Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above the fold,” because […] The post Why viewability suffers in ad-heavy environments appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-09-12 18:40:59 UTC ]
Not to brag, but Lit Hub is a pretty good website. We’re closing in on our ten-year anniversary—the digital publishing equivalent of roughly a century—and we’ve published consistently since the day we launched, resulting in an archive of thousands of articles. On top of that, Lit Hub has decent... Continue reading at Literrary Hub
[ Literrary Hub | 2024-12-05 09:57:47 UTC ]
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His blog, The Shatzkin Files, was an essential read for industry insiders. His observations about the changes digital publishing would bring were prophetic. Continue reading at The New York Times
[ The New York Times | 2024-11-22 22:38:42 UTC ]
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The director of digital publishing for Mondadori Libri in Italy, Miriam Spinnato, talks about audiobooks' 'inherently accessible' format. The post Mondadori’s Miriam Spinnato: ‘Audio Production Has Increased Significantly’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-25 15:24:25 UTC ]
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At the 2024 Frankfurt Book Fair, PW caught up with Kim Hyung Joo, head of webtoons at Munpia, one of Korea's leading digital publishing platforms, about the growth of the billion dollar Korean webtoon business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-17 04:00:00 UTC ]
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At the 2024 Frankfurt Book Fair, PW caught up with Kim Hyung Joo, head of webtoons at Munpia, one of Korea's leading digital publishing platforms, about the growth of the billion-dollar Korean webtoon business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-17 04:00:00 UTC ]
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Print media do face challenges but the influence they offer – especially on the right – is considerable‘Expect the unexpected” is the bland but pointed advice given by the evasive editor of the Daily Beast to the bemused William Boot, accidental protagonist in Evelyn Waugh’s deathless Fleet... Continue reading at The Guardian
[ The Guardian | 2024-09-15 08:00:52 UTC ]
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Times are hard for print media in Saskatchewan. This is true for Indigenous-focused news outlets just like any other. But some are adapting to change and hoping to inspire the next generation of Indigenous journalists. Continue reading at CBC
[ CBC | 2024-08-19 10:00:00 UTC ]
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Original film’s screenwriter in talks for sequel which will see Miranda Priestly battling a luxury brand outfit headed by former assistant Emily Charlton A sequel to hit 2006 comedy The Devil Wears Prada is under way at Disney, with key cast and crew widely expected to return, including director... Continue reading at The Guardian
[ The Guardian | 2024-07-09 11:46:42 UTC ]
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Now that we’re at the midway point of 2024, let’s look back at five of the top stories that defined H1. Continue reading at Digiday
[ Digiday | 2024-07-04 04:01:00 UTC ]
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None of them are enthusiastic about Starmer or Sunak. And all are anxious about what comes nextAt first glance, it seemed same old, same old. Britain’s print media backed their usual teams when Rishi Sunak announced an election this week. Yet, behind the scenes, much has changed, not least the... Continue reading at The Guardian
[ The Guardian | 2024-05-24 07:00:10 UTC ]
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Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if these strategies can actually make up the social referral deficit. Continue reading at Digiday
[ Digiday | 2024-04-10 04:01:00 UTC ]
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OpenAI's new chatbot store opened on Jan. 10, but digital publishing companies haven’t been all that eager to dive in head first just yet due to their own limited resources and the lack of clear audience and revenue growth opportunities. Continue reading at Digiday
[ Digiday | 2024-01-26 05:01:00 UTC ]
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Sponsored: On September 13, Bookwire's 'All About Multi-Format Publishing' program will look at digital publishing developments. The post Bookwire Stages ‘Shaping the Future of Digital Books’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-31 17:46:41 UTC ]
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The Basel-based Karger, founded in 1890, has partnered with the UK's Kortext on an NHS-England digital publishing program. The post Switzerland’s Karger and Kortext: Research for England’s National Health appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-29 18:33:43 UTC ]
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The company’s high-volume approach to digital publishing has led to duplicated stories and alienated some of its journalists. At least one editor has already resigned. Continue reading at The New York Times
[ The New York Times | 2023-05-21 00:15:06 UTC ]
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Their young audience made them the envy of the media’s old guard. But, ultimately, they couldn’t convert this into profitAfter Rupert Murdoch invested tens of millions of pounds in his digital publishing company in 2013, Shane Smith, boss of Vice Media, laughed at how much old media companies... Continue reading at The Guardian
[ The Guardian | 2023-05-20 07:00:50 UTC ]
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Some of them posed for photos – and before they knew it they had become the face of skin lightening, bad boyfriends, penis disorders and Canadian immigration. What’s it like when your image goes around the world?Stock images are everywhere, and you probably rarely notice them: on billboards and... Continue reading at The Guardian
[ The Guardian | 2023-04-08 09:00:18 UTC ]
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Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday
[ Digiday | 2022-11-29 15:18:30 UTC ]
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Sharjah's Guest of Honor Italy, digital publishing in the Arab world and more open the 2022 Publishers Conference professional program. The post At Sharjah’s Conference: ‘Let’s Not Leave Anyone Behind’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-31 02:43:28 UTC ]
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Ruling by Russia’s media regulator comes less than year after its editor won Nobel peace prizeRussia-Ukraine war: latest updatesA court in Moscow has stripped Novaya Gazeta of its print media licence, effectively banning the newspaper from operating inside Russia, less than a year after its... Continue reading at The Guardian
[ The Guardian | 2022-09-05 10:57:34 UTC ]
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