Another Round of Web Redesigns Brought to You by 'Viewability'

Facing pressure from advertisers, dozens of media companies are reevaluating where display ads appear on their web and mobile sites to ensure visitors can actually see them. And it's become a key element for publishers looking to redesign their sites."A significant portion of the publishers we talk to are actively redesigning all of or part of their sites and all of them are taking viewability into account," said Jonah Goodhart, CEO of analytics firm Moat, which measures viewability and advises publishers and marketers.The term "viewability" refers to whether people visiting a web or mobile site, or watching a digital video, can actually see an ad. It's the latest watchword in advertising and digital publishing, and much like native advertising in early 2014, marketers are clamoring for it. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-09 00:00:00 UTC ]
News tagged with: #key element #significant portion #mobile site #digital video #digital publishing

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Media Ratings Council Issues Interim Guidance for Mobile Viewability, Adds a Not-Quite-Viewable Category

The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served... Continue reading at Advertising Age

[ Advertising Age | 2015-05-05 00:00:00 UTC ]
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What’s in a Redesign?

For all of the societal benefits afforded by the age of connectivity, much has been written (in this publication and elsewhere) about the detriments—the misinformation, the polarization and the isolation that the constant deluge of content, algorithmically tailored for individual users and... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-20 16:32:44 UTC ]
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Publishing has to keep up with the world, not the other way round | Candice Carty-Williams

A survey of diversity – or lack of it – in the US books industry makes for dismal reading once moreThe results of a survey of diversity in the world of US publishing were released last month. The figures cover executives, editorial staff, sales, publicity and marketing as well as reviewers,... Continue reading at The Guardian

[ The Guardian | 2020-02-08 07:00:31 UTC ]
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Barnes & Noble Reverses Course on Redesigned Book Covers

The bookseller planned to promote classic novels with covers featuring people of color for Black History Month. Critics accused it of “literary blackface.” Continue reading at The New York Times

[ The New York Times | 2020-02-05 23:31:49 UTC ]
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A round of ap-paws for this bookstore, where you can also adopt a cat!

Sometimes you just have to read between the lines—the felines, that is! There’s something about books and cats that just go together. You’ve probably met your fair share of bookshop cats, but have you ever stumbled into a store looking for A Tale of Two Cities and left with two kitties? Otis and... Continue reading at Literrary Hub

[ Literrary Hub | 2020-01-16 18:38:25 UTC ]
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London Review of Books rounds off 40th anniversary

The London Review of Books has launched a new website, rounding off its 40th anniversary celebrations with a comprehensive overhaul of the paper’s online presence, with its archive freely accessible for a month. Continue reading at The Bookseller

[ The Bookseller | 2019-12-16 18:58:24 UTC ]
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What Google's focus on web frameworks means for front-end development [Q&A]

If the recent Chrome Dev Summit was evidence of what Google thinks is hot in web development, then frameworks were one of the clear winners. More specifically, client-side frameworks and libraries like Angular, Vue and React, and larger web frameworks like Next.js. We spoke to Tim Neutkens, lead... Continue reading at Betanews

[ Betanews | 2019-12-13 14:35:38 UTC ]
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Charlotte's Web tops children's book sales in China

The bestselling children's book in China this year is still Charlotte's Web, as consumers continue to buy old favourites and the number of new titles is expected to fall. Continue reading at The Bookseller

[ The Bookseller | 2019-11-14 20:36:16 UTC ]
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The Atlantic Redesigns Across Platforms; Hearst Magazines Editors to Form Union

Two months into life behind a digital paywall, The Atlantic says it sold "record numbers" of subscriptions in both September and October, doubling the amount of sales originally forecast (though it declined to share specific figures). Today, the magazine unveiled what it hopes will be an... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-12 19:44:42 UTC ]
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The Woman Who Brought Dostoevsky and Chekhov to English Readers

My first publication was a translation, not something I wrote myself. It was an essay in Greek about the poet C.P. Cavafy for a literary anthology of that kind of thing. Before taking up Modern Greek I had spent thousands of hours of my youth translating Homer for my studies—probably too many... Continue reading at Literrary Hub

[ Literrary Hub | 2019-11-12 09:50:58 UTC ]
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Article by Caroline Calloway's 'Ghost Writer' Making Rounds in Hollywood

Natalie Beach, who came out as the ghost writer for Instagram-influencer-turned-failed-memoirist Caroline Calloway in an article on the 'Cut,' is now being represented by CAA—and her viral piece has become a hot commodity in Hollywood. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-18 04:00:00 UTC ]
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Why viewability suffers in ad-heavy environments

Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above... Continue reading at Digiday

[ Digiday | 2019-09-12 18:40:59 UTC ]
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BA launches final round of £50k diversity fund grants for booksellers

The Booksellers Association (BA) has launched the last of three rounds of Diversity & Inclusiveness Grants for its members. Continue reading at The Bookseller

[ The Bookseller | 2019-09-09 16:43:33 UTC ]
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Publishers May Be the Ones Paying for Web Browsers’ Privacy Measures

Being an online publisher has never been more difficult. Web browser providers have pared down on ad-targeting capabilities in recent years, adding to publishers' struggles to monetize traffic and attempts to reduce reliance on third parties. Now Google is taking user privacy a step further,... Continue reading at AdWeek

[ AdWeek | 2019-07-29 21:22:56 UTC ]
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Movies Aren’t Telling Love Stories Anymore. So The New York Times Brought Them to Amazon

The romance genre has all but disappeared from films, so now several cable and streaming outlets have claimed it for themselves. The latest to jump on board is Amazon Prime Video. The streaming service will soon air Modern Love, a new anthology series debuting Oct. 18 that features eight... Continue reading at AdWeek

[ AdWeek | 2019-07-28 00:59:10 UTC ]
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First round of Moyes-funded Quick Reads books to be revealed this autumn

The next Quick Reads titles will be announced this autumn and published in February 2020, accompanied by a “high profile media campaign”, a year on since author Jojo Moyes saved it from closure.  Continue reading at The Bookseller

[ The Bookseller | 2019-06-16 20:58:22 UTC ]
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How the New York Public Library Brought Novels to Instagram With Unexpectedly Huge Results

The idea makes practically no sense at all. Full works of long-form literary fiction uploaded to ... Instagram? And specifically to Instagram Stories, a format known for its fast and fleeting posts about nights on the town and outfits of the day? But the New York Public Library pulled it off,... Continue reading at AdWeek

[ AdWeek | 2019-06-14 20:20:07 UTC ]
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Opinion: The closed nature of the open web

The world wide web celebrated its 30th birthday this past spring. That’s three decades’ worth of growth and evolution for an experiment whose entire purpose was to encourage freedom and decentralization of information and communication. Unfortunately, this open, free global information network... Continue reading at Advertising Age

[ Advertising Age | 2019-05-10 00:00:00 UTC ]
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Facebook leans harder into Groups as it redesigns main app

Facebook Inc. unveiled a redesign Tuesday that focuses on the Groups feature of its namesake social network, doubling down on a successful but controversial part of the big blue app. It’s another sign that Facebook is moving toward more private, intimate communication. The changes, announced... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-04-30 22:05:00 UTC ]
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