AT&T is acquiring ad tech platform AppNexus, with plans to integrate it into its advertising and analytics unit, the company said Monday. The move will undoubtedly shake up the current ad landscape as well as challenge the so-called duopoly of Google and Facebook.AppNexus, which has been rumoured to go public for years, mainly serves as a sell-side platform (SSP), meaning it provides publishers with software to automate ad sales in formats such as display, audio and over-the-top video. The company also works with marketers to help them buy ads, competing with outfits such as The Trade Desk and Media Math, though that portion of its business is regarded to be much smaller than the sell-side business with publishers.The news comes shortly after AT&T's $85 billion acquisition of Time Warner. Brian Lesser, CEO of AT&T's advertising and analytics unit, was previously responsible for billions in ad spending at WPP-owned GroupM, the world's largest buyer of digital media. At Cannes, Lesser made no secret of his ambitions to compete with the duopoly. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-06-25 00:00:00 UTC ]
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In a notice sent to library customers this week via their vendors, e-book titles from Houghton Mifflin Harcourt will soon be available via a 26-lend metered access model, a change from its previous perpetual access terms. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-07 04:00:00 UTC ]
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BuzzFeed is coming for digital media companies, fueled by a SPAC IPO and the acquisition of Complex Networks. The post Cheat Sheet: BuzzFeed will go public via SPAC IPO to fuel acquisitions, the first one being Complex Networks appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-06-25 04:01:00 UTC ]
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‘Frailty, thy name is woman’ is one of dozens of famous expressions that have entered common speech, but which originated in William Shakespeare’s Hamlet. The old quip about Hamlet, that it’s ‘too full of quotations’, wittily sums up the play’s influence on not just English literature but on the... Continue reading at Interesting Literature
[ Interesting Literature | 2021-06-24 17:00:06 UTC ]
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BIPOC employees represented 47.8% of new hires by the Hachette Book Group in 2020, and the percentage of titles acquired from BIPOC authors and illustrators increased to 29%, from 22%. CEO Michael Pietsch acknowledged that despite the improvement, much more work needs to be done. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-13 04:00:00 UTC ]
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In a new book, Simon McCarthy-Jones looks, for instance, at why some people voted for Trump Continue reading at The Washington Post
[ The Washington Post | 2021-04-28 12:00:00 UTC ]
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Zando, launched by former Crown publisher Molly Stern six months ago, announced its first acquisition, a reference guide written by a prominent psychiatrist affiliated with the National Association on Mental Illness. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-14 04:00:00 UTC ]
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This year marks the 25th anniversary of Cool Springs Press, which has grown from its beginning as a regional press to an internationally recognized publisher of lifestyle bestsellers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-26 04:00:00 UTC ]
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Didion’s writing has often revealed what was previously hidden, parsed what was unconscious. Continue reading at The Washington Post
[ The Washington Post | 2021-02-09 13:00:00 UTC ]
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A collection of Didion's work showcases her evolution as a young writer and exhibits her preoccupation with understanding the world through writing. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2021-02-01 23:55:55 UTC ]
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A collection of Didion's work showcases her evolution as a young writer and exhibits her preoccupation with understanding the world through writing. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2021-02-01 23:55:55 UTC ]
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The pandemic has catapulted digital media forward to such an extent that 2021 looks more like 2024. Continue reading at Media Week
[ Media Week | 2021-01-27 09:12:11 UTC ]
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Nicole A. Cooke on why, as librarians and publishers, we must have honest, direct conversations about anti-racism, equity, and inclusion, and acknowledge our roles as gatekeepers and perpetuaters of Western norms. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-14 05:00:00 UTC ]
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The boundary-smashing theater director turns an exuberant flow of reminiscences into a relatively coherent roller-coaster of narrative. Continue reading at The Washington Post
[ The Washington Post | 2020-12-09 12:59:55 UTC ]
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Glass’s protagonist, like the author, is a nurse, veering between the emotional highs and enervating lows of emergency medicine. Continue reading at The Washington Post
[ The Washington Post | 2020-12-02 13:00:00 UTC ]
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Movie posters have always had a space on walls. Why not also add some rad book cover posters, too? Continue reading at Book Riot
[ Book Riot | 2020-11-11 11:37:00 UTC ]
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Yesterday morning, the New York Times asked, in a headline, “Can Biden still win?” The story made clear that he could, but as FiveThirtyEight’s Nate Silver pointed out, the question seemed backward, since President Trump seemed to be facing the thinner path to victory. That the Times framed the... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-11-05 13:00:02 UTC ]
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“Humans of New York” author Brandon Stanton shares 16 photos from his globe-spanning new book. Continue reading at The Washington Post
[ The Washington Post | 2020-10-06 13:53:03 UTC ]
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Three writers examine the interplay of religion and nationalism, from Biblical kings to Thomas Jefferson to Donald Trump. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-06 04:00:00 UTC ]
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Emma Layfield, Hachette Children's Group picture book development director (North), has acquired three picture books from spoken-word poet Tony Walsh as her first acquisition in her new role in Hachette's Manchester office. Continue reading at The Bookseller
[ The Bookseller | 2020-10-05 02:22:05 UTC ]
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Chen writes about more expansive ideas of connection in a world that values romantic partnerships above all others. Continue reading at The Washington Post
[ The Washington Post | 2020-09-28 10:46:26 UTC ]
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