A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas that have been shared with us in recent months that publishers should think about when they evaluate the experiences they offer audiences. Here are seven to consider: 1. Test Everything for Mobile What’s actually resonating with consumers on their smartphones? For one thing, content with “snappy headlines” and “tight copy,” according to Erin Weaver, director of audience development at Group Nine Media. “Know your character limits and keep all experiences mobile-friendly.” This means limiting big walls of text to 1-2 sentences per paragraph, keeping ad units non-invasive and ensuring that all video includes clearly legible captions for muted viewing. 2. Build Micro-communities Community has become somewhat of a buzzword in publishing over the past few years, yet it does accurately describe the like-minded loyal audiences many publishers enjoy. But Lorraine Goldberg, director of social strategy at Meredith, suggests there are effective ways to engage communities within communities. Engaging these micro-communities can happen through a number of channels, from live get-togethers to Facebook groups. “They may not bring scale, but you may reach people with a greater retention rate,”... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
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To promote Don Easton's latest book, Dundurn Press is releasing one of his previous titles for free on Wattpad. Can it produce new buyers? The post Marketing Experiment: A Canadian Publisher Spins an Old Title on a New Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-19 00:00:00 UTC ]
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Matthias Matting’s fourth annual survey of self-publishing in Germany reveals further refinements in the way indie authors publish their books. The post 7 Charts on the State of German Self-Publishing in 2016 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-28 00:00:00 UTC ]
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Publishers are addicted to the video format on Facebook, and it's easy to see why: they get much higher engagement on video posts than they do on article links, according to an analysis of NewsWhip data. The problem is that publishers have less ability to monetize the video they post to... Continue reading at Digiday
[ Digiday | 2016-05-31 00:00:00 UTC ]
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Telltale Games is best known for its emotional point-and-click adventure games The Walking Dead, The Wolf Among Us and Game of Thrones, but the studio's publishing division is just getting started. Telltale Publishing will bring The Fun Pimps' first-... Continue reading at Engadget
[ Engadget | 2016-04-08 00:00:00 UTC ]
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That number should ramp up quickly as Facebook expands the Anthology program ahead of this year's Digital Content NewFronts, adding Brit & Co, Complex Media, Conde Nast, Discovery Communications, NowThis, PopSugar and Refinery29."The selection of these new partners gets to the crux of the... Continue reading at Advertising Age
[ Advertising Age | 2016-02-16 00:00:00 UTC ]
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Penguin Random House has acquired a skin, food and lifestyle book by Wendy Rowe, a "world-renowned beauty expert" and Burberry's artistic consultant. Continue reading at The Bookseller
[ The Bookseller | 2016-01-23 00:00:00 UTC ]
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The chairman of China South Publishing & Media Group, Gong Shuguang, offers advice to international publishers who want to work with Chinese companies. The post 3 Tips for International Publishers Who Want to Do Business in China appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-07 00:00:00 UTC ]
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Headline communications director Georgina Moore offers 10 tips for publishers promoting new titles and seeking Twitter success. Continue reading at The Bookseller
[ The Bookseller | 2015-11-24 00:00:00 UTC ]
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The Markets Global Publishing Summit at the Frankfurt Book Fair is a platform where publishers can do business with international experts from seven markets. The post 7 Key Questions that Will Be Answered at the The Markets: Global Publishing Summit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
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Novelist Kerry Hudson is setting out ‘a provocation’ calling for wholesale change to encourage and reflect broader spectrum of voicesThe award-winning novelist Kerry Hudson is set to make a bold call for change in UK publishing, which she believes is failing “to reflect the extraordinary... Continue reading at The Guardian
[ The Guardian | 2015-07-09 00:00:00 UTC ]
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On May 12, Facebook launched its much discussed publishing product designed to let media companies post their articles directly to its iOS app. Called "Facebook Instant Articles," the new format loads stories on mobile phones up t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-08 00:00:00 UTC ]
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In The Art of War, Sun Tzu tells us, “In the midst of chaos, there is also opportunity.” Approaching the publishing market in China, it can be hard to distinguish the opportunities from the chaos. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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The seventh annual Publishing for Digital Minds Conference kicked off the London Book Fair, with the main exhibits officially opening on Tuesday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-13 00:00:00 UTC ]
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The Guadalajara International Book Fair (FIL), the most important publishing gathering in Ibero-America, will be held this year from Saturday, November 29, to Sunday, December 7, with thousands of attendees from around the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
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Ewan Morrison explains how the 'seven big ideas in the world' dominate culture and can help you prepare for the next book publishing trends. The post 7 Ideas to Help You Anticipate the Future of Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-16 00:00:00 UTC ]
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By D. Eadward Tree Google, the epitome of the internet ventures that have so disrupted the magazine industry, turns out to have a crush on traditional publishers, a recently leaked report reveals. But... Continue reading at Publishing Executive
[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
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Bill Henderson, founder of Pushcart Press and recipient of the National Book Critics Circle’s Lifetime Achievement Award, tells the story of “an aging man who builds a holy place in his backyard” in his new book. The memoir features bugs, cancer, spiritual wavering, and rocks. Lots of rocks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
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Signs from the UK Independent Publishers Guild conference signal a move toward bolder experiments with with content, DRM, and engagement to foster a brighter future. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-03 00:00:00 UTC ]
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At the GBO's recent translator workshop, two US book editors and translator Susan Bernofksy shared techniques and tips for literary translators. Here's what they said. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-18 00:00:00 UTC ]
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By Denis Wilson It's not uncommon for sister publications within a publishing company to partner on issues or share content. For its October issue, Wired collaborated with fellow Condé Nast title bon appétit on... Continue reading at Publishing Executive
[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
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