Facing pressure from advertisers, dozens of media companies are reevaluating where display ads appear on their web and mobile sites to ensure visitors can actually see them. And it's become a key element for publishers looking to redesign their sites."A significant portion of the publishers we talk to are actively redesigning all of or part of their sites and all of them are taking viewability into account," said Jonah Goodhart, CEO of analytics firm Moat, which measures viewability and advises publishers and marketers.The term "viewability" refers to whether people visiting a web or mobile site, or watching a digital video, can actually see an ad. It's the latest watchword in advertising and digital publishing, and much like native advertising in early 2014, marketers are clamoring for it. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-09 00:00:00 UTC ]
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Margot Lee Shetterly, whose 2016 nonfiction bestseller 'Hidden Figures' served as the basis for the unexpected box office smash of the same name, is currently taking meetings with the major publishers. Some insiders guessed that this new work could fetch well into seven figures. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-30 00:00:00 UTC ]
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In response to a changing marketplace, ten women literary agents have launched a consortium of independent agents who have pledged to share knowledge, resources, and contacts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-23 00:00:00 UTC ]
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Facebook just executed what might best be described as a digital advertising coup against rival Google and its DoubleClick empire.The social media power said Wednesday that it's bringing advertiser demand from its Audience Network to mobile web publishers that use header bidding.Mobile... Continue reading at Advertising Age
[ Advertising Age | 2017-03-22 00:00:00 UTC ]
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The author’s follow-up to her unusual and striking début is set in the ancient Forest of Dean. Continue reading at The Bookseller
[ The Bookseller | 2017-02-28 00:00:00 UTC ]
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March's cover design highlights include a sumptuous selection of illustration on dust jackets; a number of titles that pare designs back to striking typographical treatments, not embellished by visuals; a hat-trick of titles from both Pan Macmillan and Oneworld; and a magnificent football-themed... Continue reading at The Bookseller
[ The Bookseller | 2017-02-24 00:00:00 UTC ]
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Mobile apps’ share of video consumption went down from eight to five percent by the end of 2016, continuing a downward trend, according to video tech firm JW Player. Not surprisingly, then, most digital publishers can’t justify spending $500,000 or more on mobile app development and maintenance,... Continue reading at Digiday
[ Digiday | 2017-02-02 00:00:00 UTC ]
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John Fallon has presided over a string of mishaps at the educational giant and a plunge in the share priceForecasting is difficult, especially about the future, as the old line goes – but is it quite as hard as John Fallon, chief executive of Pearson, makes it seem?Two errors in 2016 were... Continue reading at The Guardian
[ The Guardian | 2017-01-18 00:00:00 UTC ]
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The Bookseller's creative editor Danny Arter picks out some of the best in book-cover design to hit bookshop shelves this month. Continue reading at The Bookseller
[ The Bookseller | 2017-01-05 00:00:00 UTC ]
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The association's new web portal, called Social Link, offers members the ability to build detailed member profiles and connect with one other across an integrated online networking platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-20 00:00:00 UTC ]
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Unlike tech companies with smaller tentacles, Google requires much more than mere blacklists to block fake-news publishers from using Google’s various ad services. Sources indicated that ads from Google’s ad network still show up on fake-news websites and that the these websites still rely on... Continue reading at Digiday
[ Digiday | 2016-12-12 00:00:00 UTC ]
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The streaming giant has replaced still photos with moving images to enhance user experience by (hopefully) cutting down on browsing time. The streaming giant has replaced still photos with moving images to enhance user experience by (hopefully) cutting down on browsing... Continue reading at Fast Company
[ Fast Company | 2016-12-06 00:00:00 UTC ]
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At last week's Association of National Advertisers annual Masters of Marketing conference, ANA CEO Bob Liodice ringingly endorsed adoption of the industry's viewable impression standard for digital advertising. His position was backed the same morning by Procter & Gamble CMO Marc Pritchard,... Continue reading at Advertising Age
[ Advertising Age | 2016-10-24 00:00:00 UTC ]
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UPDATE: There were three waves of cyberattacks today, but as of 7 p.m., they appear to have been resolved. It all started Friday morning, when a slew of digital publishers and other ecommerce players were hit by a cyberattack, causing their sites in some parts of the U.S. to go out in a... Continue reading at AdWeek
[ AdWeek | 2016-10-22 00:00:00 UTC ]
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One objective of Harper's new website is to increase direct sales to consumer, HC chief marketing officer Angela Tribelli said. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-15 00:00:00 UTC ]
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Google’s effort to give the web a speed boost is pressing more firmly on the gas pedal.The Accelerated Mobile Pages Project is moving beyond news sites to include other destinations on the web. Google is partnering with sites like eBay along with several publishers in pushing the effort along.... Continue reading at PC World
[ PC World | 2016-08-03 00:00:00 UTC ]
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Publication of prizewinning author J M Coetzee’s newest title has been brought forward after it was longlisted for the Man Booker Prize last week. Continue reading at The Bookseller
[ The Bookseller | 2016-08-02 00:00:00 UTC ]
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Google made a move Tuesday that should have every publisher and ecommerce player on notice, expanding links to Accelerated Mobile Pages beyond a carousel at the top of its search results to the full list of hits below.Google has been displaying AMP pages in a carousel intended to highlight news... Continue reading at Advertising Age
[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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Judge Orinda Evans has once again rejected the publisher plaintiffs’ bid for sweeping injunctive relief in the Georgia State University e-reserves case, and affirmed that the plaintiffs must also pay GSU's legal costs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-01 00:00:00 UTC ]
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As the IDPF considers a merger with W3C, Brian F. O'Leary makes a case for why all publishers should join the W3C to help shape the future of ebooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
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The story of the week: ANA’s report on the widespread use of rebates and kickbacks in the advertising industry, which will make for an awkward Cannes. Other major developments included GroupM’s decision to block publishers that use ad reinsertion to circumvent ad blockers. We also spoke to BBC... Continue reading at Digiday
[ Digiday | 2016-06-11 00:00:00 UTC ]
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