‘God is Everywhere: Wise Words for Little Ones.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-06 04:00:00 UTC ]
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Over the past three years, the Dutton/Plume imprint, founded by actor and stand-up comedian Phoebe Robinson, has become a home for “strong voices, unique points of view, and undeniable talent." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
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When the Next Big Idea Club launched in 2018, the centerpiece of its offerings was a box subscription. It still offers that service, but has company has shifted gears, now operating as an “audio-first company.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
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Toronto Star books editor Deborah Dundas says that even though class divisions exist in Canada, we don't talk about them openly. Continue reading at CBC
[ CBC | 2023-05-27 08:00:00 UTC ]
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Meet the authors behind some of the adult, children’s, and graphic titles on PW’s radar. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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