Another Round of Web Redesigns Brought to You by 'Viewability'

Facing pressure from advertisers, dozens of media companies are reevaluating where display ads appear on their web and mobile sites to ensure visitors can actually see them. And it's become a key element for publishers looking to redesign their sites."A significant portion of the publishers we talk to are actively redesigning all of or part of their sites and all of them are taking viewability into account," said Jonah Goodhart, CEO of analytics firm Moat, which measures viewability and advises publishers and marketers.The term "viewability" refers to whether people visiting a web or mobile site, or watching a digital video, can actually see an ad. It's the latest watchword in advertising and digital publishing, and much like native advertising in early 2014, marketers are clamoring for it. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-09 00:00:00 UTC ]
News tagged with: #key element #significant portion #mobile site #digital video #digital publishing

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Media Ratings Council Issues Interim Guidance for Mobile Viewability, Adds a Not-Quite-Viewable Category

The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served... Continue reading at Advertising Age

[ Advertising Age | 2015-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad spending #major publishers #web publishers


Brought to book: how a publishing gold rush pinned Trump to the page

Wade through the vast library and a horrifying picture emerges: an ignorant, narcissistic, racist liar with a strange relationship with his daughter and senior adviserDonald Trump is not a reader but to the publishing industry he is the gift that keeps on giving. His time in the White House has... Continue reading at The Guardian

[ The Guardian | 2020-10-11 05:00:04 UTC ]
More news stories like this | News stories tagged with: #publishing industry #carlos lozada #45th president #white house #vast library


Del Rey will publish behind the scenes look at web series 'Critical Role'

Del Rey UK, Cornerstone's science fiction and fantasy imprint, will publish The World of Critical Role, a "definitive guide" to the history of the online web series "Critical Role", written by cast of the series and author Liz Marsham. Continue reading at The Bookseller

[ The Bookseller | 2020-08-27 08:30:55 UTC ]
More news stories like this | News stories tagged with: #fantasy imprint #critical role #del rey


Miranda Devine ‘unusually silent’ over defamation claim brought by Quaden Bayles, court hears

Family allege they were defamed by News Corp columnist retweeting material that suggested bullied nine-year-old was an adult actorThe News Corp columnist Miranda Devine has been “unusually silent” in response to a defamation claim brought by bullied nine-year-old Quaden Bayles, a court has been... Continue reading at The Guardian

[ The Guardian | 2020-08-20 05:55:10 UTC ]
More news stories like this | News stories tagged with: #news corp #quaden bayles #court hears


Free Books Campaign partners with Round Table

The Free Books Campaign is partnering with Round Table Books to launch a children's reading list. Continue reading at The Bookseller

[ The Bookseller | 2020-08-09 18:21:30 UTC ]
More news stories like this | News stories tagged with: #free books #reading list


The New Yorker Article Heard Round the World

John Hersey’s article titled simply “Hiroshima,” which comprised the entire feature space in the August 31, 1946, issue of The New Yorker, has been called by many the greatest, or at least the most important, journalistic achievement of the past century. Its life was extended when it was soon... Continue reading at Literrary Hub

[ Literrary Hub | 2020-07-02 08:48:53 UTC ]
More news stories like this | News stories tagged with: #best-selling book #past century #john hersey


British Book Awards: Online and Upbeat, a Busy Round of the Nibbies

The 2020 British Book Awards are announcing prize winners in two parts online, the industry awards first, followed by the book awards. The post British Book Awards: Online and Upbeat, a Busy Round of the Nibbies appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-29 16:44:39 UTC ]
More news stories like this | News stories tagged with: #british book #book awards #industry awards


Publishers Evolve Marketing to Keep Subscribers Brought in During Pandemic

Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations,... Continue reading at AdWeek

[ AdWeek | 2020-06-10 16:18:57 UTC ]
More news stories like this | News stories tagged with: #print media #news organizations #covid-19 pandemic


Our Personalized Quarantine Book Recommendations, Round 10

At the beginning of our now apparently unending isolation, we put out a call asking that those of you who need something good to read in this trying, frightening time, might send us a few of your favorite books (and other things) so we could recommend a good book for you to read. And turns out... Continue reading at Literrary Hub

[ Literrary Hub | 2020-05-29 08:49:57 UTC ]
More news stories like this | News stories tagged with: #good book #favorite books #frightening time


Our Personalized Quarantine Book Recommendations, Round 9

At the beginning of our now apparently unending isolation, we put out a call asking that those of you who need something good to read in this trying, frightening time, might send us a few of your favorite books (and other things) so we could recommend a good book for you to read. And turns out... Continue reading at Literrary Hub

[ Literrary Hub | 2020-05-22 08:49:49 UTC ]
More news stories like this | News stories tagged with: #good book #favorite books #frightening time


Our Personalized Quarantine Book Recommendations, Round 8

At the beginning of our now apparently unending isolation, we put out a call asking that those of you who need something good to read in this trying, frightening time, might send us a few of your favorite books (and other things) so we could recommend a good book for you to read. And turns out... Continue reading at Literrary Hub

[ Literrary Hub | 2020-05-15 08:49:32 UTC ]
More news stories like this | News stories tagged with: #good book #favorite books #frightening time


How Publishers Can Monetize the Mobile Web

[caption id="attachment_180434" align="alignright" width="300"] Click image to download the Playbook[/caption] Long before Apple introduced Intelligent Tracking Protection in its Safari browsers—making traffic “anonymous” and untargetable in advertisers’ minds—publishers were struggling to... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-11 18:00:21 UTC ]
More news stories like this | News stories tagged with: #digital publishing #user experience #coordinated effort #driving revenue #caption id= #mobile web #enable publishers


Our Personalized Quarantine Book Recommendations, Round 7

At the beginning of our now apparently unending isolation, we put out a call asking that those of you who need something good to read in this trying, frightening time, might send us a few of your favorite books (and other things) so we could recommend a good book for you to read. And turns out... Continue reading at Literrary Hub

[ Literrary Hub | 2020-05-08 08:51:39 UTC ]
More news stories like this | News stories tagged with: #good book #favorite books #frightening time


Our Personalized Quarantine Book Recommendations, Round 6

At the beginning of our now apparently unending isolation, we put out a call asking that those of you who need something good to read in this trying, frightening time, might send us a few of your favorite books (and other things) so we could recommend a good book for you to read. And turns […] Continue reading at Literrary Hub

[ Literrary Hub | 2020-05-01 08:49:36 UTC ]
More news stories like this | News stories tagged with: #good book #favorite books #frightening time


The train ride that brought Lincoln to D.C. — and introduced him to the nation

Ted Widmer explores how the president-elect used a 13-day trip to prepare for his new role. Continue reading at The Washington Post

[ The Washington Post | 2020-04-24 12:00:00 UTC ]
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Artist Relief Reports First Round of Emergency Grants, Survey Results

More than 55,000 applicants applied to Artist Relief to receive the first round of 200, $5,000 emergency relief grants for artists in need due to the pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
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Our Personalized Quarantine Book Recommendations, Round 5

About a month ago ago, we put out a call asking that those of you who need something good to read in this trying, frightening time, might send us a few of your favorite books (and other things) so we could recommend a good book for you to read. And turns out quite a lot of […] Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-17 11:44:31 UTC ]
More news stories like this | News stories tagged with: #good book #favorite books #frightening time


Our Personalized Quarantine Book Recommendations, Round 4

Three weeks ago, we put out a call asking that those of you who need something good to read in this trying, frightening time, might send us a few of your favorite books (and other things) so we could recommend a good book for you to read. And turns out quite a lot of you are […] Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-10 08:50:06 UTC ]
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Libraries Connected launches online services round-up

Charity Libraries Connected has launched Libraries From Home, a page on its website rounding up remote services libraries across the country are delivering during the coronavirus crisis.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-07 01:22:20 UTC ]
More news stories like this | News stories tagged with: #libraries #coronavirus crisis