After a burst of initial announcements of private exchanges, followed by a lull in activity, private marketplaces are getting another look by premium publishers as the technology has improved and programmatic buying gains traction. The aim of the private exchanges is to leverage publishers’ most valuable online ad inventory, typically with a select number of VIP advertisers, that would lose value if sold through open, real-time bidding exchanges. As Hearst Digital Media’s CRO Kristine Welker put it, a private marketplace means “we can monetize our inventory more efficiently.” Hearst opened its exchange in Q4 2012. In that period, its private business accounted for 19 percent of revenue from all the ads it sells through real-time biddable exchanges, open and private, per supply-side platform PubMatic, which manages the marketplaces of Hearst, Business Insider, Rodale and Scripps. While Hearst manages access to its premium audience through the exchange, other publishers put a velvet rope around their most choice content. “The inventory we’re seeing is premium inventory that the publisher would have sold on a direct basis,” said PubMatic CEO Rajeev Goel. Sources say NBCNews.com is selling homepage ads through private marketplaces, and tags on the site suggest PubMatic is managing that inventory (Goel wouldn’t confirm). Akin to private exchanges are private-order systems that plug orders directly into a programmatic platform to process direct sales. Supply-side platform... Continue reading at 'AdWeek'
[ AdWeek | 2013-04-01 00:00:00 UTC ]
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After a burst of initial announcements of private exchanges, followed by a lull in activity, private marketplaces are getting another look by premium publishers as the technology has improved and programmatic buying gains traction. The aim of the private exchanges is to leverage publishers’... Continue reading at AdWeek
[ AdWeek | 2013-04-01 00:00:00 UTC ]
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The investor behind the Simon & Schuster deal explains what he’s really up to. Continue reading at Slate
[ Slate | 2023-09-19 09:50:00 UTC ]
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Facebook has been courting content companies for years because it wants content companies to bring more of their content to Facebook. Here’s a new example: A set of tools that will make it easier for publishers to share their stuff ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-12-11 00:00:00 UTC ]
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Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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Romance novels are associated with mass market paperbacks, but they deserve a collectible hardcover option, too. Continue reading at Book Riot
[ Book Riot | 2023-07-13 10:31:00 UTC ]
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Market value increases by nearly £1bn as Apollo considers improved cash offer after £6.4bn deal rejectedPearson’s market value jumped by as much as a fifth after a US private equity group said it was considering making an improved cash offer after the educational publisher’s rejection of a... Continue reading at The Guardian
[ The Guardian | 2022-03-11 13:22:21 UTC ]
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Hachette UK has bought Paperblanks, described as the world’s second largest publisher of premium notebooks, journals and diaries, as part of its strategy to expand its portfolio of adjunct businesses. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 09:38:10 UTC ]
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The German digital book distributor has an autumn target for its NFT platform for the book publishing sector. The post Germany’s Bookwire Announces an NFT Marketplace for Book Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-05-06 19:51:29 UTC ]
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Nobody has a human right to a lucrative book contract without regard for whether their opinions are sound or valuableJordan Peterson, the Canadian psychology professor and lobster-loving life coach who came to public attention after refusing to use the preferred pronouns of transgender people,... Continue reading at The Guardian
[ The Guardian | 2020-12-02 13:56:38 UTC ]
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The first Tuesday after Thanksgiving is a chance for such small presses as Archipelago and Haymarket to ask readers for the financial support that keeps their businesses alive and thriving. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-01 05:00:00 UTC ]
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Shortly after the COVID-19 pandemic hit the U.S., we began recognizing publishers who, despite having their own challenges, stepped up and helped out their communities. We’ve recognized more than 30 such publishers so far, but that only scratches the surface on the acts of kindness from around... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-05 15:54:15 UTC ]
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Today marks the fifth week we have recognized publishers that, despite difficult challenges and uncertainty, have prioritized their community as much as, if not more than, their own business interests. We continue to be inspired by all of the gestures we’ve seen from around the industry, and we... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-24 15:33:49 UTC ]
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Authors have discussed the importance of perspectives on mental health when considering diversity and inclusion, with Rose Cartwright revealing she walked away from a traditional publishing deal for fear of being “compromised”. Continue reading at The Bookseller
[ The Bookseller | 2019-11-26 00:58:31 UTC ]
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The publishing industry was up in arms over the summer when Google officially closed the loophole in its Chrome browser that allows website owners to detect whether a visitor has enabled Incognito mode to view their site. The complaint? It effectively undermined publishers’ efforts to prevent... Continue reading at Publishing Executive
[ Publishing Executive | 2019-10-31 16:47:22 UTC ]
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No one likes to have their words taken out of context. Yet there are a slew of popular sayings that suffer from chronic misuse for this very reason. Everyone knows that “love makes the world go ‘round,” right? This seemingly altruistic phrase actually comes from "Alice's Adventures in... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-07 00:00:00 UTC ]
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New books are not only shedding new light on the religious beliefs of millennials, but also supplying information to those who want to better educate and understand the younger generation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-10 00:00:00 UTC ]
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To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
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Unsolicited buyout bid puts 23% premium on shares of newspaper publisher Gannett Continue reading at MarketWatch.com
[ MarketWatch.com | 2019-01-14 00:00:00 UTC ]
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‘Hopeful’ novel about an elderly woman who adopts a dog leads the charge from feelgood fictionA debut novel about a lonely old woman who has fallen through the cracks of society has wowed publishers at this week’s Frankfurt book fair, with 10 presses fighting to win a book that is being compared... Continue reading at The Guardian
[ The Guardian | 2018-10-12 00:00:00 UTC ]
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