When AT&T announced in August that it had acquired the rights to a pay-per-view golf duel between Tiger Woods and Phil Mickelson on Thanksgiving weekend, its rechristened entertainment divisionWarnerMediafaced a challenge: how to create a golf event that would appeal beyond the sport's traditional followers."We have an obligation to the hardcore fan and the casual fan," said Craig Barry, chief content officer at Turner Sports, who oversaw the production. The goal, he said in an interview, was to find an inoffensive way to appeal to both.Easier said than done. Golf viewers are the oldest demographic of any major U.S. sport, with an average age of 64 for PGA Tour events, according to research published last year in Sport Business Journal. But retirement-age duffers aren't the main prize for AT&T, which is using the match to flex new media muscles following its $85 billion purchase of Time Warner. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-11-21 00:00:00 UTC ]
News tagged with:
#turner sports
#average age
#research published
#main prize
#time warner
Author–illustrator Vashti Harrison happened to be in Miami to celebrate her father's 89th birthday when—at 9:30 p.m., while sorting laundry—she received the news of her Caldecott win for 'Big.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-23 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#vashti harrison
In 2023, the major publishers maintained their grip on the bestseller lists, but indies scored some notable successes, with Entangled, Kensington, and Sourcebooks among those making inroads. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-19 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#bestseller lists
Take-Two Interactive has filed an opposition to Remedy Entertainment’s newest logo, claiming the symbol infringes on Rockstar Games’ logo despite the two having little in common besides the letter “R” representing a video game publisher. First reported by RemedyFirst, the trademark dispute was... Continue reading at Engadget
[ Engadget | 2024-01-16 18:15:03 UTC ]
More news stories like this | News stories tagged with:
#hear back
#legal team
Like last week's Golden Globes, the Emmys were very good to streaming services. The 75th Primetime Emmys aired on Monday, January 15 and saw Max, Hulu and Netflix take home the most awards by a solid margin. Hulu led the pack, winning six Primetime Emmys thanks to its dark comedy, The Bear. The... Continue reading at Engadget
[ Engadget | 2024-01-16 10:44:09 UTC ]
More news stories like this | News stories tagged with:
#final season
#ali wong
#originally scheduled
#anthology
An inside look at the debut speculative novel so charming that Avid Reader Press executive editor Margo Shickmanter preempted it from her bathtub. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-16 05:00:00 UTC ]
More news stories like this | News stories tagged with:
Novel with author China Miéville thrills everyone from ardent followers to big publishersPenguin is cock-a-hoop, and Waterstones, tweeting the latest literary news, uncovered multiple gifs on a theme I’d never encountered before: “Take my money”. Please, begged the fan army, take my money and... Continue reading at The Guardian
[ The Guardian | 2024-01-12 17:38:10 UTC ]
More news stories like this | News stories tagged with:
#fans react
#keanu reeves
#british author
The former editorial director of Bantam and Ballantine and founder of Villard Books at Random House and an eponymous imprint at Houghton Mifflin, whose long and storied career in trade book publishing lasted into his final hours, died on December 31. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-11 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#eponymous imprint
#houghton mifflin
#storied career
#trade book
#random house
Writing and reading poems is no longer a minority pastime as verse overlaps with self-help genre and classics are revisitedIt was only last year that the Scottish poet Donna Ashworth was given a publishing contract. Now the 48-year-old has ended 2023 with five of her books in the Top 20 poetry... Continue reading at The Guardian
[ The Guardian | 2023-12-24 12:00:53 UTC ]
More news stories like this | News stories tagged with:
#hardback books
#publishing contract
#hardback
In comments submitted to the U.S. Copyright Office this week, the Association of American Publishers slammed assertions by the tech industry that fair use permits AI developers to use copyrighted works to train their systems without permission or compensation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-06 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#copyright office
#tech industry
#copyrighted works
Categorising fiction may help to sell books, but it says little about how writers write or readers readIn her Reith lecture of 2017, recently published for the first time in a posthumous collection of nonfiction, A Memoir of My Former Self, Hilary Mantel recalled the beginnings of her career as... Continue reading at The Guardian
[ The Guardian | 2023-11-27 12:30:00 UTC ]
More news stories like this | News stories tagged with:
#big idea
#sell books
#posthumous collection
#interesting thing
#historical fiction
#memoir
Bookseller Katherine Morgan has founded her own online bookstore—all while working two gigs at Bookshop.org and Powell's City of Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-27 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookseller
Three of the Big Five publishers struggled in the first nine months of 2023, according to recent financial results, as the industry coped with sagging sales and rising costs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-10 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers struggled
#rising costs
#big book
Revenue in the quarter ended September 30, 2023, rose 8% over fiscal 2023 at HarperCollins, and profits jumped 67%. Executives at parent company News Corp expect the publisher to show marked improvement over last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-10 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#news corp
Joy Buolamwini, author of "Unmasking AI: My Mission to Protect What Is Human in a World of Machines," joins the L.A. Times Book Club on Nov. 14. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-11-03 00:31:12 UTC ]
More news stories like this | News stories tagged with:
#build robots
#joy buolamwini
#unmasking ai
#times book
For a limited time, Amazon is offering an Audible deal on its audiobook subscription with a price of up to 60% off the normal subscription cost. You can cancel at any time during the discounted period and not be committed to a longer subscription. With the discounted Audible... Continue reading at PC World
[ PC World | 2023-11-02 15:59:38 UTC ]
More news stories like this | News stories tagged with:
#audible originals
#fire tablet
#fire tv
#largest selection
#extra cost
#barack obama
#audiobook
A new book argues that corporate publishing has transformed what it means to be an author. Continue reading at New Yorker
[ New Yorker | 2023-11-01 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#book argues
#corporate publishing
#big publishing
Stephanie Land's second memoir, 'Class,' a sequel to her blockbuster debut, 'Maid,' follows her journey to get an education — and holds readers at a distance. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-31 10:00:21 UTC ]
More news stories like this | News stories tagged with:
#memoir takes
#stephanie land
#blockbuster debut
#memoir
Quick snapshots from two long-time Frankfurt veterans, Kalem Agency and Italian Literary Agency, on their latest projects. The post LitAg Short Takes: Kalem Agency and Italian Literary Agency appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-20 12:05:43 UTC ]
More news stories like this | News stories tagged with:
#literary agency
The tech industry is reeling from the combination of a rough economy, the COVID-19 pandemic and some obvious business missteps. And while that led to job cuts in 2022, the headcount reductions have unfortunately ramped up in 2023. It can be tough to keep track of these... Continue reading at Engadget
[ Engadget | 2023-10-16 15:52:41 UTC ]
More news stories like this | News stories tagged with:
#simply put
#ibm pivoted
#cloud computing
#second-largest wave
#beaten expectations
#staffing level
#big names
#podcast empire
#quickly put
#premium subscribers
#revenue existed
#reach break-
#earnings sooner
#publishing giant