"We try to heavy up in mobile because we know the consumption is there," said Vilma Vale-Brennan, managing partner-multicultural lead at media agency MEC North America.Once consumers move to a mobile device, however, they're harder to reach with targeted ads. Tracking systems -- referred to loosely as "cookies" -- don't work as well, or at all, on mobile devices. "Sometimes we don't have the tracking device we'd like to," Ms. Vale-Brennan said.That's making social-media sites like Facebook and Twitter, along with music sites and certain digital-only publishers more critical buys for marketers looking to reach multicultural audiences. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-06 00:00:00 UTC ]
News tagged with:
#mobile device
#mobile devices
#targeted ads
With the company's marketing and publicity teams unified across adult and children’s book imprints, Abrams aims to create a more efficient way to reach readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-24 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book imprints
#reach readers
#children’s book
Project-wise, Imago is now approaching pre-pandemic levels, says president and CEO Howard Musk. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
More news stories like this |
On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek
[ AdWeek | 2023-07-18 11:31:59 UTC ]
More news stories like this | News stories tagged with:
#user experience
#privately owned
The German book market faces a perplexing set of circumstances, resulting in an overall performance down -1.9 percent in 2022. The post Germany’s 2022 Market Report: Turnover Down 1.9 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-05 13:17:22 UTC ]
More news stories like this | News stories tagged with:
#post germany
#german book
The deal reverses proposed cuts to libraries despite financial strains on the city Continue reading at Crains New York
[ Crains New York | 2023-06-29 16:45:41 UTC ]
More news stories like this | News stories tagged with:
#libraries
Welcome to Day Four of Ad Age’s Cannes Today newsletter. Reading online and want it delivered straight to your inbox? Sign up here. For real-time updates, follow our live blog. And see all our coverage here. Click here for a recap of Day Three. AI overload As everyone knows, unless you are... Continue reading at Advertising Age
[ Advertising Age | 2023-06-22 19:48:12 UTC ]
More news stories like this | News stories tagged with:
#media deals
#global head
#garett sloane
#nielsen
A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age
[ Advertising Age | 2023-06-13 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#study finds
#nielsen
Circana's Brenna Connor assessed “The State of the Children’s Book Market” for Children’s Institute 2023 in Milwaukee, speaking about transformations, troubles, and growth opportunities across the children’s, middle grade, and YA sectors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-07 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book market
#growth opportunities
#middle grade
#children’s book
The Audio Publishers Association’s annual sales survey revealed an 11th straight year of double-digit growth in audiobook sales, with 2022 revenue from reporting publishers up 10%, to $1.8 billion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-01 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#audiobook market
#double-digit growth
#audiobook sales
#audiobook
Agency expects more trading on new currencies this year after disappointment in last year's upfront. Continue reading at Advertising Age
[ Advertising Age | 2023-05-24 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
In addition to preparing television and sponsored ads, Kraft has also taken an interest in digital OOH and social media displays to account for how consumer shopping habits have changed. Continue reading at Digiday
[ Digiday | 2023-05-22 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#millennial parents
#digital media
Pod Digital Media is introducing a platform to unite brands with Black and Latino influencers who double as podcast hosts. Continue reading at Advertising Age
[ Advertising Age | 2023-05-16 17:20:39 UTC ]
More news stories like this | News stories tagged with:
#podcast network
#digital media
A Nielsen report finds that sales of print books in 10 countries totaled 614 million copies last year, level with 2021 sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#flat compared
#print books
#nielsen
#print book
Michele Misiak has been named executive v-p for direct to consumer and retail sales at Baker Publishing Group, and Raela Schoenherr and Brianne Dekker get new roles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-02 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#retail sales
Bush's Beans gets a spot, a fake pizza brand pops up, Harry Potter gets Wes Anderson treatment and more. Continue reading at Advertising Age
[ Advertising Age | 2023-04-27 09:30:00 UTC ]
More news stories like this | News stories tagged with:
#harry potter
Exclusive: former minister was seeking damages over book she alleged made defamatory statements about her response to Brittany Higgins’ allegations of rapeFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastLinda... Continue reading at The Guardian
[ The Guardian | 2023-04-27 05:18:20 UTC ]
More news stories like this | News stories tagged with:
#publisher harpercollins
#free morning
#seeking damages
#brittany higgins
#latest updatesget
#free app
#supreme court
#malcolm turnbull
#liberal party
#civil war
#guardian australia
#harpercollins
The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday
[ Digiday | 2023-04-20 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#marketing ecosystem
#newly launched
#miami beach
#digital media
'A major shift in English and American culture' toward translation is examined in a session at London Book Fair. The post At London Book Fair: Translation Markets’ Expansion, Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-20 02:16:29 UTC ]
More news stories like this | News stories tagged with:
#challenges appeared
#major shift
#american culture
Jack in the Box has never been subtle about its ties to cannabis culture, from its Munchie Meals and Wakey Bakey Hash to its past collaboration with Snoop Dogg's digital media platform Merry Jane. The Southern California-based chain also aired a notorious ad in the mid-2000s featuring a clearly... Continue reading at AdWeek
[ AdWeek | 2023-04-14 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#snoop dogg
#digital media
An event by the AND Campaign will feature authors, pastors, millennials, and elders who are working to bridge the conservative-progressive divide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-10 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#feature authors