Another Round of Web Redesigns Brought to You by 'Viewability'

Facing pressure from advertisers, dozens of media companies are reevaluating where display ads appear on their web and mobile sites to ensure visitors can actually see them. And it's become a key element for publishers looking to redesign their sites."A significant portion of the publishers we talk to are actively redesigning all of or part of their sites and all of them are taking viewability into account," said Jonah Goodhart, CEO of analytics firm Moat, which measures viewability and advises publishers and marketers.The term "viewability" refers to whether people visiting a web or mobile site, or watching a digital video, can actually see an ad. It's the latest watchword in advertising and digital publishing, and much like native advertising in early 2014, marketers are clamoring for it. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-09 00:00:00 UTC ]
News tagged with: #key element #significant portion #mobile site #digital video #digital publishing

Other Publishing stories related to: 'Another Round of Web Redesigns Brought to You by 'Viewability''

Another Round of Web Redesigns Brought to You by 'Viewability'

Facing pressure from advertisers, dozens of media companies are reevaluating where display ads appear on their web and mobile sites to ensure visitors can actually see them. And it's become a key element for publishers looking to redesign their sites."A significant portion of the publishers we... Continue reading at Advertising Age

[ Advertising Age | 2015-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key element #significant portion #mobile site #digital video #digital publishing

Media Ratings Council Issues Interim Guidance for Mobile Viewability, Adds a Not-Quite-Viewable Category

The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served... Continue reading at Advertising Age

[ Advertising Age | 2015-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web publishers #major publishers #ad spending

12 Brilliant Short Stories by Black Writers to Read Year-Round

From one girl’s aspiration to Olympic gymnastics glory, to a boy’s stint living in the Idaho wilderness in hopes of fixing his unruly behavior, something that remains a guiding principle in Black storytelling is the breadth of our lives. These stories, a collection of some of EL’s most-loved... Continue reading at Electric Literature

[ Electric Literature | 2024-02-22 12:00:00 UTC ]
More news stories like this | News stories tagged with: #black writers #guiding principle #electric literature #short stories

Amazon's Audible is laying off 5% of its workforce, marking another round of job cuts in tech

Amazon-owned online audiobook and podcast service Audible is laying off about 5% of its workforce Continue reading at ABC News

[ ABC News | 2024-01-11 22:47:05 UTC ]
More news stories like this | News stories tagged with: #job cuts #audiobook

Another Round of Public Library Bomb Threats

Minnesota public libraries have had a wave of bomb threats called in over the last week, closing institutions early & increasing fear. Continue reading at Book Riot

[ Book Riot | 2024-01-11 14:27:23 UTC ]
More news stories like this | News stories tagged with: #public libraries

How web-based vertical video players can unlock new publisher revenue

Shachar Orren, co-founder and Chief Marketing Officer, EX.CO In recent years, Meta, TikTok, Twitch and even Pinterest have encouraged digital publishers to create vertical content to adhere to their platforms’ standards for engagement driven by our vertical mobile device screens. In response,... Continue reading at Digiday

[ Digiday | 2023-10-24 13:02:04 UTC ]
More news stories like this | News stories tagged with: #digital publishers

Frankfurt Photo Round-Up: People and Programming

The Frankfurt Book Fair’s professional programming ranged from academic publishing and AI to image licensing, literary awards, and audio sales. Charleston Conference at the Frankfurt Book Fair Zhejiang University Press and Springer Nature Launch the ‘Liangzhu Civilization Series’ Licensing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-23 22:16:08 UTC ]
More news stories like this | News stories tagged with: #programming appeared #image licensing #literary awards #audio sales #springer nature #frankfurt book fair #academic publishing

Barnes & Noble Undergoes a Back-to-Basics Redesign

As the bookstore chain mounts a comeback, it’s breaking a cardinal rule of corporate branding and store design: consistency. Continue reading at The New York Times

[ The New York Times | 2023-10-17 15:29:03 UTC ]
More news stories like this | News stories tagged with: #bookstore chain

The Morning After: Apple Watch X will herald a dramatic redesign

Apple has a thing for 10th anniversaries: The iPhone X made its debut a decade after the first iPhone arrived. The rumor mill says Apple Watch’s 10th edition justifies a similarly dramatic reworking of its original template. Reports suggest 2025’s Apple Watch X will ditch the slide-in lugs in... Continue reading at Engadget

[ Engadget | 2023-08-15 11:15:12 UTC ]
More news stories like this | News stories tagged with: #week earlier #including marvel #kindle

‘Sand Land’ first impressions: An Akira Toriyama manga, brought to life

Bandai Namco knows what to do when it turns anime or manga series into video games. Revealed at Summer Game Fest last week, Sand Land is the latest addition, with a big punchy poster on the show floor in Los Angeles, conveniently right next to an established hitmaker for the publisher, its... Continue reading at Engadget

[ Engadget | 2023-06-22 14:00:23 UTC ]
More news stories like this | News stories tagged with: #xbox series #manga

How a round-the-clock team turned the Jan. 6 Report into recorded history in 26 hours

The Jan. 6 Report could be reprinted or recorded by any publisher. So when Macmillan Audio got the draft, the race unfolded with the precision of a heist film. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-06-13 13:00:31 UTC ]
More news stories like this | News stories tagged with: #recorded history #macmillan audio #macmillan

10 New Manga Releases of June 2023 to Round Out Your Summer Reading List

The new manga releases out June 2023 include isekai, a slice-of-life romance, a new story from the creator of Chainsaw Man, and much more! Continue reading at Book Riot

[ Book Riot | 2023-06-06 10:31:00 UTC ]
More news stories like this | News stories tagged with: #manga releases #chainsaw man #manga

Dogger to the rescue: how my mother’s books brought joy to the children of Ukraine

After the death last year of children’s author Shirley Hughes, her son took hundreds of her books, including the award-winning Dogger, to libraries in Ukraine, where reading is helping to heal the children traumatised by warThe National Library of Ukraine for Children in Kyiv, a city at war for... Continue reading at The Guardian

[ The Guardian | 2023-04-09 07:00:44 UTC ]
More news stories like this | News stories tagged with: #library network #shirley hughes #beloved author #real thing #russia launched #famous character #libraries

My Author Photo Brought Me Face to Face With the Body I Hated

I’m on my third round of author photos now, which is two too many. For the first, I commissioned the cheapest person I could find. My agent needed a headshot for the London Book Fair, and I didn’t have anything. The photographer came by my house when I was eight months pregnant. I hired her […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-03-09 09:53:57 UTC ]
More news stories like this |

'Hellboy: Web of Wyrd' is a stylish brawler that takes its cues from the comic

One of the least expected announcements at The Game Award creator Mike Mignola and Dark Horse helped pen the story, and the cel-shaded look is more than a little reminiscent of what you saw on paper. b of Wyrd, a roguelite (read: purposefully brutal and repetitive) brawler that revolves around... Continue reading at Engadget

[ Engadget | 2022-12-09 01:42:13 UTC ]
More news stories like this | News stories tagged with: #xbox series #release date #comic book

A Merger Between Penguin Random House and Simon & Schuster Was Blocked, but Brought the Industry Little Clarity

The uncertainty comes at a time when publishing is facing slumping sales after a pandemic boom, and fears of recession. Continue reading at The New York Times

[ The New York Times | 2022-11-01 22:14:42 UTC ]
More news stories like this | News stories tagged with: #simon schuster #penguin random house

Apple iCloud photo libraries will soon be viewable in Windows

It should soon be much easier to access your iPhone's photo collection on a Windows-based PC. Microsoft is updating Windows 11 with the option to directly view iCloud photo libraries in the Photos app — you won't need your browser, just an iCloud app from Microsoft's store. So long as your... Continue reading at Engadget

[ Engadget | 2022-10-12 14:17:46 UTC ]
More news stories like this | News stories tagged with: #android apps #xbox consoles #libraries

How Costumes and Conventions Brought Sci-Fi Fans Together in the Early 20th Century

Science fiction has a deep, rich past—one that sees its roots stretch back to ancient times. Fans and scholars often point to Mary Shelley’s 1818 novel Frankenstein: or, The Modern Prometheus as its most recognizable origin point, followed by the works of authors like Jules Verne, H. G. Wells,... Continue reading at Literrary Hub

[ Literrary Hub | 2022-06-29 08:57:17 UTC ]
More news stories like this | News stories tagged with: #mary shelley #science fiction

Sheikh Zayed Book Award Opens Its 17th Round of Submissions

After honoring its 2022 winners, the United Arab Emirates' Sheikh Zayed Book Award issues a call for 2023 submissions. The post Sheikh Zayed Book Award Opens Its 17th Round of Submissions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-10 23:06:06 UTC ]
More news stories like this | News stories tagged with: #submissions appeared #zayed book

A Daughter, Her Father and the Long-Gone Poet Who Brought Them Together

In her memoir “Also a Poet: Frank O’Hara, My Father, and Me,” Ada Calhoun set out to write a poet’s biography and found a connection to her father instead. Continue reading at The New York Times

[ The New York Times | 2022-06-09 09:00:19 UTC ]
More news stories like this | News stories tagged with: #memoir