Why viewability suffers in ad-heavy environments

Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above the fold,” because […] The post Why viewability suffers in ad-heavy environments appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-09-12 18:40:59 UTC ]
News tagged with: #print media #full page #editorial content #digital publishing

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What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
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‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind

Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-01-22 05:01:00 UTC ]
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‘On the Suffering of the World’ sounds depressing, but perhaps it is a call to action, too

A collection of works by the 19th-century philosopher Arthur Schopenhauer takes on new meaning today. Continue reading at The Washington Post

[ The Washington Post | 2021-01-13 15:00:00 UTC ]
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‘W-3,’ a Memoir That Recalls Suffering Without Sentimentality or Sensationalism

Bette Howland’s 1974 memoir, recently reissued, recounts her time in a psychiatric ward and the people she met there. Continue reading at The New York Times

[ The New York Times | 2021-01-06 20:50:30 UTC ]
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Apple suffers a loss in lawsuit against maker of iPhone emulators

Apple sued security start-up Corellium last year, accusing it of violating copyright law for offering researchers access to “virtual” iPhones that can help them find bugs in iOS products. Now, a federal judge in Florida has tossed Apple’s copyright c... Continue reading at Engadget

[ Engadget | 2020-12-30 12:03:47 UTC ]
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National TV Ad Sales Shrank 11% This Year, But Are Bouncing Back

In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek

[ AdWeek | 2020-12-07 02:00:00 UTC ]
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‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:32 UTC ]
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Kamala Harris added to line-up for Little People, Big Dreams series

The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-15 14:59:22 UTC ]
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Faber launches Cummings ad van at Barnard Castle

As part of  Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October).  Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 21:31:44 UTC ]
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HC partners with D&AD on hunt for emerging designer for Narnia branding

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[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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Chinese market suffering from 'major' reduction in ISBNs, warns Nurnberg at FBF

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[ The Bookseller | 2020-10-13 21:06:46 UTC ]
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Amazon Publishing launches first UK ad campaign for celeb author

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[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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In ‘Grieving,’ MacArthur ‘genius’ Cristina Rivera Garza reflects on the collective suffering of her home country

This concise but weighty collection of essays addresses an array of critical topics, including violence in Mexico, deportation and covid-19. Continue reading at The Washington Post

[ The Washington Post | 2020-10-08 12:00:00 UTC ]
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McMaster’s memoir is heavy on history, but light on Trump

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[ The Washington Post | 2020-09-25 12:00:00 UTC ]
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Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

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[ AdWeek | 2020-09-17 12:00:07 UTC ]
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Black Lumascape Compiles All Black-Owned Ad-Tech Firms in a Continuously Updating Chart

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[ AdWeek | 2020-09-03 12:30:00 UTC ]
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Only 9% of Ad Buyers Have a Clear Budget for Next Year

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[ AdWeek | 2020-09-02 14:20:11 UTC ]
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Binc Adding Staff to Service Demand

Citing a surge in demand for its services, the Book Industry Charitable Foundation, the nonprofit organization that assists booksellers in need, has promoted Kate Weiss to programs manager, and is recruiting a new communications coordinator. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-05 04:00:00 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

National Law Journal EIC departs for Bloomberg, an EIC returns to Gizmodo, TechCrunch COO moves on and more. The post Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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