After dropping its paywall, The Sun focuses on rebuilding traffic

After three years behind a paywall, The Sun has had to flip its content strategy to win back the traffic and SEO history it's lost in the interim, to compete in the free-access world. That's meant bringing in more people experienced with digital publishing and creating a centralized team dedicated to creating content specifically for third-party platforms. And it seems to be working: In February, it was the only paper (along with the Guardian) to see a month-on-month traffic increase, attracting over 2 million daily unique visitors. News UK chief customer officer Chris Duncan talks to Digiday about how it's sharpening its SEO and social distribution skills. The post After dropping its paywall, The Sun focuses on rebuilding traffic appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-21 00:00:00 UTC ]
News tagged with: #content strategy #win back #digital publishing #third-party platforms

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Smaller Licensing Expo Generates Steady Traffic in Live Return

Though the number of exhibitors was down from the last in-person Licensing Expo held in 2019, most exhibitors said they had productive meetings throughout the first day of the conference. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
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Congress Holds Second Hearing, Focuses on Censorship in Classrooms

The Congressional Subcommittee on Civil Rights and Civil Liberties held a hearing on Thursday to discuss the trend in some states to restrict discussion in public school classrooms relating to race and LGBTQ issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #civil rights #lgbtq issues

Comics Retail Rebuilds, and Restocks

Booksellers discuss comics’ resurgence in 2021—and how strong sales were hindered by supply chain issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-06 04:00:00 UTC ]
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Print Book Sales Dropped 12% Last Week

Print unit sales were down in every category last week compared to the week ended April 24, 2021, at outlets that report to NPD BookScan, resulting in an overall decline of 12.6%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-28 04:00:00 UTC ]
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Apple's third-gen AirPods drop to $150, plus the rest of the week's best tech deals

A number of gadgets remain on sale as we head into the holiday weekend. Apple's latest AirPods remain $30 off and down to $150, and you can pick up the AirPods Pro for $175. Certain colors of the Apple Watch Series 7 are on sale for as low as $313, plus you can save on a bunch of Surface devices... Continue reading at Engadget

[ Engadget | 2022-04-15 15:45:19 UTC ]
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London Book Fair: IPA Focuses on Sustainability

The International Publishers Association's programming for London Book Fair centers on the SDG Publishers Compact. The post London Book Fair: IPA Focuses on Sustainability appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-04 11:47:04 UTC ]
More news stories like this | News stories tagged with: #sustainability appeared #london book fair #publishers association's

A winner of this year’s Windham-Campbell Prizes dropped out of the literary scene for 40 years.

New hero alert: Wong May, the winner of this year’s $165,000 Windham-Campbell Prize in poetry, who expressed surprise at the award given than she has consciously eschewed the literary world in favor of the work itself. On the Windham-Campbell website, Wong May has one of the all-time great... Continue reading at Literrary Hub

[ Literrary Hub | 2022-03-29 19:56:25 UTC ]
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Apple's AirPods Pro drop to $175, plus the rest of the week's best tech deals

A slew of gadgets went on sale this week and many remain discounted as we head into the weekend. A number of Apple devices are on sale right now, including the AirPods Pro for $175, the iPad mini for $459 and the new iPad Air with the M1 chipset for $570. Elsewhere, Amazon's Fire HD 8 table is... Continue reading at Engadget

[ Engadget | 2022-03-25 15:45:31 UTC ]
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New and Forthcoming AAPI-Focused Titles

A listing of new and forthcoming adult, YA, and children's fiction and nonfiction titles on the storytelling, history, achievements, and the diversity and complexity of the Asian American and Pacific Islander global diaspora. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-18 04:00:00 UTC ]
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In Focus: AAPI Authors Respond to Anti-Asian Violence

New titles support and celebrate Asian American and Pacific Islander communities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-18 04:00:00 UTC ]
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Print Book Sales Dropped 16% Last Week

A year ago, sales of Dr. Seuss titles were soaring following the decision by Dr. Seuss Enterprises to stop publishing some older Seuss titles. With no such controversy this year, unit sales of print books fell 16.2% last week from a year ago. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-10 05:00:00 UTC ]
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Constituting the Human in a Dystopian World: Kazuo Ishiguro’s Klara and the Sun, by Lopamudra Basu

Book Reviews Photo by Dominik Scythe / Unsplash A new book by a Nobel laureate and Booker award-winning author always brings with it a sense of trepidation. Will the new novel live up to the already established high expectations? Klara and the... Continue reading at World Literature Today

[ World Literature Today | 2022-03-01 21:50:34 UTC ]
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ABA Town Hall Focuses on Board's Commitment to Free Speech

The ABA's hour-long Town Hall drew almost 200 participants, with booksellers celebrating the board’s increased diversity, but also concerned about changes made this past fall to the ABA Ends Policies regarding its view on freedom of expression. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-18 05:00:00 UTC ]
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Print Unit Sales Dropped 3.9% in Early February

With the adult nonfiction category posting a 10.2% decline in print unit sales in the week ended Feb. 5, 2022, total unit sales of print books fell 3.9% from the comparable week in 2021 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-11 05:00:00 UTC ]
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Picador secures 'jaw-dropping' title on US gun violence by Shapira

Picador has secured Basic Pistol: Living and Dying By the Gun in America, a “jaw-dropping” study by Harel Shapira.    Continue reading at The Bookseller

[ The Bookseller | 2022-01-25 13:34:13 UTC ]
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The Morning After: Adidas' first NFT drop made $23 million

If you’ve started to generally understand the ebbs and flows of cryptocurrencies, the volatility of Bitcoin and the rest, and started to comprehend why blockchain tech has a big future beyond Dogecoin, it probably means you’re late to the NFT party. Non-fungible tokens are, well, unique. (That’s... Continue reading at Engadget

[ Engadget | 2021-12-20 12:13:50 UTC ]
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Apple's latest AirPods drop to $140, plus the rest of the week's best tech deals

With Christmas right around the corner, now's the time to make sure you have all your gifts in check and grab any last-minute holiday gifts you may need. Thankfully, there remain a good number of tech deals available, and a good portion of them are still slated to arrive before the holiday if... Continue reading at Engadget

[ Engadget | 2021-12-17 16:45:01 UTC ]
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Apple's second-gen AirPods drop to $100, plus the rest of the week's best tech deals

If you're still on the hunt for good tech gifts to give this year, you still have time to grab some that will arrive before the holidays. Apple's second-generation AirPods are on sale again for $100, while the Fitbit Charge 5 fitness tracker is back down to $130. Both Amazon's Kindle and a few... Continue reading at Engadget

[ Engadget | 2021-12-10 16:45:43 UTC ]
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‘Lens of the West Coast’: Inside the L.A. Times’ new head of audio’s plan to focus the publisher’s podcasts

Aguilera wants people to one day associate the newspaper publisher with its podcasts and their West Coast "vibe and tone." But first, she is tasked with growing the L.A. Times' daily news show "The Times." The post ‘Lens of the West Coast’: Inside the L.A. Times’ new head of audio’s plan to... Continue reading at Digiday

[ Digiday | 2021-12-03 05:01:00 UTC ]
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