After dropping its paywall, The Sun focuses on rebuilding traffic

After three years behind a paywall, The Sun has had to flip its content strategy to win back the traffic and SEO history it's lost in the interim, to compete in the free-access world. That's meant bringing in more people experienced with digital publishing and creating a centralized team dedicated to creating content specifically for third-party platforms. And it seems to be working: In February, it was the only paper (along with the Guardian) to see a month-on-month traffic increase, attracting over 2 million daily unique visitors. News UK chief customer officer Chris Duncan talks to Digiday about how it's sharpening its SEO and social distribution skills. The post After dropping its paywall, The Sun focuses on rebuilding traffic appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-21 00:00:00 UTC ]
News tagged with: #content strategy #win back #digital publishing #third-party platforms

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Literacy Focus: Welcoming Places, Safe Spaces

We spoke with four librarians about how they create safe spaces for their students, and why it matters so much to them. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #literacy focus #safe spaces


Amazon's Kindle Scribe drops to $295 with its first discount

If you've been looking to grab Amazon's Kindle Scribe but didn't want to jump in at full price, the company has rolled out the first set of discounts on its new top-end e-reader with note-taking support. Depending on which configuration you want, the deals take $45 to $60 off the device's... Continue reading at Engadget

[ Engadget | 2023-01-05 20:40:33 UTC ]
More news stories like this | News stories tagged with: #digital artists #front light #color temperature #battery life #larger screen #buying advice #follow @engadgetdeals #e-book #kindle


Baltimore Sun offices to return downtown in 2023

The company has signed a lease for office space at 200 St. Paul Place, the publisher announced in a memo sent to staff Thursday afternoon. Continue reading at Baltimore Sun

[ Baltimore Sun | 2022-12-29 18:03:18 UTC ]
More news stories like this | News stories tagged with: #office space #publisher announced


Print Book Sales Dropped 6.4% Last Week

Unit sales of print books rose 15.5% last week over the previous week, but were still down 6.4% from the comparable week last year at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-22 05:00:00 UTC ]
More news stories like this | News stories tagged with: #previous week


Apple's iPad Air drops to $500, plus the rest of the week's best tech deals

We're in the thick of the holiday season, so we're still seeing good deals on a number of gadgets and tech gear we recommend. Apple's iPad Air, for instance, is down to its second-lowest price to date at $500, while Amazon's Fire HD 8 is down to an all-time low of $55. The Xbox Series S is still... Continue reading at Engadget

[ Engadget | 2022-12-09 17:01:40 UTC ]
More news stories like this | News stories tagged with: #high contrast #multiple retailers #lower cost #top recommendation #e-book


How brands are driving better outcomes with attention-focused strategies

Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday

[ Digiday | 2022-12-08 16:10:20 UTC ]
More news stories like this | News stories tagged with: #social feeds #digital revolution #digital media


Amazon's new Kindle drops to $85 for Black Friday

Amazon's latest entry-level Kindle has received its first discount in time for Black Friday. The company is selling the 2022 ad-supported Kindle for $85, or $15 below the official price. That makes it tempting if you're planning a gift for the bookworm in your life, or have just been waiting for... Continue reading at Engadget

[ Engadget | 2022-11-24 13:30:55 UTC ]
More news stories like this | News stories tagged with: #black friday #previous model #pay extra #kindle paperwhite #8-inch display #base kindle #buying advice #kindle


Christian Publishers Sharpen a Direct-to-Consumer Focus

Christian publishers are working all angles to reach book buyers, with new sales strategies involving book clubs, customer management software, conference attendance, coordinated cross-media campaigns, and much more Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-22 05:00:00 UTC ]
More news stories like this | News stories tagged with: #direct-to-consumer focus #christian publishers


Apple's 10.2-inch iPad drops to $270, plus the best early Black Friday deals so far

Though Black Friday is technically a week away, we're already seeing a barrage of sales that we expect to carry over into the shopping holiday. Several of Apple's iPads, Apple Watches and MacBooks are available at their lowest prices to date, for instance, as are a plethora of devices from... Continue reading at Engadget

[ Engadget | 2022-11-18 17:15:53 UTC ]
More news stories like this | News stories tagged with: #$100 savings #extra $10 #@engadgetdeals #kindle


Print Book Sales Dropped 14.2% Last Week

Despite three books posting sales of more than 100,000 copies last week, unit sales of print books fell 14.2% compared to the week ended October 30, 2021 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #2% compared


Literacy Focus: Reading Across Genders

We asked four teachers and librarians about the ways they encourage students and patrons to read books featuring protagonists of diverse gender identities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #literacy focus


Print Sales Dropped 10.5% in Early October

Unit sales of print books fell 10.5% in the week ended Oct. 15, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #early october


Print Sales Dropped 8% in Early October

Unit sales of print books fell 8% in the week ended Oct. 8, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #early october


Amazon's Kindle Paperwhite drops to $100, plus the rest of the week's best tech deals

Amazon's Prime Early Access Sale is coming next week and we've already started to see a number of preview deals pop up. Devices like the Echo Show 5, Fire TV Stick 4K Max and Kindle Paperwhite have been discounted ahead of the event, and we expect to see more deals on Amazon gadgets during the... Continue reading at Engadget

[ Engadget | 2022-10-07 15:45:38 UTC ]
More news stories like this | News stories tagged with: #extra storage #mobile app #buying advice #kindle


‘Hope for Ukraine’ Focuses on Faith in Wartime

Chosen Books is publishing ‘Hope for Ukraine: Stories of Grit and Grace from the Front Lines of War,’ the first religion trade book to offer an on-the-ground perspective of the Russia-Ukraine conflict. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #chosen books #front lines #russia-ukraine conflict #trade book


5 mystery books to cozy up with as the sun sets on vacation season

Settle in with novels by Donna Leon, Sulari Gentill, Elly Griffiths, Jean-Luc Bannalec and Sara Paretsky. Continue reading at The Washington Post

[ The Washington Post | 2022-08-23 12:00:00 UTC ]
More news stories like this | News stories tagged with: #elly griffiths #sara paretsky


Amazon's Kindle Paperwhite drops to $110, plus the rest of the week's best tech deals

Labor Day is rapidly approaching and we're already starting to see more tech deals pop up across the web. Amazon discounted a bunch of its own gadgets this week, including the new Kindle Paperwhite, its Signature Edition and the Kindle Oasis, as well as a bunch of Fire TV Sticks and Fire... Continue reading at Engadget

[ Engadget | 2022-08-19 13:15:16 UTC ]
More news stories like this | News stories tagged with: #comfortable fit #buying advice #kindle


Schiffer Launches Craft-Focused Imprint

The Schiffer Craft imprint will launch in fall 2023, publishing approximately 25 crafting titles per season. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-19 04:00:00 UTC ]
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The UK’s Society of Authors Adds a New Disability-Focused Book Award

The Society of Authors in London opens its 2023 submission program, having awarded 32 writers and illustrators with 2022 prizes. The post The UK’s Society of Authors Adds a New Disability-Focused Book Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-05 13:37:47 UTC ]
More news stories like this | News stories tagged with: #book award