After dropping its paywall, The Sun focuses on rebuilding traffic

After three years behind a paywall, The Sun has had to flip its content strategy to win back the traffic and SEO history it's lost in the interim, to compete in the free-access world. That's meant bringing in more people experienced with digital publishing and creating a centralized team dedicated to creating content specifically for third-party platforms. And it seems to be working: In February, it was the only paper (along with the Guardian) to see a month-on-month traffic increase, attracting over 2 million daily unique visitors. News UK chief customer officer Chris Duncan talks to Digiday about how it's sharpening its SEO and social distribution skills. The post After dropping its paywall, The Sun focuses on rebuilding traffic appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-21 00:00:00 UTC ]
News tagged with: #content strategy #win back #digital publishing #third-party platforms

Other Publishing stories related to: 'After dropping its paywall, The Sun focuses on rebuilding traffic'


After dropping its paywall, The Sun focuses on rebuilding traffic

After three years behind a paywall, The Sun has had to flip its content strategy to win back the traffic and SEO history it's lost in the interim, to compete in the free-access world. That's meant bringing in more people experienced with digital publishing and creating a centralized team... Continue reading at Digiday

[ Digiday | 2016-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content strategy #win back #digital publishing #third-party platforms


One Year After Removing Its Paywall, Quartz’s Traffic Continues to Drop

Last April, the business news publisher Quartz stunned the media industry by removing its three-year-old paywall, a move designed to expand its general readership at the potential expense of its paid membership business. One year later, the pivot serves as a valuable, if limited, case study in... Continue reading at AdWeek

[ AdWeek | 2023-05-04 06:00:00 UTC ]
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How The Sun uses Facebook to build audience, since dropping its paywall

The Sun has been aggressively scaling its audience since it dropped its paywall last November. And coming from a place of zero search equity, Facebook has been the platform that's helped the publisher scale its audience fast. And it has clearly worked: The Sun has 20 million monthly visitors,... Continue reading at Digiday

[ Digiday | 2016-10-13 00:00:00 UTC ]
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Google reclaims title of top traffic referrer, and search-focused publishers are enjoying the moment

Publishers seized on the opportunity to talk about a growing misalignment with Facebook, which had been the top source of referral traffic for publishers since 2015. The post Google reclaims title of top traffic referrer, and search-focused publishers are enjoying the moment appeared first on... Continue reading at Digiday

[ Digiday | 2017-12-13 00:00:00 UTC ]
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Several publishers on Medium have seen their traffic drop

In April, a batch of small publishers migrated to Medium in the hopes that the platform’s network effect would increase their reach. But seven months after the move, ComScore and Alexa data show that most of these publishers have seen their traffic decline. "It was never my intention to move to... Continue reading at Digiday

[ Digiday | 2016-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traffic decline #network effect #huge boost


Uh-oh, some publishers see a drop in Facebook traffic

Some social-centric publishers saw double-digit drops in their Facebook referral traffic last month, with some suspecting that this is the flip side of Facebook's pushing Instant Articles (and video) into people’s news feeds. Those initiatives are designed to keep people in Facebook's app, but... Continue reading at Digiday

[ Digiday | 2016-04-08 00:00:00 UTC ]
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The Web Traffic for the World's Biggest Publishers Dropped Dramatically in April — and Nobody Can Agree Why

Many of the world's biggest and best-known online news publishers saw significant drops in traffic between March and April this year. It appears Facebook might be a culprit in some way, but nobody can agree on a solid theory as to why. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-20 00:00:00 UTC ]
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The Kindle Paperwhite Signature Essentials bundle drops to its lowest price of the year ahead of Prime Day

The weather is, unfortunately, getting colder and that means it's about time to cozy up on your couch with a blanket and some good reading material. If you're an e-reader lover or have finally run out of bookshelf space then you might want to look at the Kindle Paperwhite Signature Essentials... Continue reading at Engadget

[ Engadget | 2024-10-01 14:17:17 UTC ]
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Amazon's Fire HD 10 tablet drops to a record-low price ahead of October Prime Day

If you've been on the lookout for a killer deal on a perfectly decent tablet for streaming videos and catching up on some reading, hunt no more. Just ahead of the October edition of Prime Day, Amazon has slashed the price of the Fire HD 10 tablet to $75, which is a discount of $65. This matches... Continue reading at Engadget

[ Engadget | 2024-09-30 20:27:55 UTC ]
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Apple’s iPad mini drops to a record low of $380

If you’ve been holding out for a deal on an iPad mini, it may be time to make a move. Apple’s mini-tablet has dropped to a record low on Amazon. Usually $499, the sixth-gen model with 64GB is on sale for a mere $379. If you want more storage, the 256GB variant, typically $649, is on sale for... Continue reading at Engadget

[ Engadget | 2024-08-05 16:30:05 UTC ]
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Amazon's Kindle Scribe drops to a new record-low ahead of Prime Day

Amazon Prime Day doesn’t officially start until July 16, but early deals have been trickling in for days. For instance, the well-reviewed Kindle Scribe e-reader is on sale for $235 and includes the company’s Basic Pen stylus thingamajig. All told, that’s a discount of $105, making this a... Continue reading at Engadget

[ Engadget | 2024-07-10 16:09:55 UTC ]
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Customer Traffic Improving at Books-A-Million, Half Price Books

Data from Placer.ai shows that, while both bookstore chains have had some successes in increasing customer traffic, their gains in 2024 trail that of Barnes & Noble. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore #barnes #barnes noble #bookstore chains


Report Finds Customer Traffic Rising at Barnes & Noble

A new report by a market intelligence firm, whose services include store foot traffic analysis, found that customer visits at Barnes & Noble locations have increased every month but one since November 2023 compared to the prior year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-01 04:00:00 UTC ]
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Charges dropped against 4 in Toronto Indigo bookstore vandalism

Charges have been dropped against four of the 11 people charged with mischief and criminal harassment, which police called "hate-motivated," after an Indigo bookstore was vandalized last fall. Continue reading at CBC

[ CBC | 2024-05-22 13:48:29 UTC ]
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Endnotes: ‘Cue the Sun!’ by Emily Nussbaum

An inside look at the publication process for the Pulitzer Prize winner’s second book Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-03 04:00:00 UTC ]
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NY1 anchor focuses on learning new things to stay sharp onscreen

More than 30 years ago Annika Pergament drove up the coast, starting in Florida, in search of her first journalism job after graduate school—her trunk filled with tapes of herself as a news anchor. She landed a gig in television news just several hundred miles later."I hit every news station on... Continue reading at Crains New York

[ Crains New York | 2024-04-23 20:44:42 UTC ]
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