Facebook is bringing new publishers into its ad network, including Washington Post, Wenner Media and Univision, and the social network now claims to reach a billion people a month outside its own walls.On Thursday, Facebook announced the updated roster to Audience Network, which has become its main ad technology for serving ads outside its own properties. Wenner Media owns Rolling Stone, and Washington Post has become one of the top digital publishers, reaching about 100 million unique visitors in November.Facebook built the ad network for publishers to get another source of ad demand. Meanwhile, advertisers get to extend their campaigns off Facebook and Instagram. It's a highly controlled programmatic advertising platform, and Facebook claims it can target the billion people with the same accuracy it does on its own site. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
Livestream platform Twitch quietly ended a series of multiyear partnerships in 2023 that it brokered with publishers including Rolling Stone, Complex and Vice, according to three people familiar with the agreements. Twitch invited the publishers to establish channels on... Continue reading at AdWeek
[ AdWeek | 2024-01-18 10:34:51 UTC ]
More news stories like this
Dolby has announced a new Atmos feature to pair your TV speakers with any wireless speakers you have in the room. Officially dubbed Dolby Atmos FlexConnect, the tech will appear first on 2024 TCL TVs.It’s not completely new ground: Samsung has Q-Symphony and Sony has Acoustic Center Sync, for... Continue reading at Engadget
[ Engadget | 2023-08-29 11:15:03 UTC ]
More news stories like this
A library card is one of the most useful things you can have in your wallet. Libby offers free access to ebooks and audiobooks if you have a supported library card (some 90 percent of public libraries in North America now use OverDrive's app). Not only that, you can also use Libby to read a host... Continue reading at Engadget
[ Engadget | 2023-08-28 17:00:30 UTC ]
More news stories like this
A memoir by a man who has drawn caricatures for the greatest editors is a treasure trove of the American mid-century modernAt 92, Edward Sorel is the grand old man of New York magazines. For 60 years, his blistering caricatures have lit up the pages of Harper’s, the Atlantic, Esquire, Time,... Continue reading at The Guardian
[ The Guardian | 2022-01-15 07:00:17 UTC ]
More news stories like this
As the world continues to grapple with its temporary new normal, Rolling Stone wants to make sure its readers, and music fans, don’t miss out on their spring and summer concert plans. In an effort to leverage its access to musical artists across genres, the Penske Media brand launched an IGTV... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-20 14:28:37 UTC ]
More news stories like this
A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
More news stories like this
Arizent, the B2B media and events firm previously known as SourceMedia, has closed two of its 19 publications as it concentrates its focus on the financial services space after unveiling a new corporate branding in January. Health Data Management, a 27-year-old brand which included a quarterly... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-20 12:54:41 UTC ]
More news stories like this
For several months, catastrophic fires have been raging in Australia. Collectively, they’ve torched some 38,000 square miles nationwide, killing at least 28 people and, according to the University of Sydney, more than a billion animals. In recent weeks, heart-rending stories of death and... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-01-17 13:05:42 UTC ]
More news stories like this
Audience Network, which has been on shaky ground since parent company AT&T bought Time Warner (now called WarnerMedia) in 2018, will soon be no more. AT&T said on Wednesday that it is pulling the plug on Audience Network, and will "transition" it this spring to a preview channel for HBO... Continue reading at AdWeek
[ AdWeek | 2020-01-09 00:45:55 UTC ]
More news stories like this
[caption id="attachment_170617" align="alignright" width="150"] Viktoria Degtar[/caption] Five weeks into Keith Grossman's tenure as president of Time magazine, the list of new additions to its executive ranks is getting longer. Following last month’s appointment of chief legal officer Dana... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-05 19:34:18 UTC ]
More news stories like this
Publisher and chief revenue officer Andrew Budkofsky is out at Rolling Stone after just one year in the role, parent company Penske Media Corp. (PMC) has confirmed. "Rolling Stone and Andrew have agreed upon a mutual separation," says a rep for PMC, the publisher of Variety and WWD, among... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-09 00:00:00 UTC ]
More news stories like this
ESPN The Magazine is now the latest publication to abandon print. Regular editions of the monthly will cease after the September release of “The Body Issue” and the publication will go online-only, Walt Disney Co.’s ESPN said in a statement. “Consumer habits are evolving rapidly, and this... Continue reading at Advertising Age
[ Advertising Age | 2019-04-30 00:00:00 UTC ]
More news stories like this
Snapchat will roll out an audience network at its partner summit today, according to the early look at the lineup of topics on the agenda. An audience network could be Snap bringing its brand of vertical ads off its app into partners' properties, similar to Facebook Audience Network. Snapchat... Continue reading at Advertising Age
[ Advertising Age | 2019-04-04 00:00:00 UTC ]
More news stories like this
An interview with Twitter CEO Jack Dorsey published by Rolling Stone on Wednesday took a darkly comic turn when he was asked about his most memorable interaction with Facebook CEO Mark Zuckerberg. Continue reading at Slate
[ Slate | 2019-01-24 00:00:00 UTC ]
More news stories like this
When we started working on the annual Ad Age Magazines of the Year package in the fall, there were six large magazine publishers: American Media Inc., Cond Nast, Hearst, Meredith, Rodale and Time Inc.Soononce Hearst finalizes its acquisition of Rodale, and Meredith swallows Time Inc.there will... Continue reading at Advertising Age
[ Advertising Age | 2017-12-04 00:00:00 UTC ]
More news stories like this
Rolling Stone co-founder Jann Wenner is putting his majority stake up for sale, ready to relinquish control of the magazine that has stood for the bible of pop culture since the late 1960s.The magazine, known for cutting-edge music, political and cultural reporting, is the latest publication to... Continue reading at Advertising Age
[ Advertising Age | 2017-09-18 00:00:00 UTC ]
More news stories like this
Execs weigh in on existential change at Time Inc., Rodale, and Wenner Media. The post As Blue-Chip Publishers Reinvent Themselves, What Does It Mean for the Industry? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-07 00:00:00 UTC ]
More news stories like this
Three months removed from the Us Weekly deal, the National Enquirer publisher makes another purchase. The post AMI Acquires Men’s Journal from Wenner Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-06-23 00:00:00 UTC ]
More news stories like this
According to reports from both Ken Doctor and New York Post's Claire Atkinson, newspaper publisher Tronc is the latest suitor come to offer a bid for Wenner Media's Us Weekly, with a sale price that may fall within the $85 million to $95 million mark. Doctor reports that a deal appears close,... Continue reading at AdWeek
[ AdWeek | 2017-03-08 00:00:00 UTC ]
More news stories like this