Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above the fold,” because […] The post Why viewability suffers in ad-heavy environments appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-09-12 18:40:59 UTC ]
My son Piers Jones, who has died aged 47 from cancer, worked as a digital publishing expert at the Guardian for eight years before becoming the first chief digital officer at the Natural History Museum in London.In various roles at the Guardian from 2008 onwards he helped to make it possible for... Continue reading at The Guardian
[ The Guardian | 2020-01-03 12:22:41 UTC ]
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Magazine and newspaper executives may beg to differ, but our love affair with print media has been surprisingly resilient in the digital era. E-book sales have flattened, and physical book sales continue to outstrip the “disruptors” by a wide margin. In fact, as our annual review of “Books for... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-18 21:53:27 UTC ]
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We asked digital publishing executives to vote for the top technology vendors they encountered at FUSE Media 2019. Check out the "Best Boardroom Case Studies," the "Startup Derby Winner," and one "Company to Watch." Plus, learn how these vendors are specifically helping publishers. Continue reading at Publishing Executive
[ Publishing Executive | 2019-12-04 15:28:23 UTC ]
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The power of the rightwing press has corroded public debate. But we can do more than just complain about itIn February 2016, a few months before the referendum, Donald Tusk published the European Council’s draft plans for renegotiating Britain’s relationship with the EU. David Cameron was... Continue reading at The Guardian
[ The Guardian | 2019-11-15 06:00:01 UTC ]
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Digital publishing consultancy The Literary Platform has won £44,800 from Arts Council England to relaunch and support its new digital magazine, The Lit, as well as a series of writing and publishing initiatives targeted at underrepresented writers. Continue reading at The Bookseller
[ The Bookseller | 2019-11-07 05:36:40 UTC ]
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Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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The dawn of digital publishing brought about a tumultuous shift within the media landscape. Publishers have had to adapt to many emerging realities – but the latest challenge still hasn’t been fully overcome. Even if you found your place in the sun and now put all your efforts into creating... Continue reading at Publishing Executive
[ Publishing Executive | 2019-10-08 14:32:35 UTC ]
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Who needs secret government sources when you have Donald Trump? Yesterday, a reporter on the White House driveway asked Trump what he hoped Volodymyr Zelensky, the president of Ukraine, would do after Trump asked him to investigate the Bidens. “I would think that if they were honest about it,... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-10-04 11:58:13 UTC ]
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Vice Media Inc., the youth-oriented media company, agreed to acquire the online publisher Refinery29, seeking to reignite growth by reaching a young female audience. The deal marks the biggest move yet by Vice Chief Executive Officer Nancy Dubuc, who has been trying to revive the once... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 19:51:02 UTC ]
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Last year, we introduced a brand new honor at our Eddie & Ozzie Awards gala—Magazine of the Year. Despite many of the challenges print faces, magazines continue to evolve and change in tandem with the industry, and we felt it was important to recognize the very best in our community. And... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-26 15:22:57 UTC ]
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Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above... Continue reading at Digiday
[ Digiday | 2019-09-12 18:40:59 UTC ]
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Ad Age’s At the Newsstand spotlights notable ad-supported print media available now (or very soon) near you. Print copies of venerable independent music/lifestyle magazine The Fader typically seem like collector’s editions. The thing is printed on heavy glossy stock and features lavish... Continue reading at Advertising Age
[ Advertising Age | 2019-09-12 15:40:00 UTC ]
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U.K. media companies from the Financial Times to The Guardian have reported growth in the last year, amid the boom of the Brexit-related news Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-09-04 16:35:32 UTC ]
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The digital publishing and self-publishing platform, which was founded in Korea, has expanded in the U.S., and is preparing to launch a series of nine online graphic adaptations of young adult prose novels published by a variety of big houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-30 04:00:00 UTC ]
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The renewed interest of the subscription revenue model has turned heads in the digital publishing industry. Some publishers have found Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-26 18:57:18 UTC ]
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Throughout the year, we report on the good and bad things happening in and around the print and digital publishing world. Sometimes the stories offer true inspiration, while other times they make us and our readers cringe. But that’s business. What’s always consistent in what we report is... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-13 19:29:59 UTC ]
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After decades of gathering Spanish-language magazines and newspapers in his office—thousands of them—Kirk Whisler started looking around for a more formal place to archive this collection. Whisler is president of Fallbrook, Calif.-based Latino 247 Media Group, a founding member of the National... Continue reading at Advertising Age
[ Advertising Age | 2019-08-13 13:31:00 UTC ]
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Orlando software and digital publishing firm firm BlueToad Inc. has partnered with Amazon Inc. to launch a new voice technology service. Terms of the deal were not disclosed. Amazon Polly, a service that turns text into speech, will adopt a Neural Text-to-Speech Newscaster Voice program that... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-08-05 16:04:37 UTC ]
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Between dealing with ad blockers, ensuring GDPR compliance and keeping up with changing ad viewability standards, digital publishing is hard work. In the pursuit of more revenue, publishers usually focus on either increasing their ad inventory or optimizing the existing ad inventory. Ad refresh... Continue reading at Advertising Age
[ Advertising Age | 2019-07-22 14:00:00 UTC ]
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Anyone who has been paying attention over the past year is probably well aware that Facebook has a problem with misinformation. But a number of recent events have highlighted an issue that could be even more problematic for the company and its users: namely, harassment and various forms of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-07-03 11:45:26 UTC ]
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