After three years behind a paywall, The Sun has had to flip its content strategy to win back the traffic and SEO history it's lost in the interim, to compete in the free-access world. That's meant bringing in more people experienced with digital publishing and creating a centralized team dedicated to creating content specifically for third-party platforms. And it seems to be working: In February, it was the only paper (along with the Guardian) to see a month-on-month traffic increase, attracting over 2 million daily unique visitors. News UK chief customer officer Chris Duncan talks to Digiday about how it's sharpening its SEO and social distribution skills. The post After dropping its paywall, The Sun focuses on rebuilding traffic appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-03-21 00:00:00 UTC ]
News tagged with:
#content strategy
#win back
#digital publishing
#third-party platforms
After three years behind a paywall, The Sun has had to flip its content strategy to win back the traffic and SEO history it's lost in the interim, to compete in the free-access world. That's meant bringing in more people experienced with digital publishing and creating a centralized team... Continue reading at Digiday
[ Digiday | 2016-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content strategy
#win back
#digital publishing
#third-party platforms
Last April, the business news publisher Quartz stunned the media industry by removing its three-year-old paywall, a move designed to expand its general readership at the potential expense of its paid membership business. One year later, the pivot serves as a valuable, if limited, case study in... Continue reading at AdWeek
[ AdWeek | 2023-05-04 06:00:00 UTC ]
More news stories like this | News stories tagged with:
#media industry
#move designed
#case study
#news publisher
The Sun has been aggressively scaling its audience since it dropped its paywall last November. And coming from a place of zero search equity, Facebook has been the platform that's helped the publisher scale its audience fast. And it has clearly worked: The Sun has 20 million monthly visitors,... Continue reading at Digiday
[ Digiday | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mail online
Publishers seized on the opportunity to talk about a growing misalignment with Facebook, which had been the top source of referral traffic for publishers since 2015. The post Google reclaims title of top traffic referrer, and search-focused publishers are enjoying the moment appeared first on... Continue reading at Digiday
[ Digiday | 2017-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#referral traffic
In April, a batch of small publishers migrated to Medium in the hopes that the platform’s network effect would increase their reach. But seven months after the move, ComScore and Alexa data show that most of these publishers have seen their traffic decline. "It was never my intention to move to... Continue reading at Digiday
[ Digiday | 2016-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#traffic decline
#network effect
#huge boost
Some social-centric publishers saw double-digit drops in their Facebook referral traffic last month, with some suspecting that this is the flip side of Facebook's pushing Instant Articles (and video) into people’s news feeds. Those initiatives are designed to keep people in Facebook's app, but... Continue reading at Digiday
[ Digiday | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook traffic
#double-digit drops
#flip side
#news feeds
Many of the world's biggest and best-known online news publishers saw significant drops in traffic between March and April this year. It appears Facebook might be a culprit in some way, but nobody can agree on a solid theory as to why. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#web traffic
#appears facebook
#solid theory
Amazon Prime Day doesn’t officially start until July 16, but early deals have been trickling in for days. For instance, the well-reviewed Kindle Scribe e-reader is on sale for $235 and includes the company’s Basic Pen stylus thingamajig. All told, that’s a discount of $105, making this a... Continue reading at Engadget
[ Engadget | 2024-07-10 16:09:55 UTC ]
More news stories like this | News stories tagged with:
#kindle
#hardcover
#yahoo life
#stiff competition
Data from Placer.ai shows that, while both bookstore chains have had some successes in increasing customer traffic, their gains in 2024 trail that of Barnes & Noble. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-08 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookstore
#barnes
#barnes noble
#bookstore chains
A new report by a market intelligence firm, whose services include store foot traffic analysis, found that customer visits at Barnes & Noble locations have increased every month but one since November 2023 compared to the prior year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-01 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes
#prior year
#barnes noble
Charges have been dropped against four of the 11 people charged with mischief and criminal harassment, which police called "hate-motivated," after an Indigo bookstore was vandalized last fall. Continue reading at CBC
[ CBC | 2024-05-22 13:48:29 UTC ]
More news stories like this | News stories tagged with:
#bookstore
An inside look at the publication process for the Pulitzer Prize winner’s second book Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-03 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#publication process
#pulitzer prize
More than 30 years ago Annika Pergament drove up the coast, starting in Florida, in search of her first journalism job after graduate school—her trunk filled with tapes of herself as a news anchor. She landed a gig in television news just several hundred miles later."I hit every news station on... Continue reading at Crains New York
[ Crains New York | 2024-04-23 20:44:42 UTC ]
More news stories like this | News stories tagged with:
#lower manhattan
#television series
#gossip girl
#past january
#time warner
Children of the Sun burst onto the indie scene like a muzzle flash on a dark night. Publisher Devolver Digital dropped the game’s first trailer on February 1, showcasing frenzied sniper shots and a radioactive art style. A Steam demo highlighting its initial seven stages went live that same day... Continue reading at Engadget
[ Engadget | 2024-04-18 19:45:11 UTC ]
More news stories like this | News stories tagged with:
#major publishing
#libraries
Sales fell at 69% of responding retailers in 2023 compared with 2022, with sales of new comics periodicals down at 73% of responding comic shops and graphic novel sales down at 65%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales fell
#comics shops
#comics periodicals
#graphic novel
Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if these strategies can actually make up the social referral deficit. Continue reading at Digiday
[ Digiday | 2024-04-10 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#social platforms
#publishers turn
#digital publishing