Snapchat users emerging from their tryptophan haze this morning will see a promoted story from HBO with a message telling Black Friday shoppers to stay home and watch "Game of Thrones" instead. The ad is the first since Snapchat began serving ads to go out to every user in the country.The ad can be found in the "stories" section of the app where publishing and media partners host channels and shows. HBO's channel will also be labeled as an ad, it will have a tile with a cover image pointing to the promoted story, and people click the tile to watch it.Until now, advertisers could only buy short, interruptive video ads inside stories that are created by publishers like BuzzFeed, Hearst, 21st Century Fox, NBCUniversal, and other media partners. Advertisers typically use Snapchat's automated platform to buy the ads inside the stories section, which allows them to target users based on age, location, gender, interests and other characteristics. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-11-24 00:00:00 UTC ]
The best thing about social distancing? You have a valid excuse to stay home and read. Continue reading at The Washington Post
[ The Washington Post | 2020-06-30 05:30:14 UTC ]
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Everyone’s giving away games these days and while Square Enix’s new “Stay Home and Play” bundle isn’t free, it might as well be. The breadth and scope of the deal is pretty amazing: More than 50 games for under $40. That’s less than $1 per game, for those who can’t math.It’s the sort of... Continue reading at PC World
[ PC World | 2020-05-08 18:45:00 UTC ]
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It's no surprise that as Americans across the country are being told to stay home or shelter in place, national television usage is up. But new data from Nielsen shows that kids are spending considerably more time in front of the television than other audience demos--and many of them are playing... Continue reading at AdWeek
[ AdWeek | 2020-03-27 17:50:19 UTC ]
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Supporting your favorite small, independent bookstore during this strange stretch is important, but what’s more important: stopping the spread of COVID-19. So, dear reader, please stay home, get excited for these brand-new books, and buy a gift card from your local indie in preparation for the... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-24 14:00:25 UTC ]
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“Stay home, if you can,” they told us in the beginning. And I could. I run a small publishing house from my home and at home is where I have always spent the majority of my time. I was not afraid. I can do it, I told myself. This changes nothing. Then the advice became […] Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-16 08:49:55 UTC ]
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Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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Good morning. Unless you’re one of the lucky folks who are reading this from Mammoth, it’s a good weekend to stay home and do some cooking, maybe curl up with a blanket — yes, this is cold for us — and a stack of cookbooks. We can help with that last part, as we have a story about the couple who... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-23 00:00:00 UTC ]
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Snapchat is trying something new: It's giving publishers a way to create videos without too much heavy lifting.On Thursday, Snapchat announced that its dozens of media partners, including Hearst, NBCUniversal, Refinery 29 and Daily Mail, will have the ability to build stories from the videos... Continue reading at Advertising Age
[ Advertising Age | 2018-09-13 00:00:00 UTC ]
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Since President Trump took office, California has been the epicenter of the resistance, home to countless protests, marches, impromptu airport rallies and, of course, commentary of various kinds on Facebook and Twitter. But it’s all been done at a distance, because Trump has avoided California.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-11 00:00:00 UTC ]
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Happy Saturday and welcome to a cool, likely rainy weekend, which means it’s a good time to stay home and cook if you can. There’s lots of inspiration from our local farmers markets (leeks, rhubarb), as well as in the wealth of recipes both on our California Cookbook recipe database, and in many... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-10 00:00:00 UTC ]
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Mark Zuckerberg is upending the News Feed, what people see on Facebook every day, in a way that will boost posts from friends, while downplaying messages from brands and media companies, even video posts.The Facebook CEO announced the changes on the social network on Thursday evening, and it... Continue reading at Advertising Age
[ Advertising Age | 2018-01-12 00:00:00 UTC ]
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Snapchat users emerging from their tryptophan haze this morning will see a promoted story from HBO with a message telling Black Friday shoppers to stay home and watch "Game of Thrones" instead. The ad is the first since Snapchat began serving ads to go out to every user in the country.The ad can... Continue reading at Advertising Age
[ Advertising Age | 2017-11-24 00:00:00 UTC ]
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Facebook is finally letting publishers build paywalls inside Instant Articles, but only on Android phones.On Thursday, the social network announced its latest remedy for publishers that while able to tap into large audiences on Facebook, are afraid to give away their content too cheaply. The... Continue reading at Advertising Age
[ Advertising Age | 2017-10-20 00:00:00 UTC ]
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Apple's latest iOS is out, the news app is updated, and for publishers a new ad serving trial is under way with help from an unlikely ally, Google.A select group of publishers are testing ad insertions into their Apple News pages using DoubleClick For Publishers, according to a number of... Continue reading at Advertising Age
[ Advertising Age | 2017-10-02 00:00:00 UTC ]
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Credit: Illustration by Tam Nguyen/Ad AgeFacebook's plan to let publishers sell subscriptions on its platform is renewing some of its media partners' optimism about their future together.Campbell Brown, head of news partnerships at Facebook, confirmed at an industry event this week that the... Continue reading at Advertising Age
[ Advertising Age | 2017-07-20 00:00:00 UTC ]
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Facebook wants users to "lean back." No, that's not the sequel to Sheryl Sandberg's book "Lean In"; it's how people watch TV, unlike the way they scroll through the News Feed.For months, Facebook has been talking to its biggest media and publishing partners to introduce TV-worthy programming to... Continue reading at Advertising Age
[ Advertising Age | 2017-06-20 00:00:00 UTC ]
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A new company started by the founder of the remainder house US Media Partners, Tigra Live Animation, has developed an augmented reality program that can animate books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-19 00:00:00 UTC ]
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Facebook’s 2017 plans include buying original shows and rolling out a mid-roll ad product for media partners. But some news publishers feel like these initiatives won’t help them. The post Facebook’s latest video shift irks news publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-02 00:00:00 UTC ]
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Snapchat's got a brand-new look today. The red-hot messaging app is revamping its feed with a new design that mashes up Discover with Live Stories—the strings of photos and videos that users collect at events—with subscribe buttons, creative headlines and new placements geared at helping... Continue reading at AdWeek
[ AdWeek | 2016-06-07 00:00:00 UTC ]
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Media partners like CNN, BuzzFeed, and Vox will finally be able to share Discover content outside of Snapchat.Snapchat has until now been something of an island in the social media landscape: Unlike YouTube or Twitter, it wasn't possible to directly link to Snapchat content. This meant that... Continue reading at Fast Company
[ Fast Company | 2015-12-02 00:00:00 UTC ]
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