After dropping its paywall, The Sun focuses on rebuilding traffic

After three years behind a paywall, The Sun has had to flip its content strategy to win back the traffic and SEO history it's lost in the interim, to compete in the free-access world. That's meant bringing in more people experienced with digital publishing and creating a centralized team dedicated to creating content specifically for third-party platforms. And it seems to be working: In February, it was the only paper (along with the Guardian) to see a month-on-month traffic increase, attracting over 2 million daily unique visitors. News UK chief customer officer Chris Duncan talks to Digiday about how it's sharpening its SEO and social distribution skills. The post After dropping its paywall, The Sun focuses on rebuilding traffic appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-21 00:00:00 UTC ]
News tagged with: #content strategy #win back #digital publishing #third-party platforms

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Main’s Phoenix set to fly after lockdown launch with focus on fresh talent

After leaving Picador to launch her own list at Orion, Francesca Main says the emphasis at Phoenix will be on developing writers and hitting the litersary/commercial sweet spot Continue reading at The Bookseller

[ The Bookseller | 2021-06-18 17:22:26 UTC ]
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DoJ Drops Case Against John Bolton

The Department of Justice has dropped its legal claims against former President Trump's one-time national security adviser over his bestselling memoir 'The Room Where It Happened.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #john bolton #president trump #bestselling memoir #memoir


Melissa Cummings-Quarry and Natalie A Carter: Turning the focus on the next generation

Though Black Girls Book Club (BGBC) founders Melissa Cummings-Quarry and Natalie A Carter inked the deal for their upcoming first book last year, it was not quite a recent development. Continue reading at The Bookseller

[ The Bookseller | 2021-05-28 23:44:22 UTC ]
More news stories like this | News stories tagged with: #book club


HarperCollins Focus Launches Lifestyle, Gift Book Imprint

Harper Celebrate will publish books geared toward seekers of inspiration, motivation, and peace of mind. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-13 04:00:00 UTC ]
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Scotland Country Focus: Q&A with Sally Pattle

Sally Pattle, the owner of Far from the Madding Crowd in Linlightgow, reflects on a surreal 12 months.    Continue reading at The Bookseller

[ The Bookseller | 2021-04-25 04:12:44 UTC ]
More news stories like this | News stories tagged with: #madding crowd


February Bookstore Sales Dropped 22.3%

February bookstore sales fell to $446 million in February compared to sales of $573 million in 2020, according to preliminary estimates from the U.S. Census Bureau. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #february compared #preliminary estimates #census bureau #bookstore sales


Marr leaves Cornerstone owing to 'shifting focus' at division

Editor Sonny Marr is leaving Cornerstone this month owing to a “shifting focus” in the division’s commercial fiction publishing. Continue reading at The Bookseller

[ The Bookseller | 2021-04-14 07:17:08 UTC ]
More news stories like this | News stories tagged with: #shifting focus


Patricia Engel’s ‘Infinite Country’ focuses on the psychological pain of a family split apart

At its best, Engel’s novel interrogates the idea of American exceptionalism through the story of a Colombian couple and their three children. Continue reading at The Washington Post

[ The Washington Post | 2021-03-03 13:00:00 UTC ]
More news stories like this | News stories tagged with: #patricia engel #infinite country #american exceptionalism


Faber details campaign for Ishiguro's Klara and the Sun

Faber has detailed its publicity and marketing for Kazuo Ishiguro's Klara and the Sun, published this week, which features the first ever in-conversation public event between Ishiguro and his daughter, Naomi. Continue reading at The Bookseller

[ The Bookseller | 2021-03-03 07:25:11 UTC ]
More news stories like this | News stories tagged with: #kazuo ishiguro


In Kazuo Ishiguro’s ‘Klara and the Sun,’ a robot tries to make sense of humanity

Ishiguro’s first novel since winning the Nobel Prize in 2017 is a delicate, haunting story, steeped in sorrow and hope. Continue reading at The Washington Post

[ The Washington Post | 2021-03-02 16:46:21 UTC ]
More news stories like this | News stories tagged with: #kazuo ishiguro #make sense #nobel prize #first novel


Android morality tale ‘Klara and the Sun’ is not the usual dystopian saga

Nobel Prize-winning author Kazuo Ishiguro explores the effects of technology on humans through the eyes of an ever-sunny, ever-likable cyborg. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2021-03-01 14:06:50 UTC ]
More news stories like this | News stories tagged with: #prize-winning author


‘Klara and the Sun’: Do androids dream of human emotions?

A likable android studies human behavior in Nobel Prize-winning author Kazuo Ishiguro’s “Klara and the Sun,” which explores the effects of AI. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2021-03-01 14:06:00 UTC ]
More news stories like this | News stories tagged with: #human emotions #prize-winning author


The vultures come for Tribune, as the Baltimore Sun looks to escape

In December, Alden Global Capital, a New York City hedge fund and media investor, confirmed, in a filing with the Securities and Exchange Commission, that it was looking to acquire Tribune Publishing, which owns the Chicago Tribune, the New York Daily News, and the Hartford Courant, as well as... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-02-17 13:33:35 UTC ]
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Quarto refinances to 'focus on growth'

Quarto has signed a new $20m bank facility, as well as extending $13m in loans it received in 2018 and getting a new $10m loan. Continue reading at The Bookseller

[ The Bookseller | 2021-02-16 21:21:58 UTC ]
More news stories like this | News stories tagged with: #quarto


The Sun and BookTrust in campaign to bring books to kids in lockdown

The Sun on Sunday and children's reading charity BookTrust are launching a new campaign, Books For Kids, asking readers to send in their old children’s books so they can be pulped and turned into new ones, "bringing the joy of reading to more families during lockdown". Continue reading at The Bookseller

[ The Bookseller | 2021-02-02 17:33:21 UTC ]
More news stories like this | News stories tagged with: #bring books


Pearson sales drop 10% in 'challenging' 2020

Pearson has reported group sales fell 10% in 2020 in its January trading update, reflecting the continuing impact of Covid.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-19 21:27:03 UTC ]
More news stories like this | News stories tagged with: #pearson


November Bookstore Sales Dropped 21.5%

Bookstore sales were $485 million in November, down from $618 million in November 2019, according to figures from the U.S. Census Bureau. The 21.5% decline was the smallest monthly drop since spring. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-19 05:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore sales


France's publishers saw 2% print drop in 2020, says SNE

French publishers’ print book sales probably dropped by only 2% in 2020 when compared to the year before, according to preliminary figures provided by Vincent Montagne, president of the French Publishers Association (Syndicat National de l’Edition, SNE). Continue reading at The Bookseller

[ The Bookseller | 2021-01-11 12:59:19 UTC ]
More news stories like this | News stories tagged with: #french publishers #publishers association #print book