A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas that have been shared with us in recent months that publishers should think about when they evaluate the experiences they offer audiences. Here are seven to consider: 1. Test Everything for Mobile What’s actually resonating with consumers on their smartphones? For one thing, content with “snappy headlines” and “tight copy,” according to Erin Weaver, director of audience development at Group Nine Media. “Know your character limits and keep all experiences mobile-friendly.” This means limiting big walls of text to 1-2 sentences per paragraph, keeping ad units non-invasive and ensuring that all video includes clearly legible captions for muted viewing. 2. Build Micro-communities Community has become somewhat of a buzzword in publishing over the past few years, yet it does accurately describe the like-minded loyal audiences many publishers enjoy. But Lorraine Goldberg, director of social strategy at Meredith, suggests there are effective ways to engage communities within communities. Engaging these micro-communities can happen through a number of channels, from live get-togethers to Facebook groups. “They may not bring scale, but you may reach people with a greater retention rate,”... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
Not to brag, but Lit Hub is a pretty good website. We’re closing in on our ten-year anniversary—the digital publishing equivalent of roughly a century—and we’ve published consistently since the day we launched, resulting in an archive of thousands of articles. On top of that, Lit Hub has decent... Continue reading at Literrary Hub
[ Literrary Hub | 2024-12-05 09:57:47 UTC ]
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His blog, The Shatzkin Files, was an essential read for industry insiders. His observations about the changes digital publishing would bring were prophetic. Continue reading at The New York Times
[ The New York Times | 2024-11-22 22:38:42 UTC ]
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Techtober rolled straight into November this year. The first week of the month was a busy one at Engadget HQ as we published a number of high-profile reviews over the last few days. There's the MacBook Pro and Mac mini from Apple alongside the beastly (and expensive) PS5 Pro. Plus, we've got yet... Continue reading at Engadget
[ Engadget | 2024-11-09 15:00:04 UTC ]
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The director of digital publishing for Mondadori Libri in Italy, Miriam Spinnato, talks about audiobooks' 'inherently accessible' format. The post Mondadori’s Miriam Spinnato: ‘Audio Production Has Increased Significantly’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-25 15:24:25 UTC ]
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At the 2024 Frankfurt Book Fair, PW caught up with Kim Hyung Joo, head of webtoons at Munpia, one of Korea's leading digital publishing platforms, about the growth of the billion-dollar Korean webtoon business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-17 04:00:00 UTC ]
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At the 2024 Frankfurt Book Fair, PW caught up with Kim Hyung Joo, head of webtoons at Munpia, one of Korea's leading digital publishing platforms, about the growth of the billion dollar Korean webtoon business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-17 04:00:00 UTC ]
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This week, Devindra and Cherlynn dive into Engadget's reviews on Google's Pixel 9 and 9 Pro phones. Are they really a step up from last year's devices? And how do they compare to Samsung's latest? Also, we chat about a few stories from Gamescom 2024, including Microsoft's Indiana Jones game... Continue reading at Engadget
[ Engadget | 2024-08-23 11:30:03 UTC ]
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Now that we’re at the midway point of 2024, let’s look back at five of the top stories that defined H1. Continue reading at Digiday
[ Digiday | 2024-07-04 04:01:00 UTC ]
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Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if these strategies can actually make up the social referral deficit. Continue reading at Digiday
[ Digiday | 2024-04-10 04:01:00 UTC ]
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OpenAI's new chatbot store opened on Jan. 10, but digital publishing companies haven’t been all that eager to dive in head first just yet due to their own limited resources and the lack of clear audience and revenue growth opportunities. Continue reading at Digiday
[ Digiday | 2024-01-26 05:01:00 UTC ]
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Livestream platform Twitch quietly ended a series of multiyear partnerships in 2023 that it brokered with publishers including Rolling Stone, Complex and Vice, according to three people familiar with the agreements. Twitch invited the publishers to establish channels on... Continue reading at AdWeek
[ AdWeek | 2024-01-18 10:34:51 UTC ]
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After a long run of record financial results, sales at Simon & Schuster fell 13%, and operating income dropped 35.5%, in the third quarter ended September 30, 2023. Nonetheless, CEO Jonathan Karp is excited about prospects for both the holiday season and life after Paramount Global. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-03 04:00:00 UTC ]
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After a long run with weekly sales ahead of 2022, unit sales of adult fiction titles were down 0.2% in the year-to-date after sales fell last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-28 04:00:00 UTC ]
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Superhero movies are a dime a dozen, but the comic book podcast is about to hit its stride. We’ve had a nice, long run of comic book movies and television shows. One after the other, with big actors and even bigger action sequences. Before the end of the year we’ll get Loki Season 2, The... Continue reading at Fast Company
[ Fast Company | 2023-09-26 05:00:00 UTC ]
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Sponsored: On September 13, Bookwire's 'All About Multi-Format Publishing' program will look at digital publishing developments. The post Bookwire Stages ‘Shaping the Future of Digital Books’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-31 17:46:41 UTC ]
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The Basel-based Karger, founded in 1890, has partnered with the UK's Kortext on an NHS-England digital publishing program. The post Switzerland’s Karger and Kortext: Research for England’s National Health appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-29 18:33:43 UTC ]
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Dolby has announced a new Atmos feature to pair your TV speakers with any wireless speakers you have in the room. Officially dubbed Dolby Atmos FlexConnect, the tech will appear first on 2024 TCL TVs.It’s not completely new ground: Samsung has Q-Symphony and Sony has Acoustic Center Sync, for... Continue reading at Engadget
[ Engadget | 2023-08-29 11:15:03 UTC ]
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A library card is one of the most useful things you can have in your wallet. Libby offers free access to ebooks and audiobooks if you have a supported library card (some 90 percent of public libraries in North America now use OverDrive's app). Not only that, you can also use Libby to read a host... Continue reading at Engadget
[ Engadget | 2023-08-28 17:00:30 UTC ]
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Amazon Prime Day 2023 is a few days away on July 11th, but you don't have to wait until then to get a good deal. The company has started to roll out a few early Prime Day deals before the two-day shopping event officially commences, including, as expected, several discounts on its own devices... Continue reading at Engadget
[ Engadget | 2023-07-09 13:05:03 UTC ]
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Amazon Prime Day 2023 is a few days away on July 11th, but you don't have to wait until then to get a good deal. The company has started to roll out a few early Prime Day deals before the two-day shopping event officially commences, including, as expected, several discounts on its own devices... Continue reading at Engadget
[ Engadget | 2023-07-07 14:29:48 UTC ]
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