Facing pressure from advertisers, dozens of media companies are reevaluating where display ads appear on their web and mobile sites to ensure visitors can actually see them. And it's become a key element for publishers looking to redesign their sites."A significant portion of the publishers we talk to are actively redesigning all of or part of their sites and all of them are taking viewability into account," said Jonah Goodhart, CEO of analytics firm Moat, which measures viewability and advises publishers and marketers.The term "viewability" refers to whether people visiting a web or mobile site, or watching a digital video, can actually see an ad. It's the latest watchword in advertising and digital publishing, and much like native advertising in early 2014, marketers are clamoring for it. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-09 00:00:00 UTC ]
Not to brag, but Lit Hub is a pretty good website. We’re closing in on our ten-year anniversary—the digital publishing equivalent of roughly a century—and we’ve published consistently since the day we launched, resulting in an archive of thousands of articles. On top of that, Lit Hub has decent... Continue reading at Literrary Hub
[ Literrary Hub | 2024-12-05 09:57:47 UTC ]
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His blog, The Shatzkin Files, was an essential read for industry insiders. His observations about the changes digital publishing would bring were prophetic. Continue reading at The New York Times
[ The New York Times | 2024-11-22 22:38:42 UTC ]
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The director of digital publishing for Mondadori Libri in Italy, Miriam Spinnato, talks about audiobooks' 'inherently accessible' format. The post Mondadori’s Miriam Spinnato: ‘Audio Production Has Increased Significantly’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-25 15:24:25 UTC ]
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At the 2024 Frankfurt Book Fair, PW caught up with Kim Hyung Joo, head of webtoons at Munpia, one of Korea's leading digital publishing platforms, about the growth of the billion dollar Korean webtoon business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-17 04:00:00 UTC ]
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At the 2024 Frankfurt Book Fair, PW caught up with Kim Hyung Joo, head of webtoons at Munpia, one of Korea's leading digital publishing platforms, about the growth of the billion-dollar Korean webtoon business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-17 04:00:00 UTC ]
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Now that we’re at the midway point of 2024, let’s look back at five of the top stories that defined H1. Continue reading at Digiday
[ Digiday | 2024-07-04 04:01:00 UTC ]
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Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming platform to attract advertising to its growing inventory of digital video. While Spotify remains predominantly a music, podcast and audiobook... Continue reading at AdWeek
[ AdWeek | 2024-05-01 21:11:08 UTC ]
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Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if these strategies can actually make up the social referral deficit. Continue reading at Digiday
[ Digiday | 2024-04-10 04:01:00 UTC ]
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OpenAI's new chatbot store opened on Jan. 10, but digital publishing companies haven’t been all that eager to dive in head first just yet due to their own limited resources and the lack of clear audience and revenue growth opportunities. Continue reading at Digiday
[ Digiday | 2024-01-26 05:01:00 UTC ]
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Sponsored: On September 13, Bookwire's 'All About Multi-Format Publishing' program will look at digital publishing developments. The post Bookwire Stages ‘Shaping the Future of Digital Books’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-31 17:46:41 UTC ]
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The Basel-based Karger, founded in 1890, has partnered with the UK's Kortext on an NHS-England digital publishing program. The post Switzerland’s Karger and Kortext: Research for England’s National Health appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-29 18:33:43 UTC ]
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The company’s high-volume approach to digital publishing has led to duplicated stories and alienated some of its journalists. At least one editor has already resigned. Continue reading at The New York Times
[ The New York Times | 2023-05-21 00:15:06 UTC ]
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Their young audience made them the envy of the media’s old guard. But, ultimately, they couldn’t convert this into profitAfter Rupert Murdoch invested tens of millions of pounds in his digital publishing company in 2013, Shane Smith, boss of Vice Media, laughed at how much old media companies... Continue reading at The Guardian
[ The Guardian | 2023-05-20 07:00:50 UTC ]
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Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday
[ Digiday | 2023-04-04 04:01:00 UTC ]
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Quantum Mechanics is the science behind nuclear energy, smart phones, and particle collisions. Yet, almost a century after its discovery, there is still controversy over what the theory actually means. The problem is that its key element, the quantum-mechanical wave function describing atoms and... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-10 09:52:54 UTC ]
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Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday
[ Digiday | 2022-11-29 15:18:30 UTC ]
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Sharjah's Guest of Honor Italy, digital publishing in the Arab world and more open the 2022 Publishers Conference professional program. The post At Sharjah’s Conference: ‘Let’s Not Leave Anyone Behind’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-31 02:43:28 UTC ]
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Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week
[ Media Week | 2022-06-16 07:59:53 UTC ]
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More than a month after revealing the revamped version of PlayStation Plus, Sony has shared the initial lineup of games heading to its new service, covering everything from original PlayStation classics and PlayStation Portable titles to modern hits. The new PlayStation Plus has three tiers,... Continue reading at Engadget
[ Engadget | 2022-05-19 18:45:16 UTC ]
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The audiobook has made the move to center stage in a digital publishing world, writes ‘PW’ audio correspondent Shannon Maughan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-19 04:00:00 UTC ]
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