AT&T's WarnerMedia takes big swing with golf's match of the century

When AT&T announced in August that it had acquired the rights to a pay-per-view golf duel between Tiger Woods and Phil Mickelson on Thanksgiving weekend, its rechristened entertainment divisionWarnerMediafaced a challenge: how to create a golf event that would appeal beyond the sport's traditional followers."We have an obligation to the hardcore fan and the casual fan," said Craig Barry, chief content officer at Turner Sports, who oversaw the production. The goal, he said in an interview, was to find an inoffensive way to appeal to both.Easier said than done. Golf viewers are the oldest demographic of any major U.S. sport, with an average age of 64 for PGA Tour events, according to research published last year in Sport Business Journal. But retirement-age duffers aren't the main prize for AT&T, which is using the match to flex new media muscles following its $85 billion purchase of Time Warner. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-11-21 00:00:00 UTC ]

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AT&T bows to pressure from activist investor, may sell ailing DirecTV unit

Mere weeks after activist investor Elliott Management publicly pressed AT&T to slash costs and dial down its acquisitions strategy, it appears as if Chairman-CEO Randall Stephenson has knuckled under to those demands. Speaking today on AT&T’s third-quarter earnings call, Stephenson laid... Continue reading at Advertising Age

[ Advertising Age | 2019-10-28 20:32:03 UTC ]
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AT&T makes changes in response to activist investor push

AT&T will review its portfolio for assets it can sell off, pay down debt related to its Time Warner acquisition and add 2 board members as part of a plan to boost results Continue reading at ABC News

[ ABC News | 2019-10-28 15:17:23 UTC ]
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Ahead of Peacock streaming launch, NBCUniversal remains in stealth mode

When speaking to the investor community for the first time about Peacock, Steve Burke didn’t exactly fling open the metaphorical kimono. In response to analysts’ queries about the nascent streaming service, the NBCUniversal CEO said his team is keeping details about the pricing and promotion of... Continue reading at Advertising Age

[ Advertising Age | 2019-10-24 19:47:42 UTC ]
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Spectrum investing $1.7M in NKY facility ahead of push to hire 300

Telecommunications giant Spectrum Inc. is investing nearly $2 million in a Northern Kentucky facility ahead of a push to hire on 300 more workers. Spectrum, born from the acquisition of Time Warner Cable by Charter Communications (Nasdaq: CHTR), is investing $1.7 million in upgrades to its... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-10-11 16:16:40 UTC ]
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There is nothing 'awesome' about what went down at Sports Illustrated

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[ Advertising Age | 2019-10-04 22:01:54 UTC ]
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Nearly half of all book reviews in Australia in 2018 were of works by female authors

Stella Count researchers say gender parity reached by most publicationsResearchers have praised most Australian publications for reaching gender parity in their book review sections last year.Of published book reviews in Australia in 2018 49% were for books written by women, according to... Continue reading at The Guardian

[ The Guardian | 2019-09-18 18:00:08 UTC ]
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By George, Schweitzer's leaving CBS

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[ Advertising Age | 2019-09-17 18:55:53 UTC ]
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Philip Morris in talks to reunite With Altria

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[ Advertising Age | 2019-08-27 18:36:32 UTC ]
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TV networks jam in more commercials despite vows to cut back

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[ Advertising Age | 2019-08-02 17:18:39 UTC ]
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Deutsche Bank considering cutting more floors at future Columbus Circle home: report

could reportedly further shrink its future offices at the Time Warner Center amid a global restructuring.  The embattled financial institution signed a lease in May 2018 to move into a roughly 1.1... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2019-07-30 12:59:30 UTC ]
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Deutsche Bank considers further cuts at Columbus Circle: report

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[ Crains New York | 2019-07-30 12:59:30 UTC ]
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Investors Say Data Ambiguity Is Dampening Ad Tech’s Luster

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[ AdWeek | 2019-07-26 18:48:49 UTC ]
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Why the NFL and NCIS give CBS the edge in its DirecTV carriage fight

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[ Advertising Age | 2019-07-22 20:52:00 UTC ]
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State will allow Charter Communications to stay in New York

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[ Silicon Valley Business Journal | 2019-07-12 11:59:24 UTC ]
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New York state will allow Charter Communications to stay

Charter Communications Inc., the largest cable provider in New York state, will be allowed to continue operating in New York after reaching an agreement with regulators. The state Public Service Commission approved a settlement with Charter today, reversing a decision it made a year earlier to... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-07-12 11:50:50 UTC ]
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In another post-merger purge, Donna Speciale splits with WarnerMedia

The aftershocks of AT&T’s acquisition of Time Warner continue to rumble through the WarnerMedia unit, as longtime ad sales chief Donna Speciale is parting ways with the company just one week after she closed out the last bit of its upfront business. Speciale, who joined WarnerMedia... Continue reading at Advertising Age

[ Advertising Age | 2019-07-11 01:55:08 UTC ]
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AT&T considers selling regional sports networks to slash debt

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[ Advertising Age | 2019-07-02 19:54:11 UTC ]
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From Amazon to Uber, internet companies are driving U.S. ad spend

If you want to see what’s driving ad spending, just look at the gains: The biggest U.S. internet companies—including the likes of Amazon, Facebook and Uber—are powering the ad market as they double down on their own marketing. That’s the key takeaway from the 64th annual Ad Age Leading National... Continue reading at Advertising Age

[ Advertising Age | 2019-06-28 09:00:00 UTC ]
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Whose ad spending is up? The big FANG theory

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[ Advertising Age | 2019-06-25 07:00:00 UTC ]
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Warner Bros. appoints its first woman CEO

AT&T Inc. named Ann Sarnoff as the first woman to lead Warner Bros., filling a key vacancy created by the departure of Kevin Tsujihara following a sex scandal. Sarnoff is currently president of BBC Studios America and has more than 30 years of business and media experience, AT&T’s... Continue reading at Advertising Age

[ Advertising Age | 2019-06-24 21:32:18 UTC ]
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