A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas that have been shared with us in recent months that publishers should think about when they evaluate the experiences they offer audiences. Here are seven to consider: 1. Test Everything for Mobile What’s actually resonating with consumers on their smartphones? For one thing, content with “snappy headlines” and “tight copy,” according to Erin Weaver, director of audience development at Group Nine Media. “Know your character limits and keep all experiences mobile-friendly.” This means limiting big walls of text to 1-2 sentences per paragraph, keeping ad units non-invasive and ensuring that all video includes clearly legible captions for muted viewing. 2. Build Micro-communities Community has become somewhat of a buzzword in publishing over the past few years, yet it does accurately describe the like-minded loyal audiences many publishers enjoy. But Lorraine Goldberg, director of social strategy at Meredith, suggests there are effective ways to engage communities within communities. Engaging these micro-communities can happen through a number of channels, from live get-togethers to Facebook groups. “They may not bring scale, but you may reach people with a greater retention rate,”... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
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Leena Majander-Reenpää is the publisher of WSOY, one of the leading Finnish publishers dating back to the 19th century. Find out about the latest authors, bestsellers and digital publishing projects from WSOY. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-10 00:00:00 UTC ]
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Despicable or brilliant? How three publishers have grown, at least in part by repurposing or resurfacing old content. The post Recycle, reuse … re-publish? How publishers make what’s old new again appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-08-15 00:00:00 UTC ]
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Full-page letter by Nobel peace laureate called on British people and political leaders to 'stand firmly with the people of Israel'The publisher of the Guardian has defended its decision to run a newspaper advertisement about the conflict in Gaza that called on David Cameron and other political... Continue reading at The Guardian
[ The Guardian | 2014-08-11 00:00:00 UTC ]
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Adams Publishing Group, LLC announced today that it has purchased the assets of Chronotype Publishing Company located in Rice Lake, Wisconsin. The acquisition includes The Chronotype, Northwestern Wisconsin’s largest weekly newspaper, and T ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-08-07 00:00:00 UTC ]
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Will the bright, imaginative, tech savvy, book reading (or content devouring) twentysomething choose Gollancz or Google, Faber or Facebook, Orion or O2? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-30 00:00:00 UTC ]
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China Publishing Group Corporation was founded in 2002 and is one of the largest holding companies in Chinese publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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China South Publishing & Media Group Co., Ltd (ZhongNan) is a book and newspaper publisher and printer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Nine publishing pros at The Bookseller's Futurebook conference offered their big ideas for the industry, which included publishing faster and publishing less. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-26 00:00:00 UTC ]
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A German art foundation is experimenting with an open-access self-published monograph as an ebook. Could this be a model for other institutions looking for greater exposure? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-20 00:00:00 UTC ]
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Andy Reynolds, former VP of marketing & publicity for a visual book publisher, is on a job hunt — so he showcased his expertise in the format he knew best. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-16 00:00:00 UTC ]
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Amazon Publishing will have a new leader when publisher Larry Kirshbaum leaves on Jan. 17 and is replaced by Daphne Durham. Durham will be based in Seattle — not the New York office. She has served as editor in chief and has already taken over responsibility for adult trade books and children’s... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2013-10-26 00:00:00 UTC ]
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The gap between what a small press, a large publisher, and someone self-publishing is getting narrower. Do you have a preference for one over another? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-13 00:00:00 UTC ]
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China Publishing Group Corporation was founded in 2002 and is one of the largest holding structures in Chinese publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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The 2013 Small Publishers' Catalogue Africa offers more than just a listing of small African publishers: it's a guide to inspire small publishers from around the world. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-02 00:00:00 UTC ]
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More traditional publishers will likely merge over the next decade, further consolidating power. but as self-publishers continue to organize, they offer a viable alternative. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-31 00:00:00 UTC ]
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The modern book industry is a multiverse that requires increasingly complex and specialized skill sets, said several publishers at the London Book Fair. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-17 00:00:00 UTC ]
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The publisher of the Daily Press has been elected as president of the Southern Newspaper Publishers Association. Digby A. Solomon - president, publisher and CEO of the Daily Press Media Group since 2007 - was chosen to lead the industry association, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-03 00:00:00 UTC ]
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While big-name magazines have held a presence on Apple’s Newsstand since its inception, small to medium-sized publishers have had a harder time breaking through. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-28 00:00:00 UTC ]
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Ball Publishing Company founded in 1968 by John and Carol Ball in Southwestern Ohio has been acquired by Brothers’ Publishing Company LLC, a media company owned by Fred and Keith Foutz, two long time newspaper executives. Their first acqu ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-04 00:00:00 UTC ]
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Yale’s summer publishing course is entering its third year. The course offers publishing professionals an opportunity to learn industry strategies for expanding a brand’s scope and monetizing digital products. Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-10 00:00:00 UTC ]
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