Snapchat users emerging from their tryptophan haze this morning will see a promoted story from HBO with a message telling Black Friday shoppers to stay home and watch "Game of Thrones" instead. The ad is the first since Snapchat began serving ads to go out to every user in the country.The ad can be found in the "stories" section of the app where publishing and media partners host channels and shows. HBO's channel will also be labeled as an ad, it will have a tile with a cover image pointing to the promoted story, and people click the tile to watch it.Until now, advertisers could only buy short, interruptive video ads inside stories that are created by publishers like BuzzFeed, Hearst, 21st Century Fox, NBCUniversal, and other media partners. Advertisers typically use Snapchat's automated platform to buy the ads inside the stories section, which allows them to target users based on age, location, gender, interests and other characteristics. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-11-24 00:00:00 UTC ]
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Snapchat users emerging from their tryptophan haze this morning will see a promoted story from HBO with a message telling Black Friday shoppers to stay home and watch "Game of Thrones" instead. The ad is the first since Snapchat began serving ads to go out to every user in the country.The ad can... Continue reading at Advertising Age
[ Advertising Age | 2017-11-24 00:00:00 UTC ]
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Google was supposed to uproot digital advertising's foundation. But Facebook may beat the search giant to the punch.Confirming what has become advertising's latest worst-kept secret, Facebook said it will begin applying its user data to ads shown outside the social network through a retooled... Continue reading at Advertising Age
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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Snapchat is marking Black History Month with a host of in-application features and tools honoring the theme of Black excellence. Snapchatters will have access to Bitmoji, creative tools and lenses highlighting the creativity of Black artists and lens creators on the platform. Black History Month... Continue reading at AdWeek
[ AdWeek | 2021-02-03 22:50:53 UTC ]
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As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek
[ AdWeek | 2020-09-03 12:30:00 UTC ]
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Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday
[ Digiday | 2019-10-24 04:00:05 UTC ]
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Vice: Vice Media suspended President Andrew Creighton and Chief Digital Officer Mike Germano as it probes harassment complaints about them, Bloomberg News reports.Out: Patrick Scissons is out as KBS' global chief creative officer, after a year marked by high-profile departures from the agency,... Continue reading at Advertising Age
[ Advertising Age | 2018-01-03 00:00:00 UTC ]
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U.S. publishers could learn a thing or two about fighting ad blockers from their counterparts up north. Narcity Media, which runs a pair of city-focused sites aimed at Canadian millennials, last week started asking ad blockers to log in with their Facebook accounts if they wanted to read its... Continue reading at Digiday
[ Digiday | 2016-01-22 00:00:00 UTC ]
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November is in full swing, which means Black Friday is right around the corner. But the days in which you had to wait for Black Friday proper to get good deals have long been behind us. The holiday shopping season is effectively the entire month of November now, with early Black Friday deals... Continue reading at Engadget
[ Engadget | 2024-11-14 17:34:34 UTC ]
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We’re big Lego fans here at Engadget, so it’s not difficult for us to understand why the building block sets are some of the first items to sell out during the holiday shopping season. Kids and adults alike seek out Lego sets all year round, and they make particularly good gifts. Whether you... Continue reading at Engadget
[ Engadget | 2024-11-14 15:00:13 UTC ]
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Black Friday may technically just be one day, but it’s evolved to consume the entire month of November in the US at this point. For the past few years, retailers like Amazon, Walmart and Target have ushered in the holiday shopping season earlier and earlier, and this year is no different. Early... Continue reading at Engadget
[ Engadget | 2024-11-12 15:35:44 UTC ]
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Black Friday may technically just be one day, but it’s evolved to consume the entire month of November in the US at this point. For the past few years, retailers like Amazon, Walmart and Target have ushered in the holiday shopping season earlier and earlier, and this year is no different. Early... Continue reading at Engadget
[ Engadget | 2024-11-10 18:29:06 UTC ]
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With each passing year, Black Friday seems to turn more and more into "Black November," with many retailers starting their holiday sales weeks before the day itself. But while the bombardment of promos can be annoying, it also presents a good chance to beat the rush and finish holiday shopping... Continue reading at Engadget
[ Engadget | 2024-11-08 17:19:44 UTC ]
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#cloud-based games
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Black Friday may technically just be one day, but it’s evolved to consume the entire month of November in the US at this point. For the past few years, retailers like Amazon, Walmart and Target have ushered in the holiday shopping season earlier and earlier, and this year is no different. Early... Continue reading at Engadget
[ Engadget | 2024-11-06 16:13:12 UTC ]
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#word processing
#lower-power tasks
#extra peace
#ultrawideband tech
Black Friday may technically just be one day, but it’s evolved to consume the entire month of November in the US at this point. For the past few years, retailers like Amazon, Walmart and Target have ushered in the holiday shopping season earlier and earlier, and this year is no different. Black... Continue reading at Engadget
[ Engadget | 2024-11-04 15:30:52 UTC ]
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#audiobook
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#tv values
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#word processing
#lower-power tasks
#extra peace
#ultrawideband tech
With each passing year, Black Friday seems to turn more and more into "Black November," with many retailers starting their holiday sales weeks before the day itself. But while the bombardment of promos can be annoying, it also presents a good chance to beat the rush and finish holiday shopping... Continue reading at Engadget
[ Engadget | 2024-11-01 16:30:39 UTC ]
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#touch controls
#cloud-based games
#play mobile
Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday
[ Digiday | 2023-12-05 15:08:37 UTC ]
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Good things come to those who wait, and if you decided to hold off on buying the Meta Quest 2 when it was discounted by $50 as part of Amazon’s early Black Friday sale, your patience is about to be rewarded. Now that Black Friday has come and gone, not only is the... Continue reading at Engadget
[ Engadget | 2023-11-25 15:47:52 UTC ]
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Reading is the best hobby, and Kindles make it easier to access all your favorite books. Continue reading at Wired
[ Wired | 2023-11-25 09:00:00 UTC ]
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Black Friday 2023 is finally upon us, and even though the sales seemed to start a little earlier this year, most of the deals are still going strong. Plus, we're seeing a few brand new deals that went live early this morning. We at Engadget care most about consumer... Continue reading at Engadget
[ Engadget | 2023-11-25 00:10:35 UTC ]
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#300ppi display
#standard kindle
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Black Friday proper may be behind us, but the deals are anything but. For the past few years, companies have been both starting their Black Friday sales earlier than ever, and also extending them a few days after the main event. If you weren't able to log on and shop... Continue reading at Engadget
[ Engadget | 2023-11-25 00:10:35 UTC ]
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#kindle
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#$100 drop
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#holding thousands
#300ppi display
#budget ereader
#standard kindle
#10-year warranty