Facing pressure from advertisers, dozens of media companies are reevaluating where display ads appear on their web and mobile sites to ensure visitors can actually see them. And it's become a key element for publishers looking to redesign their sites."A significant portion of the publishers we talk to are actively redesigning all of or part of their sites and all of them are taking viewability into account," said Jonah Goodhart, CEO of analytics firm Moat, which measures viewability and advises publishers and marketers.The term "viewability" refers to whether people visiting a web or mobile site, or watching a digital video, can actually see an ad. It's the latest watchword in advertising and digital publishing, and much like native advertising in early 2014, marketers are clamoring for it. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-09 00:00:00 UTC ]
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In 1905, at age twenty-three, Sigrid Undset gathered up the pages of her first completed book, Aage Nielssøn til Ulvholm, a lengthy historical novel set in 13th-century Denmark, and traveled from Oslo to Copenhagen. There she presented her manuscript to Peter Nansen, head of the prestigious... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-12 09:48:20 UTC ]
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HarperCollins recently reissued Writing Past Dark, by Bonnie Friedman, the classic, bestselling guide to the emotional side of the writer’s life, marking the book’s 25th anniversary. Three decades ago, when Friedman was fresh out of the Iowa Writers Workshop, the New York Times Book Review... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-29 08:48:36 UTC ]
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Wade through the vast library and a horrifying picture emerges: an ignorant, narcissistic, racist liar with a strange relationship with his daughter and senior adviserDonald Trump is not a reader but to the publishing industry he is the gift that keeps on giving. His time in the White House has... Continue reading at The Guardian
[ The Guardian | 2020-10-11 05:00:04 UTC ]
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Del Rey UK, Cornerstone's science fiction and fantasy imprint, will publish The World of Critical Role, a "definitive guide" to the history of the online web series "Critical Role", written by cast of the series and author Liz Marsham. Continue reading at The Bookseller
[ The Bookseller | 2020-08-27 08:30:55 UTC ]
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Family allege they were defamed by News Corp columnist retweeting material that suggested bullied nine-year-old was an adult actorThe News Corp columnist Miranda Devine has been “unusually silent” in response to a defamation claim brought by bullied nine-year-old Quaden Bayles, a court has been... Continue reading at The Guardian
[ The Guardian | 2020-08-20 05:55:10 UTC ]
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The Free Books Campaign is partnering with Round Table Books to launch a children's reading list. Continue reading at The Bookseller
[ The Bookseller | 2020-08-09 18:21:30 UTC ]
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John Hersey’s article titled simply “Hiroshima,” which comprised the entire feature space in the August 31, 1946, issue of The New Yorker, has been called by many the greatest, or at least the most important, journalistic achievement of the past century. Its life was extended when it was soon... Continue reading at Literrary Hub
[ Literrary Hub | 2020-07-02 08:48:53 UTC ]
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The 2020 British Book Awards are announcing prize winners in two parts online, the industry awards first, followed by the book awards. The post British Book Awards: Online and Upbeat, a Busy Round of the Nibbies appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-29 16:44:39 UTC ]
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Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations,... Continue reading at AdWeek
[ AdWeek | 2020-06-10 16:18:57 UTC ]
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At the beginning of our now apparently unending isolation, we put out a call asking that those of you who need something good to read in this trying, frightening time, might send us a few of your favorite books (and other things) so we could recommend a good book for you to read. And turns out... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-29 08:49:57 UTC ]
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At the beginning of our now apparently unending isolation, we put out a call asking that those of you who need something good to read in this trying, frightening time, might send us a few of your favorite books (and other things) so we could recommend a good book for you to read. And turns out... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-22 08:49:49 UTC ]
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At the beginning of our now apparently unending isolation, we put out a call asking that those of you who need something good to read in this trying, frightening time, might send us a few of your favorite books (and other things) so we could recommend a good book for you to read. And turns out... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-15 08:49:32 UTC ]
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[caption id="attachment_180434" align="alignright" width="300"] Click image to download the Playbook[/caption] Long before Apple introduced Intelligent Tracking Protection in its Safari browsers—making traffic “anonymous” and untargetable in advertisers’ minds—publishers were struggling to... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-11 18:00:21 UTC ]
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At the beginning of our now apparently unending isolation, we put out a call asking that those of you who need something good to read in this trying, frightening time, might send us a few of your favorite books (and other things) so we could recommend a good book for you to read. And turns out... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-08 08:51:39 UTC ]
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At the beginning of our now apparently unending isolation, we put out a call asking that those of you who need something good to read in this trying, frightening time, might send us a few of your favorite books (and other things) so we could recommend a good book for you to read. And turns […] Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-01 08:49:36 UTC ]
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Ted Widmer explores how the president-elect used a 13-day trip to prepare for his new role. Continue reading at The Washington Post
[ The Washington Post | 2020-04-24 12:00:00 UTC ]
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More than 55,000 applicants applied to Artist Relief to receive the first round of 200, $5,000 emergency relief grants for artists in need due to the pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
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About a month ago ago, we put out a call asking that those of you who need something good to read in this trying, frightening time, might send us a few of your favorite books (and other things) so we could recommend a good book for you to read. And turns out quite a lot of […] Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-17 11:44:31 UTC ]
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Three weeks ago, we put out a call asking that those of you who need something good to read in this trying, frightening time, might send us a few of your favorite books (and other things) so we could recommend a good book for you to read. And turns out quite a lot of you are […] Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-10 08:50:06 UTC ]
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Charity Libraries Connected has launched Libraries From Home, a page on its website rounding up remote services libraries across the country are delivering during the coronavirus crisis. Continue reading at The Bookseller
[ The Bookseller | 2020-04-07 01:22:20 UTC ]
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