After dropping its paywall, The Sun focuses on rebuilding traffic

After three years behind a paywall, The Sun has had to flip its content strategy to win back the traffic and SEO history it's lost in the interim, to compete in the free-access world. That's meant bringing in more people experienced with digital publishing and creating a centralized team dedicated to creating content specifically for third-party platforms. And it seems to be working: In February, it was the only paper (along with the Guardian) to see a month-on-month traffic increase, attracting over 2 million daily unique visitors. News UK chief customer officer Chris Duncan talks to Digiday about how it's sharpening its SEO and social distribution skills. The post After dropping its paywall, The Sun focuses on rebuilding traffic appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-21 00:00:00 UTC ]
News tagged with: #content strategy #win back #digital publishing #third-party platforms

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France's publishers saw 2% print drop in 2020, says SNE

French publishers’ print book sales probably dropped by only 2% in 2020 when compared to the year before, according to preliminary figures provided by Vincent Montagne, president of the French Publishers Association (Syndicat National de l’Edition, SNE). Continue reading at The Bookseller

[ The Bookseller | 2021-01-11 12:59:19 UTC ]
More news stories like this | News stories tagged with: #french publishers #publishers association #print book


Blackwell's drops click and collect in almost all stores as lockdown hits

Blackwell's is the latest bookseller to announce it has closed its stores during the new lockdown and will not be offering click and collect, with the exception of its Oxford branch. Continue reading at The Bookseller

[ The Bookseller | 2021-01-06 09:24:14 UTC ]
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Amazon's Kindle drops to $60 again in Black Friday sale

You can now start shopping for Black Friday deals on Amazon devices, and one of the first models you can get at a discount is the company’s Kindle e-reader. The latest version of the company’s basic e-reader is now on sale for $60, down $30 from its... Continue reading at Engadget

[ Engadget | 2020-11-20 11:45:42 UTC ]
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Pearson creates new division focused on D2C relationship building

Pearson has created a new direct-to-consumer division, hiring senior talent from Warner Bros to help lead it.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-18 06:07:40 UTC ]
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Bookstore Sales Dropped 27.7% in September

Bookstore sales fell 27.7% in September, dropping to $609 million from $842 million a year ago. For the first nine months of 2020, sales were down 31% compared to 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-18 05:00:00 UTC ]
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Rebuilding and Reinventing the Book Business Sustainably

A trio of booksellers from a variety of stores as well as a documentarian of reading trends discussed what ails the industry as well as what has to be done to make it more sustainable at a PubTech Connect session. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book business


Focus on the customer to grow audiences, Shurin urges

Jared Shurin, author, editor and head of strategy at M&C Saatchi World Services, has urged publishers and booksellers to focus on customer insight to grow and retain their audiences.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 09:46:18 UTC ]
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Johnny Depp loses libel case against Sun over claims he beat ex-wife Amber Heard

Pirates of Caribbean actor had sued newspaper publisher for damage to his reputationThe Hollywood actor Johnny Depp has lost his high-stakes libel action in the London courts against the Sun after the newspaper described him as a “wife beater”.The high court dismissed the claim by the Pirates of... Continue reading at The Guardian

[ The Guardian | 2020-11-02 11:23:11 UTC ]
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DK puts focus on 'green' titles for spring

Dorling Kindersley will put a focus on sustainability in its spring list next year, revealing titles to encourage the public to "make more sustainable choices".  Continue reading at The Bookseller

[ The Bookseller | 2020-10-23 10:44:48 UTC ]
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August Bookstore Sales Dropped 30.7%

Bookstore sales tumbled 30.7% in August compared to August 2019, putting an end to a brief rally that saw the rate of sales declines slowing compared to 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #august compared #bookstore sales


Erika A. Niedowski, a former Sun foreign correspondent and 2004 Pulitzer Prize finalist, dies

Erika A. Niedowski, a former Sun foreign correspondent and Moscow bureau chief who was a 2004 Pulitzer Prize finalist and later worked for The Associated Press, died Friday of undetermined causes at Rhode Island Hospital two days before her 47th birthday. Continue reading at Baltimore Sun

[ Baltimore Sun | 2020-10-06 21:08:37 UTC ]
More news stories like this | News stories tagged with: #died friday #pulitzer prize


The Times drops the mother lode on Trump’s taxes

Yesterday, the New York Times reporters Russ Buettner, Susanne Craig, and Mike McIntire—and if you recognize the byline you’ll know where this sentence is headed—published a mammoth story based on recent tax returns that President Trump filed with the Internal Revenue Service, records that the... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-09-28 12:10:20 UTC ]
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Booksellers welcome UK arrival of indie-focused Bookshop site

Booksellers have generally reacted enthusiastically to news that the US indie-focused retail site Bookshop.org is launching in the UK this November, although some remain cautious. Continue reading at The Bookseller

[ The Bookseller | 2020-09-13 19:17:12 UTC ]
More news stories like this | News stories tagged with: #bookshop


IPA Calls on Brazil’s Government To Drop Proposed VAT on Books

The International Publishers Association calls on Brasilia to abandon plans for new book taxes, as the econmy sharply contracts. The post IPA Calls on Brazil’s Government To Drop Proposed VAT on Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-02 13:53:42 UTC ]
More news stories like this | News stories tagged with: #books appeared #ipa calls #abandon plans #publishers association


DHA focuses on fiction for New Writers Open Week

David Higham Associates (DHA) is running a series of events for adult and children’s fiction writers in its next New Writers Open Week. Continue reading at The Bookseller

[ The Bookseller | 2020-08-31 14:20:32 UTC ]
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‘Little Scratch’ drops readers into the reality of a distressed mind

Rebecca Watson’s debut novel has a simple story line and an experimental approach. Continue reading at The Washington Post

[ The Washington Post | 2020-08-18 07:39:15 UTC ]
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Audible Charts: Midnight Sun strikes the top

Stephenie Meyer's Midnight Sun (Hachette) has scored a hat-trick across formats in the UK, adding an Audible number one to its print and e-book chart top spots. Continue reading at The Bookseller

[ The Bookseller | 2020-08-13 13:07:33 UTC ]
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'Midnight Sun' Tops 1 Million Copies Sold in First Week

Stephenie Meyer’s 'Midnight Sun' sold more than 1 million copies across all formats last week, Little, Brown reported. The success continues a string of big first-week sales performances for books released during the pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #midnight sun #stephenie meyer


Minneapolis Bookstores Rebuilding After Rough Beginning to Summer

While the owner of two Minneapolis indies reports bureaucratic snags obstructing efforts to rebuild after his stores were destroyed, other indies report more positive outcomes after a tumultuous start to the summer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-13 04:00:00 UTC ]
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Amazon Charts: Midnight Sun dawns at the top

Stephenie Meyer's Midnight Sun (Atom) rose 11 places to top the Amazon Charts' Most-Sold: Fiction chart, as the Twilight reboot sold 62,460 copies in hardback to claim the UK Official Top 50 number one through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2020-08-12 02:23:16 UTC ]
More news stories like this | News stories tagged with: #amazon charts #stephenie meyer #fiction chart #nielsen bookscan #nielsen #hardback