After dropping its paywall, The Sun focuses on rebuilding traffic

After three years behind a paywall, The Sun has had to flip its content strategy to win back the traffic and SEO history it's lost in the interim, to compete in the free-access world. That's meant bringing in more people experienced with digital publishing and creating a centralized team dedicated to creating content specifically for third-party platforms. And it seems to be working: In February, it was the only paper (along with the Guardian) to see a month-on-month traffic increase, attracting over 2 million daily unique visitors. News UK chief customer officer Chris Duncan talks to Digiday about how it's sharpening its SEO and social distribution skills. The post After dropping its paywall, The Sun focuses on rebuilding traffic appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-21 00:00:00 UTC ]
News tagged with: #content strategy #win back #digital publishing #third-party platforms

Other Publishing stories related to: 'After dropping its paywall, The Sun focuses on rebuilding traffic'

After dropping its paywall, The Sun focuses on rebuilding traffic

After three years behind a paywall, The Sun has had to flip its content strategy to win back the traffic and SEO history it's lost in the interim, to compete in the free-access world. That's meant bringing in more people experienced with digital publishing and creating a centralized team... Continue reading at Digiday

[ Digiday | 2016-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content strategy #win back #digital publishing #third-party platforms

One Year After Removing Its Paywall, Quartz’s Traffic Continues to Drop

Last April, the business news publisher Quartz stunned the media industry by removing its three-year-old paywall, a move designed to expand its general readership at the potential expense of its paid membership business. One year later, the pivot serves as a valuable, if limited, case study in... Continue reading at AdWeek

[ AdWeek | 2023-05-04 06:00:00 UTC ]
More news stories like this | News stories tagged with: #media industry #move designed #case study #news publisher

How The Sun uses Facebook to build audience, since dropping its paywall

The Sun has been aggressively scaling its audience since it dropped its paywall last November. And coming from a place of zero search equity, Facebook has been the platform that's helped the publisher scale its audience fast. And it has clearly worked: The Sun has 20 million monthly visitors,... Continue reading at Digiday

[ Digiday | 2016-10-13 00:00:00 UTC ]
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Google reclaims title of top traffic referrer, and search-focused publishers are enjoying the moment

Publishers seized on the opportunity to talk about a growing misalignment with Facebook, which had been the top source of referral traffic for publishers since 2015. The post Google reclaims title of top traffic referrer, and search-focused publishers are enjoying the moment appeared first on... Continue reading at Digiday

[ Digiday | 2017-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #referral traffic

Several publishers on Medium have seen their traffic drop

In April, a batch of small publishers migrated to Medium in the hopes that the platform’s network effect would increase their reach. But seven months after the move, ComScore and Alexa data show that most of these publishers have seen their traffic decline. "It was never my intention to move to... Continue reading at Digiday

[ Digiday | 2016-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traffic decline #network effect #huge boost

Uh-oh, some publishers see a drop in Facebook traffic

Some social-centric publishers saw double-digit drops in their Facebook referral traffic last month, with some suspecting that this is the flip side of Facebook's pushing Instant Articles (and video) into people’s news feeds. Those initiatives are designed to keep people in Facebook's app, but... Continue reading at Digiday

[ Digiday | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook traffic #double-digit drops #flip side #news feeds

The Web Traffic for the World's Biggest Publishers Dropped Dramatically in April — and Nobody Can Agree Why

Many of the world's biggest and best-known online news publishers saw significant drops in traffic between March and April this year. It appears Facebook might be a culprit in some way, but nobody can agree on a solid theory as to why. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-20 00:00:00 UTC ]
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It took 20 years for Children of the Sun to become an overnight success

Children of the Sun burst onto the indie scene like a muzzle flash on a dark night. Publisher Devolver Digital dropped the game’s first trailer on February 1, showcasing frenzied sniper shots and a radioactive art style. A Steam demo highlighting its initial seven stages went live that same day... Continue reading at Engadget

[ Engadget | 2024-04-18 19:45:11 UTC ]
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Sales Dropped at Comics Shops in 2023, ComicsPRO Survey Finds

Sales fell at 69% of responding retailers in 2023 compared with 2022, with sales of new comics periodicals down at 73% of responding comic shops and graphic novel sales down at 65%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sales fell #comics shops #comics periodicals #graphic novel

Publishers turn to other platforms to address platform referral traffic issues

Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if these strategies can actually make up the social referral deficit. Continue reading at Digiday

[ Digiday | 2024-04-10 04:01:00 UTC ]
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SPD Client Presses Race to Claim Books as Ingram Drops a Tight Deadline

Ingram Publisher Services has told former Small Press Distribution clients that they have 60 days to remove inventory from its warehouse, prompting some publishers to panic, and Independent Publishers Group will participate in two informational sessions for small presses early this week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #small press #publisher services

The Kobo Libra 2 drops to its lowest price of the year so far

The Kobo Libra 2 ereader has dropped to its lowest price of the year so far. You can grab one via Amazon for $170, which is a discount of $20. This matches pricing from the holiday season for the water-resistant reading tablet. Kobo’s Libra 2 easily made our list of the best ereaders for a... Continue reading at Engadget

[ Engadget | 2024-01-30 19:50:25 UTC ]
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Apple just dropped a mysterious trailer for its latest sci-fi series Constellation

Apple just dropped a trailer for its forthcoming sci-fi mystery series Constellation. The series follows an astronaut, played by Noomi Rapace, after an emergency return to Earth. However, the homecoming is fraught with mysterious occurrences and plain-old sci-fi weirdness, leaving audiences... Continue reading at Engadget

[ Engadget | 2024-01-22 16:42:45 UTC ]
More news stories like this | News stories tagged with: #breaking bad #disposable income #isaac asimov #real world #science fiction

‘I attacked Daniel Craig with a toasting fork’: inside the wild creation of Drop the Dead Donkey

Ahead of a new stage revival, the creators and cast of Channel 4’s classic 90s newsroom sitcom remember close encounters with future Bond stars, writing episodes at the last minute and the meaning between that mysterious titleWhen Drop the Dead Donkey debuted on Channel 4 on 9 August 1990, it... Continue reading at The Guardian

[ The Guardian | 2024-01-20 11:55:00 UTC ]
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Sand Land, a game adaptation of Akira Toriyama's manga, drops on April 26

Bandai Namco’s Sand Land finally has a release date of April 26. This is a video game adaptation of a classic manga by artist Akira Toriyama. That’s the same Akira Toriyama who created Dragon Ball, and also created the character designs for Chrono Trigger and many entries in the Dragon Quest... Continue reading at Engadget

[ Engadget | 2024-01-12 18:40:08 UTC ]
More news stories like this | News stories tagged with: #bandai namco #release date #chrono trigger #improve performance #source material #manga

Amazon's Kindle Paperwhite drops to $120 for Black Friday

Ereaders like the Kindle Paperwhite make great gifts — especially when they're on sale. The Paperwhite adds a few perks over the standard Kindle, including a warm backlight, a waterproof build and a larger screen. As part of Amazon's Black Friday sale, it's now $20 off... Continue reading at Engadget

[ Engadget | 2023-11-23 15:00:04 UTC ]
More news stories like this | News stories tagged with: #larger screen #prime day #300ppi screen #2-inch screen #kindle

Indigo Books & Music Sales Dropped 12% in Q2

Blaming inflation and customer price sensitivity, Indigo Books & Music, Canada's leading book retailer, saw a 12.4% decline in sales for the second quarter ending September 30. Sales fell both at physical stores and online. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #sales fell #4% decline #physical stores